Exam 11: Culture's Influence on Consumer Behavior

How does marketing influence cultural learning?

From a marketing standpoint, ________ is/are important since that is often what the marketers sell.

Within a cultural context, advertising has the expanded mission of ________.

Americans' love affair with products that save time and effort, such as the microwave, are examples of the important core value of ________ in this culture.

________ express(es)the collective principles, standards, and priorities of a community.

When marketers plan to sell their products in foreign or multinational markets, they must go through a process of ________ in order to ensure that their products and marketing messages are suitable for the foreign culture.

Although Americans deeply embrace freedom of choice and individualism, they nevertheless accept the reality of conformity.

The ________ is a widely used self-administered value inventory that is divided into terminal and instrumental value items.

________ are personal goals, while ________ are the basic approaches that an individual might take to achieve those goals.

When a specific standard no longer satisfies the members of a society, it is modified or replaced.

Differentiate between the levels of cultural norms.

Differentiate between formal learning, informal learning, and technical learning.

The American core value of ________ is central to the belief that people can always improve themselves.

The amount of people in the society that share a belief or custom is irrelevant to whether or not it is considered a cultural value.

Cultural beliefs, values, and customs continue to be followed as long as ________.

$\text{DOG TREAT MINI CASE:}$ Observing consumers at veterinary clinics, pet superstores, and grocery stores, Happy Dog determined that consumers were more likely to buy expensive dog treats at their veterinarians' offices than at grocery stores or pet superstores. Happy Dog researchers also observed that consumers spent less time looking at the pet treats before purchasing them when the treats were purchased at the veterinarian's office because they assumed that anything on offer at a veterinarian's office must be good for their pets. As a result of this research, Happy Dog Beef Treats are sold only at the offices of veterinarians and dog groomers and are more expensive than the average dog treat that pet owners might purchase at the supermarket. Happy Dog recently modified its treat recipe to come out with NEW, JUICIER Beef Treats for pet owners to use to reward their dogs. Advertisements promoting the new recipe show a young boy teaching his dog a series of tricks by rewarding her consistently with Happy Dog Beef Treats. At the end of the commercial, the boy cues his dog for the tricks in front of his parents, she performs, and his parents clap proudly. -In the DOG TREAT MINI CASE, Happy Dog uses its price and channels of distribution as ________ of the quality of its dog treats.

The ________ level of cultural norms reflects the underlying dimensions of culture that impact multiple societies.

Within cultural values, happiness and self-respect are examples of ________.

The concept of freedom in a consumer behavior sense relates to which of the following?

Culture can exist and sometimes reveal itself at different perceived or subjective levels. The ________ level reflects the underlying dimensions of culture that impact multiple cultures or different societies.