Question 1

Which generational group is characterized as the most educated and the least materialistic?

Accepted Answer

A)  baby boomer 
B)  Generation X 
C)  Millennial 
D)  Generation Z 
E)  Lost Generation 
A)  baby boomer 
B)  Generation X 
C)  Millennial 
D)  Generation Z 
E)  Lost Generation

Question 2

Why is monitoring the technological environment crucial for marketing professionals?

Accepted Answer

(Students' answers may vary. The answer

Question 3

Large companies like P&G, Walmart, and Allstate have designed specialty products and promotions to target a previously untapped market that has grown substantially in recent years. They are appealing to ________.

Accepted Answer

A)  the Millenial generation 
B)  the Asian American market 
C)  the African American market 
D)  the LGBT community 
E)  the Hispanic market 
A)  the Millenial generation 
B)  the Asian American market 
C)  the African American market 
D)  the LGBT community 
E)  the Hispanic market

Question 4

Which of the following is most likely true about business legislation?

Accepted Answer

A)  Business laws are enforced only in international markets and not in local markets. 
B)  Business laws fail to prevent unfair competition among the different companies in a market and tend to encourage monopolies. 
C)  Business laws usually remain constant over time. 
D)  Local, national, and state business laws rarely overlap with one another. 
E)  Business laws that are enforced by government agencies have a major impact on a company's marketing performance. 
A)  Business laws are enforced only in international markets and not in local markets. 
B)  Business laws fail to prevent unfair competition among the different companies in a market and tend to encourage monopolies. 
C)  Business laws usually remain constant over time. 
D)  Local, national, and state business laws rarely overlap with one another. 
E)  Business laws that are enforced by government agencies have a major impact on a company's marketing performance.

Question 5

To which of the following generational groups do zoomers belong?

Accepted Answer

A)  Millennial 
B)  Generation X 
C)  Generation Z 
D)  Lost Generation 
E)  baby boomer 
A)  Millennial 
B)  Generation X 
C)  Generation Z 
D)  Lost Generation 
E)  baby boomer

Question 6

A bank that helps a company finance transactions is both a financial intermediary and a financial public.

Accepted Answer

A) True 
 B)False

Question 7

The distribution of income in the United States has created a tiered market.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following are examples of internal publics of a company?

Accepted Answer

A)  newspapers, magazines, television stations, blogs, and other Internet media 
B)  governmental departments and agencies that regulate businesses 
C)  neighborhood residents and community organizations 
D)  the managers, board of directors, and workers of the company 
E)  the general public that is directly affected by the company 
A)  newspapers, magazines, television stations, blogs, and other Internet media 
B)  governmental departments and agencies that regulate businesses 
C)  neighborhood residents and community organizations 
D)  the managers, board of directors, and workers of the company 
E)  the general public that is directly affected by the company

Question 9

Which of the following generational groups account for a third of the U.S. population but half of all consumer spending?

Accepted Answer

A)  Millennial 
B)  Generation X 
C)  Generation Z 
D)  baby boomer 
E)  Lost Generation 
A)  Millennial 
B)  Generation X 
C)  Generation Z 
D)  baby boomer 
E)  Lost Generation

Question 10

The ________ environment is perhaps the most dramatic force shaping the destiny of individuals and offering exciting opportunities for marketers.

Accepted Answer

A)  demographic 
B)  technological 
C)  political 
D)  social 
E)  cultural 
A)  demographic 
B)  technological 
C)  political 
D)  social 
E)  cultural

Question 11

The citizen-action publics in a company's marketing environment include ________.

Accepted Answer

A)  employees and managers of the company 
B)  stockholders and investment analysts 
C)  government trade agencies 
D)  environmental groups 
E)  news channels 
A)  employees and managers of the company 
B)  stockholders and investment analysts 
C)  government trade agencies 
D)  environmental groups 
E)  news channels

Question 12

Which of the following is most likely a true statement about generational groups in the United States?

Accepted Answer

A)  The Millennials account for nearly half of all discretionary consumer spending in the United States. 
B)  The Generation Xers are the most educated generation to date. 
C)  The baby boomers comprise the poorest segment of the population. 
D)  The Generation Xers form the largest segment of the population. 
E)  The Millennials are the most financially secure generation. 
A)  The Millennials account for nearly half of all discretionary consumer spending in the United States. 
B)  The Generation Xers are the most educated generation to date. 
C)  The baby boomers comprise the poorest segment of the population. 
D)  The Generation Xers form the largest segment of the population. 
E)  The Millennials are the most financially secure generation.

Question 13

Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?

