Exam 3: Conformity

Researcher Matthew McGlone manipulated the message on pamphlets about the Swine flu (N1H1 flu) so that the flu was seen as an aggressive threat that kills people. On other pamphlets, the flu was described more passively as something thousands of people die from each year. People who read the more aggressive pamphlet ________ the people who read the passive pamphlet.

When a person is exposed to a watered-down attack upon his or her beliefs, this produces resistance to later persuasion because:

In the case of people with low self-esteem, communications that arouse a great deal of fear tend to:

Suppose you are trying to persuade an educated audience that they should vote for you. Both you and your opponent will speak at a meeting the same day and the election will be held in two weeks. You should choose to speak ________ and give a ________ presentation.

The main way in which an attitude differs from an opinion is that an attitude:

The Asch experiment forces subjects to choose between two powerful conflicting forces. They are:

Many colleges encourage students to do a service project every year. Imagine you have been hired by the president of your school to develop an advertising campaign to increase voluntary participation. Use either a logic-based message or a fear-based message. Please briefly describe your campaign. Then, explain why the one (either fear or logic) you designed would be better in this situation than the other. Be sure to describe one research experiment and explain how the results support your argument.

According to Aronson's chapter on persuasion, emotional appeals tend to influence _______ and specific instructions tend to influence ________.

In general, the work of George Hartmann indicates that people who received a primarily emotional message were:

There appears to be a positive linear relationship between one's attitude change and the credibility of the source of the communication as long as:

To change a person's attitude the most, a communicator should present a position that is highly distant or discrepant from the person's initial position.

According to research on the television film, The Day After, which statement graphically depicted the aftermath of a nuclear attack on the United States?

Assume a speaker has low credibility with the audience. For maximum attitude change, how discrepant from the audience's initial position should the communication be?

Which of the following conditions tends to make a one-sided argument more effective in persuading an audience than a two-sided argument?

"Persuasive communications, if blatant or coercive, can be perceived as intruding upon one's freedom of choice, thereby activating a person's defenses to resist the messages." This statement reflects the central idea of which of the following theories or concepts?

A one-sided argument for why nuclear power should be discontinued would be more persuasive than a two-sided argument with which of the following groups?

In Johnson's "If it bleeds, it leads" study, local news broadcasts ______ content that depicted suffering or conflict.

Attractive or likable communicators tend to be more persuasive when they are obviously trying to persuade us. This statement is:

Hovland, Harvey, and Sherif conducted an experiment on latitude of acceptance of ideas about the state being "wet" or "dry" on the sale of alcohol beverages. They found that:

According to research cited in your textbook, facts and figures can be effective in combating a fear campaign: