Question 1

Given the broad and pervasive nature of ________, its study generally requires a detailed examination of the character of the total society.

Accepted Answer

A)  culture 
B)  consumer behavior 
C)  subculture 
D)  social class 
E)  individualism 
A)  culture 
B)  consumer behavior 
C)  subculture 
D)  social class 
E)  individualism

Question 2

One can express ________ by selecting products that friends do not have, or express ________ by purchasing similar or identical products.

Accepted Answer

A)  individualism; conformity 
B)  collectivism; conformity 
C)  conformity; individualism 
D)  freedom of choice; materialism 
E)  materialism; humanitarianism 
A)  individualism; conformity 
B)  collectivism; conformity 
C)  conformity; individualism 
D)  freedom of choice; materialism 
E)  materialism; humanitarianism

Question 3

In terms of consumer behavior, an appeal to ________ frequently takes the form of reinforcing the consumer's sense of identity with products or services that both reflect and emphasize that identity.

Accepted Answer

A)  freedom 
B)  efficiency 
C)  progress 
D)  individualism 
E)  material comfort 
A)  freedom 
B)  efficiency 
C)  progress 
D)  individualism 
E)  material comfort

Question 4

In terms of consumer behavior, ________ is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society.

Accepted Answer

A)  conformity 
B)  individualism 
C)  culture 
D)  society 
E)  subculture 
A)  conformity 
B)  individualism 
C)  culture 
D)  society 
E)  subculture

Question 5

Advertisements for high-style clothing and cosmetics usually promise that their products will enhance the consumer's exclusive or distinctive character and set him or her apart from others. This is an appeal to which American core value?

Accepted Answer

A)  materialism 
B)  achievement and success 
C)  freedom 
D)  individualism 
E)  humanitarianism 
A)  materialism 
B)  achievement and success 
C)  freedom 
D)  individualism 
E)  humanitarianism

Question 6

Material comfort and pleasure have become more recently associated with quality rather than quantity.

Accepted Answer

A) True 
 B)False

Question 7

Content analysis can identify the intentions, focus, or communication trends of an individual, group, or institution.

Accepted Answer

A) True 
 B)False

Question 8

________ happens when teachers instruct children, in educational environments, about what should be done, how it should be done, and why it should be done, in social as well as personal settings.

Accepted Answer

A)  Formal learning 
B)  Media learning 
C)  Informal learning 
D)  Televised learning 
E)  Technical learning 
A)  Formal learning 
B)  Media learning 
C)  Informal learning 
D)  Televised learning 
E)  Technical learning

Question 9

Whereas ________ takes place when parents, older siblings, and family members teach younger members how to behave, ________ takes place when children imitate the behaviors of others like family, friends, or TV and movie heroes and characters.

Accepted Answer

A)  informal learning; technical learning 
B)  technical learning; informal learning 
C)  informal learning; formal learning 
D)  formal learning; informal learning 
E)  technical learning; formal learning 
A)  informal learning; technical learning 
B)  technical learning; informal learning 
C)  informal learning; formal learning 
D)  formal learning; informal learning 
E)  technical learning; formal learning

Question 10

Carla learned how to go about shopping for a new car when her father specifically sat her down and told her what to look for at dealerships and how to negotiate the best price. This constitutes ________.

Accepted Answer

A)  formal learning 
B)  media learning 
C)  informal learning 
D)  televised learning 
E)  technical learning 
A)  formal learning 
B)  media learning 
C)  informal learning 
D)  televised learning 
E)  technical learning

Question 11

The enculturation process consists of teaching children and young adults consumption-related values and skills like ________.

Accepted Answer

A)  the meaning of money and value 
B)  how to judge product quality 
C)  styles and preferences 
D)  product usage 
E)  all of the above 
A)  the meaning of money and value 
B)  how to judge product quality 
C)  styles and preferences 
D)  product usage 
E)  all of the above

Question 12

Keeping busy and remaining active and involved is related to one of the American core values.

Accepted Answer

A) True 
 B)False

Question 13

Price and channels of distribution are significant ________ of the marketer and the marketer's product.

Accepted Answer

A)  verbal communications 
B)  rituals 
C)  cultures 
D)  symbols 
E)  enculturations 
A)  verbal communications 
B)  rituals 
C)  cultures 
D)  symbols 
E)  enculturations

Question 14

How do Americans compromise between their core values of individualism and conformity?

Accepted Answer

Americans value "being themselves": Self

Question 15

Cultural values express the collective principles, standards, and priorities of a community.

Accepted Answer

A) True 
 B)False

Question 16

Culture gradually but continually evolves to meet the needs of society.

Accepted Answer

A) True 
 B)False

Question 17

$\text{SOUP MINI CASE:}$ White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar.
-From a consumer's point of view, in the SOUP MINI CASE, White Mountain's soup packaging is an appeal to which of the following American core values?

Accepted Answer

A)  achievement 
B)  efficiency 
C)  material comfort 
D)  individualism 
E)  freedom 
A)  achievement 
B)  efficiency 
C)  material comfort 
D)  individualism 
E)  freedom

Question 18

Verve shampoo has come out with a new hair-care product that is a shampoo and conditioner in one, so consumers can wash and condition their hair in one easy step. This product appeals to Americans' value of ________.