Accepted Answer

A)  They develop strategies to change the marketing environment. 
B)  They believe that marketing strategies are bound by the current environment. 
C)  They passively accept the marketing environment in its current state. 
D)  They view the marketing environment as an uncontrollable element. 
E)  They design strategies according to environmental forces in the market. 
A)  They develop strategies to change the marketing environment. 
B)  They believe that marketing strategies are bound by the current environment. 
C)  They passively accept the marketing environment in its current state. 
D)  They view the marketing environment as an uncontrollable element. 
E)  They design strategies according to environmental forces in the market.

Question 14

Which of the following is most likely a financial public?

Accepted Answer

A)  community organization 
B)  minority group 
C)  corporate attorney 
D)  stockholder 
E)  newspaper 
A)  community organization 
B)  minority group 
C)  corporate attorney 
D)  stockholder 
E)  newspaper

Question 15

Fargo Inc. is a carbonated beverage manufacturer that has many manufacturing plants around the world. It is planning to shift from using thermal power to wind power for its manufacturing plants in the Netherlands to decrease dependency on nonrenewable sources of energy. This scenario depicts Fargo's concern for its ________ environment.

Accepted Answer

A)  economic 
B)  natural 
C)  demographic 
D)  political 
E)  cultural 
A)  economic 
B)  natural 
C)  demographic 
D)  political 
E)  cultural

Question 16

Firms that develop strategies to change the environment are considered proactive.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following has resulted from the increased educational levels of the U.S. population?

Accepted Answer

A)  lower acceptance of technological changes 
B)  greater job growth for professional workers 
C)  higher number of manufacturing jobs 
D)  lower mobility of the U.S. population 
E)  lower number of women in the workforce 
A)  lower acceptance of technological changes 
B)  greater job growth for professional workers 
C)  higher number of manufacturing jobs 
D)  lower mobility of the U.S. population 
E)  lower number of women in the workforce

Question 18

Volunteers belong to a company's ________ publics.

Accepted Answer

A)  general 
B)  local 
C)  citizen-action 
D)  media 
E)  internal 
A)  general 
B)  local 
C)  citizen-action 
D)  media 
E)  internal

Question 19

Discuss how the political environment affects the marketing environment.

Accepted Answer

Marketing decisions are strongly affecte

Question 20

Which of the following illustrates the changing composition of the American family?

Accepted Answer

A)  the number of same-sex couples raising children has decreased 
B)  the number of married couples with children under 18 is climbing 
C)  fewer people are divorcing or separating 
D)  an increase in the number of non-family households 
E)  a decrease in the number of same-sex couples 
A)  the number of same-sex couples raising children has decreased 
B)  the number of married couples with children under 18 is climbing 
C)  fewer people are divorcing or separating 
D)  an increase in the number of non-family households 
E)  a decrease in the number of same-sex couples

Which generational group is characterized as the most educated and the least materialistic?

Why is monitoring the technological environment crucial for marketing professionals?

Large companies like P&G, Walmart, and Allstate have designed specialty products and promotions to target a previously untapped market that has grown substantially in recent years. They are appealing to ________.

Which of the following is most likely true about business legislation?

To which of the following generational groups do zoomers belong?

A bank that helps a company finance transactions is both a financial intermediary and a financial public.

The distribution of income in the United States has created a tiered market.

Which of the following are examples of internal publics of a company?

Which of the following generational groups account for a third of the U.S. population but half of all consumer spending?

The ________ environment is perhaps the most dramatic force shaping the destiny of individuals and offering exciting opportunities for marketers.

The citizen-action publics in a company's marketing environment include ________.

Which of the following is most likely a true statement about generational groups in the United States?

Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?

Which of the following is most likely a financial public?

Firms that develop strategies to change the environment are considered proactive.

Which of the following has resulted from the increased educational levels of the U.S. population?

Volunteers belong to a company's ________ publics.

Discuss how the political environment affects the marketing environment.

Which of the following illustrates the changing composition of the American family?

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

Which generational group is characterized as the most educated and the least materialistic?

Why is monitoring the technological environment crucial for marketing professionals?

Large companies like P&G, Walmart, and Allstate have designed specialty products and promotions to target a previously untapped market that has grown substantially in recent years. They are appealing to ________.

Which of the following is most likely true about business legislation?

To which of the following generational groups do zoomers belong?

A bank that helps a company finance transactions is both a financial intermediary and a financial public.

The distribution of income in the United States has created a tiered market.

Which of the following are examples of internal publics of a company?

Which of the following generational groups account for a third of the U.S. population but half of all consumer spending?

The ________ environment is perhaps the most dramatic force shaping the destiny of individuals and offering exciting opportunities for marketers.

The citizen-action publics in a company's marketing environment include ________.

Which of the following is most likely a true statement about generational groups in the United States?

Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?

Which of the following is most likely a financial public?

Firms that develop strategies to change the environment are considered proactive.

Which of the following has resulted from the increased educational levels of the U.S. population?

Volunteers belong to a company's ________ publics.

Discuss how the political environment affects the marketing environment.

Which of the following illustrates the changing composition of the American family?

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters