Question 1

The most common method of taste testing is paired comparison.A minimum of ________ responses is considered an adequate sample.

Accepted Answer

A) 500 
B) 1000 
C) 2000 
D) 4000 
A) 500 
B) 1000 
C) 2000 
D) 4000

Question 2

Because the zero point is fixed in interval scales,it is not meaningful to take ratios of scale values.Ratios of differences between scale values are permissible.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following statistics is not permissible with nominally scaled data (Table 8.1 in the text)?

Accepted Answer

A) chi-square 
B) median 
C) range 
D) Both B and C are not permissible. 
A) chi-square 
B) median 
C) range 
D) Both B and C are not permissible.

Question 4

It is possible to construct a nominal scale that provides partial information on order (the partially ordered scale).

Accepted Answer

A) True 
 B)False

Question 5

In non-comparative scales,the scaling of each object is dependent on the others in the stimulus set.

Accepted Answer

A) True 
 B)False

Question 6

The origin characteristic means that the scale has no unique or true zero point.

Accepted Answer

A) True 
 B)False

Question 7

When a ________ scale is used for the purpose of identification,there is a strict one-to-one correspondence between the numbers and the objects.

Accepted Answer

A) nominal 
B) ordinal 
C) interval 
D) ratio 
A) nominal 
B) ordinal 
C) interval 
D) ratio

Question 8

If respondents are asked to allocate 100 points to attributes of a toilet soap in a way that reflects the importance they attach to each attribute,________ scaling is being used.

Accepted Answer

A) constant sum 
B) q-sort 
C) paired comparison 
D) rank order 
A) constant sum 
B) q-sort 
C) paired comparison 
D) rank order

Question 9

In paired comparison scaling,the data obtained are interval in nature.

Accepted Answer

A) True 
 B)False

The most common method of taste testing is paired comparison.A minimum of ________ responses is considered an adequate sample.

Because the zero point is fixed in interval scales,it is not meaningful to take ratios of scale values.Ratios of differences between scale values are permissible.

Which of the following statistics is not permissible with nominally scaled data (Table 8.1 in the text)?

It is possible to construct a nominal scale that provides partial information on order (the partially ordered scale).

In non-comparative scales,the scaling of each object is dependent on the others in the stimulus set.

The origin characteristic means that the scale has no unique or true zero point.

When a ________ scale is used for the purpose of identification,there is a strict one-to-one correspondence between the numbers and the objects.

If respondents are asked to allocate 100 points to attributes of a toilet soap in a way that reflects the importance they attach to each attribute,________ scaling is being used.

In paired comparison scaling,the data obtained are interval in nature.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters

Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling

The most common method of taste testing is paired comparison.A minimum of ________ responses is considered an adequate sample.

Because the zero point is fixed in interval scales,it is not meaningful to take ratios of scale values.Ratios of differences between scale values are permissible.

Which of the following statistics is not permissible with nominally scaled data (Table 8.1 in the text)?

It is possible to construct a nominal scale that provides partial information on order (the partially ordered scale).

In non-comparative scales,the scaling of each object is dependent on the others in the stimulus set.

The origin characteristic means that the scale has no unique or true zero point.

When a ________ scale is used for the purpose of identification,there is a strict one-to-one correspondence between the numbers and the objects.

If respondents are asked to allocate 100 points to attributes of a toilet soap in a way that reflects the importance they attach to each attribute,________ scaling is being used.

In paired comparison scaling,the data obtained are interval in nature.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters