Exam 11: Culture's Influence on Consumer Behavior

$\text{WEDDING MINI CASE:}$ Susan is planning her wedding. Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules. In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE, the wedding is considered a ________.

The contents of media, advertising, and marketing reflect cultural values and convey them to all members of society very effectively.

According to the Rokeach typology of cultural orientation, communications aimed at individuals who have a personal terminal value focus and moral instrumental values should emphasize ________.

The learning of a new or foreign culture is known as ________.

The ________ serves as the primary agent for enculturation.

$\text{SOUP MINI CASE:}$ White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. -In the SOUP MINI CASE, White Mountain draws attention to its use of all-natural, wholesome ingredients in order to appeal to which of the following American core values?

In an American cultural context, whereas ________ is its own direct reward, ________ implies an extrinsic reward.

The American value of individualism stimulates acceptance of customized or unique products that enable a person to "express his or her own personality."

Enculturation is the learning of a new or foreign culture.

In-crowd, pop mavericks, networked intelligentsia, and thrill renegades are examples of four segments developed based on a lifestyle matrix of global youth aged 14 to 24 at the ________ level.

In the name of the core value of ________, Americans appear to be more receptive to product claims that stress "new," "improved," "longer lasting," "quicker," and increased strength.

Which of the following is NOT a characteristic of field observation?

Stores where clothes are sold and the items' prices are ________ of their quality.

Ads that communicate that the consumer "owes it to him/herself" to provide a justification for the acquisition of goods and services are appealing to the Americans' core values of achievement and success.

Within cultural values, being forgiving, helpful, and polite are examples of ________.

A researcher is interested in examining how consumers select a washing machine, so he goes to the mall and gives people paper and pencil surveys about their preferences. He is a participant-observer.

Gordon's values are strongly reflected in Americans' core values.

One outcome of the fact that consumers find environmental labels difficult to understand is ________.

The Protestant work ethic, which considers hard work to be wholesome, spiritually rewarding, and an appropriate end in itself, is one of the roots of the American value of ________.

In identifying the core values of a society, three criteria must be met. Identify and explain these three criteria.