Question 1

From a market point of view, Universal Pictures film studio might see its competition as ________.

Accepted Answer

A)  Paramount Pictures 
B)  Warner Bros. Pictures 
C)  Walt Disney Pictures 
D)  20th Century Fox 
E)  Broadway 
A)  Paramount Pictures 
B)  Warner Bros. Pictures 
C)  Walt Disney Pictures 
D)  20th Century Fox 
E)  Broadway

Question 2

Refer to the scenario below to answer the following question(s).
Essential-Beauty is a rapidly growing firm that manufactures women's makeup, perfumes, and nail-care products. The company has established itself as a high-end cosmetic product brand available at most national drug stores. In the past, almost all of the advertising for Essential-Beauty has been in women's fashion magazines.
The firm is now launching a new line of skin care products, ranging from facial cleansers to body lotion. These products are designed to be marketed to a broader audience, so the marketing team is exploring the effectiveness of different promotional mixes.
-Market challengers can grow by further increasing their market shares.

Accepted Answer

A) True 
 B)False

Question 3

When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less marketing research, and more guerrilla marketing. He came up with innovative marketing ideas to promote his products such as having sales personnel dress up as large yogurt cartons to distribute free yogurt samples. Which of the following marketing strategies was being implemented by Hirshberg?

Accepted Answer

A)  formulated marketing 
B)  entrepreneurial marketing 
C)  ambush marketing 
D)  undercover marketing 
E)  intrepreneurial marketing 
A)  formulated marketing 
B)  entrepreneurial marketing 
C)  ambush marketing 
D)  undercover marketing 
E)  intrepreneurial marketing

Question 4

The market leader normally gains the most when ________.

Accepted Answer

A)  its total market diminishes 
B)  it achieves expanded market share 
C)  its personal communication channels expand 
D)  the niche marketing efforts by other firms expand 
E)  the major global competitors enter the market 
A)  its total market diminishes 
B)  it achieves expanded market share 
C)  its personal communication channels expand 
D)  the niche marketing efforts by other firms expand 
E)  the major global competitors enter the market

Question 5

Which of the following are examples of close competitors?

Accepted Answer

A)  Applebee's and Subway 
B)  Taco Bell and T.G.I. Friday's 
C)  Pizza Hut and Burger King 
D)  McDonald's and Taco Bell 
E)  McDonald's and Burger King 
A)  Applebee's and Subway 
B)  Taco Bell and T.G.I. Friday's 
C)  Pizza Hut and Burger King 
D)  McDonald's and Taco Bell 
E)  McDonald's and Burger King

Question 6

Discuss the steps in analyzing competitors.

Accepted Answer

Creating competitive advantage begins wi

Question 7

Which of the following is the best response a company can make to competitive threats?

Accepted Answer

A)  continuous innovation 
B)  surrender to the competitor 
C)  exit from the market 
D)  divestment 
E)  globalization 
A)  continuous innovation 
B)  surrender to the competitor 
C)  exit from the market 
D)  divestment 
E)  globalization

From a market point of view, Universal Pictures film studio might see its competition as ________.

The market leader normally gains the most when ________.

Which of the following are examples of close competitors?

Discuss the steps in analyzing competitors.

Which of the following is the best response a company can make to competitive threats?

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 18: Creating Competitive Advantage

From a market point of view, Universal Pictures film studio might see its competition as ________.

The market leader normally gains the most when ________.

Which of the following are examples of close competitors?

Discuss the steps in analyzing competitors.

Which of the following is the best response a company can make to competitive threats?

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters