Exam 11: Culture's Influence on Consumer Behavior

$\text{WEDDING MINI CASE:}$ Susan is planning her wedding. Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules. In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE, Susan has chosen to have her wedding dress custom made, in line with the core American value of ________.

A ________ is a type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time.

A study of more than 250 ads appearing in eight issues of Seventeen magazine, four Japanese issues, and four American issues, found that teenage girls are portrayed differently. The researcher concluded that these "differences correspond to each country's central concepts of self and society." This study is an example of ________.

The type of food that is typically shared with family and others is categorized as ________ in the context of cultural settings.

Which of the following American core values serves as a social and moral justification for the acquisition of goods and services in a context such as "you worked for it," or "you deserve it"?

Ritualized behavior is typically rather formal, often scripted behavior, and is likely to occur repeatedly over time.

In research on the motivations of alumni who donated money to intercollegiate athletic programs, which of the following benefits is associated with being loyal to the college, helping to build a successful athletic program and continue tradition?

The group level of cultural norms reflects shared core values, customs, and personalities that represent the core of the "national character" of a particular country.

We can only truly understand our culture's influence after visiting other countries and observing local values and behaviors.

$\text{SOUP MINI CASE:}$ White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. -In the SOUP MINI CASE, White Mountain offers a variety of types of soup in order to appeal to which of the following American core values?

________ offer(s)order, direction, and guidance for problem solving by providing tried and true methods of satisfying physiological, personal, and social needs.

The learning of one's own culture is known as ________.

The informal atmosphere of focus groups' discussions decrease the likelihood that consumers will signal shifts in values that impact the acceptance of new products and services.

________ is producing and promoting reusable and ecofriendly products.

$\text{WEDDING MINI CASE:}$ Susan is planning her wedding. Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules. In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE, Susan learns about appropriate invitation wording and style through ________.

For most Americans, ________ signify/signifies the attainment of "the good life," which includes a new car, a dishwasher, a hot tub and a variety of convenience and pleasure-providing goods and services.

In a consumption-oriented society, such as that of the United States, the core value of ________ often means the acceptance of change, new products, or services designed to fulfill unsatisfied needs.

Culture determines whether a product is a necessity or a discretionary luxury.

________ is the value associated with a preference for well-defined objectives and completing tasks.

The Nike Swoosh is an example of a(n)________.