Accepted Answer

A)  efficiency 
B)  achievement 
C)  progress 
D)  freedom of choice 
E)  success 
A)  efficiency 
B)  achievement 
C)  progress 
D)  freedom of choice 
E)  success

Question 19

Within cultural values, a world of peace and beauty and national security are examples of ________.

Accepted Answer

A)  personal aspects of terminal values 
B)  interpersonal aspects of terminal values 
C)  competence aspects of instrumental values 
D)  moral aspects of instrumental values 
E)  moral aspects of terminal values 
A)  personal aspects of terminal values 
B)  interpersonal aspects of terminal values 
C)  competence aspects of instrumental values 
D)  moral aspects of instrumental values 
E)  moral aspects of terminal values

Question 20

Towels, exercise clothes, water, and portable music players are ________ for going to the gym.

Accepted Answer

A)  symbols 
B)  customs 
C)  ritual artifacts 
D)  beliefs 
E)  values 
A)  symbols 
B)  customs 
C)  ritual artifacts 
D)  beliefs 
E)  values

Given the broad and pervasive nature of ________, its study generally requires a detailed examination of the character of the total society.

One can express by selecting products that friends do not have, or express by purchasing similar or identical products.

In terms of consumer behavior, an appeal to ________ frequently takes the form of reinforcing the consumer's sense of identity with products or services that both reflect and emphasize that identity.

In terms of consumer behavior, ________ is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society.

Advertisements for high-style clothing and cosmetics usually promise that their products will enhance the consumer's exclusive or distinctive character and set him or her apart from others. This is an appeal to which American core value?

Material comfort and pleasure have become more recently associated with quality rather than quantity.

Content analysis can identify the intentions, focus, or communication trends of an individual, group, or institution.

________ happens when teachers instruct children, in educational environments, about what should be done, how it should be done, and why it should be done, in social as well as personal settings.

Whereas takes place when parents, older siblings, and family members teach younger members how to behave, takes place when children imitate the behaviors of others like family, friends, or TV and movie heroes and characters.

Carla learned how to go about shopping for a new car when her father specifically sat her down and told her what to look for at dealerships and how to negotiate the best price. This constitutes ________.

The enculturation process consists of teaching children and young adults consumption-related values and skills like ________.

Keeping busy and remaining active and involved is related to one of the American core values.

Price and channels of distribution are significant ________ of the marketer and the marketer's product.

How do Americans compromise between their core values of individualism and conformity?

Cultural values express the collective principles, standards, and priorities of a community.

Culture gradually but continually evolves to meet the needs of society.

Verve shampoo has come out with a new hair-care product that is a shampoo and conditioner in one, so consumers can wash and condition their hair in one easy step. This product appeals to Americans' value of ________.

Within cultural values, a world of peace and beauty and national security are examples of ________.

Towels, exercise clothes, water, and portable music players are ________ for going to the gym.

Consumer Behavior: Information-Driven Consumer Behavior

Segmentation, Targeting and Positioning

Consumer Motivation and Personality

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-of-Mouth

The Family and Its Social Class Standing

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: An International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 11: Culture's Influence on Consumer Behavior

Given the broad and pervasive nature of ________, its study generally requires a detailed examination of the character of the total society.

One can express ________ by selecting products that friends do not have, or express ________ by purchasing similar or identical products.

In terms of consumer behavior, an appeal to ________ frequently takes the form of reinforcing the consumer's sense of identity with products or services that both reflect and emphasize that identity.

In terms of consumer behavior, ________ is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society.

Advertisements for high-style clothing and cosmetics usually promise that their products will enhance the consumer's exclusive or distinctive character and set him or her apart from others. This is an appeal to which American core value?

Material comfort and pleasure have become more recently associated with quality rather than quantity.

Content analysis can identify the intentions, focus, or communication trends of an individual, group, or institution.

________ happens when teachers instruct children, in educational environments, about what should be done, how it should be done, and why it should be done, in social as well as personal settings.

Whereas ________ takes place when parents, older siblings, and family members teach younger members how to behave, ________ takes place when children imitate the behaviors of others like family, friends, or TV and movie heroes and characters.

Carla learned how to go about shopping for a new car when her father specifically sat her down and told her what to look for at dealerships and how to negotiate the best price. This constitutes ________.

The enculturation process consists of teaching children and young adults consumption-related values and skills like ________.

Keeping busy and remaining active and involved is related to one of the American core values.

Price and channels of distribution are significant ________ of the marketer and the marketer's product.

How do Americans compromise between their core values of individualism and conformity?

Cultural values express the collective principles, standards, and priorities of a community.

Culture gradually but continually evolves to meet the needs of society.

Verve shampoo has come out with a new hair-care product that is a shampoo and conditioner in one, so consumers can wash and condition their hair in one easy step. This product appeals to Americans' value of ________.

Within cultural values, a world of peace and beauty and national security are examples of ________.

Towels, exercise clothes, water, and portable music players are ________ for going to the gym.

Consumer Behavior: Information-Driven Consumer Behavior

Segmentation, Targeting and Positioning

Consumer Motivation and Personality

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-of-Mouth

The Family and Its Social Class Standing

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: An International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

One can express by selecting products that friends do not have, or express by purchasing similar or identical products.

Whereas takes place when parents, older siblings, and family members teach younger members how to behave, takes place when children imitate the behaviors of others like family, friends, or TV and movie heroes and characters.