Question 1

________ means that the factor or variable being investigated should be the only possible causal explanation.

Accepted Answer

A) The time order of occurrence of variables 
B) The role of evidence 
C) Concomitant variation 
D) The absence of other possible causal factors 
A) The time order of occurrence of variables 
B) The role of evidence 
C) Concomitant variation 
D) The absence of other possible causal factors D

Question 2

The conditions of concomitant variation,time order of occurrence of variables and elimination of other possible causal factors,are necessary but not sufficient to demonstrate causality.

Accepted Answer

A) True 
 B)False  True

Question 3

A ________ is a test market in which the product is sold through regular distribution channels.

Accepted Answer

A) Simulated test market 
B) Partial test market 
C) Controlled test market 
D) Standard test market 
A) Simulated test market 
B) Partial test market 
C) Controlled test market 
D) Standard test market D

Question 4

Discuss the implementation of experimental designs in the context of mobile marketing research.

Accepted Answer

Most of the experimental designs that we

Question 5

Which of the following statements is true about the Solomon four-group design?

Accepted Answer

A) The Solomon four-group design should be used to examine the changes in the attitudes of individual respondents. 
B) The Solomon four-group design explicitly controls for interactive testing effect. 
C) The Solomon four-group design is expensive and time consuming to implement. 
D) All of the above statements are true. 
A) The Solomon four-group design should be used to examine the changes in the attitudes of individual respondents. 
B) The Solomon four-group design explicitly controls for interactive testing effect. 
C) The Solomon four-group design is expensive and time consuming to implement. 
D) All of the above statements are true.

Question 6

A ________ is a test marketing program conducted by an outside research company in field experimentation.The research company guarantees distribution of the product in retail outlets that represent a pre-determined percentage of the market.

Accepted Answer

A) Simulated test market 
B) Partial test market 
C) Controlled test market 
D) Standard test market 
A) Simulated test market 
B) Partial test market 
C) Controlled test market 
D) Standard test market

Question 7

A Latin square is conceptualized as a table,with the rows and the columns representing the blocks in the two external variables.

Accepted Answer

A) True 
 B)False

Question 8

A field environment is synonymous with actual market conditions.

Accepted Answer

A) True 
 B)False

Question 9

EG: R X O1 CG: R O2
The true experimental design shown above is a ________ design.

Accepted Answer

A) pretest-posttest control group 
B) one-shot case study 
C) post-test-only control group 
D) one-group pretest-posttest 
A) pretest-posttest control group 
B) one-shot case study 
C) post-test-only control group 
D) one-group pretest-posttest

Question 10

In many countries,the marketing,economic,structural,information,and technological environments are not developed to the extent that they are in the United States.

Accepted Answer

A) True 
 B)False

Question 11

Quasi-experimental designs are useful because they can be used in cases when true experimentation cannot,and because they are quicker and less expensive.

Accepted Answer

A) True 
 B)False

Question 12

Concomitant variation is the extent to which a cause,X,and an effect,Y,occur together or vary together in the way predicted by the hypothesis under consideration.

Accepted Answer

A) True 
 B)False

Question 13

An experiment is formed when the researcher manipulates one or more dependent variables and measures their effect on one or more independent variables,while controlling for the effect of extraneous variables.

Accepted Answer

A) True 
 B)False

Question 14

What is the main disadvantage of factorial designs?

Accepted Answer

A) They require an equal number of rows,columns,and treatment levels,which is sometimes problematic. 
B) They do not allow the researcher to examine interactions of the external variables with each other or with the independent variable. 
C) The researcher can control for only one external variable. 
D) The number of treatment combinations increases multiplicatively with an increase in the number of variables or levels. 
A) They require an equal number of rows,columns,and treatment levels,which is sometimes problematic. 
B) They do not allow the researcher to examine interactions of the external variables with each other or with the independent variable. 
C) The researcher can control for only one external variable. 
D) The number of treatment combinations increases multiplicatively with an increase in the number of variables or levels.

Question 15

________ refers to an extraneous variable attributable to the improper assignment of test units to treatment conditions.

Accepted Answer

A) Instrumentation 
B) Statistical regression 
C) Selection bias 
D) None of the above 
A) Instrumentation 
B) Statistical regression 
C) Selection bias 
D) None of the above

Question 16

Extraneous variables are also called confounding variables because unless they are controlled for,they affect the independent variable and thus confound the results.

Accepted Answer

A) True 
 B)False

Question 17

The conditions that must be satisfied before making causal inferences include all of the following except ________.

Accepted Answer

A) time order of occurrence of variables 
B) role of evidence 
C) concomitant variation 
D) elimination of other possible factors 
A) time order of occurrence of variables 
B) role of evidence 
C) concomitant variation 
D) elimination of other possible factors

Question 18

Also known as the after-only design,the one-shot case study may be symbolically represented as:
X O1.

Accepted Answer

A) True 
 B)False

Question 19

The static group is a two-group experimental design.One group,called the ________,is exposed to the treatment,and the other,called the ________,is not.Measurements on both groups are made only after the treatment,and test units are not assigned at random.

Accepted Answer

A) experimental group (EG);control group (CG) 
B) experimental group (EG);random group (RG) 
C) pretest group (PG);control group (CG) 
D) control group (CG);experimental group (EG) 
A) experimental group (EG);control group (CG) 
B) experimental group (EG);random group (RG) 
C) pretest group (PG);control group (CG) 
D) control group (CG);experimental group (EG)

Question 20

Which statement is not true about simulated test markets?

Accepted Answer

A) While a firm's test marketing is in progress,competitors have an opportunity to beat it to the national market. 
B) Competitors often take actions such as increasing their promotional efforts to contaminate the test marketing program. 
C) Both A and B are not true about simulated test markets. 
D) They yield mathematical estimates of market share based on initial reaction of consumers to a new product. 
A) While a firm's test marketing is in progress,competitors have an opportunity to beat it to the national market. 
B) Competitors often take actions such as increasing their promotional efforts to contaminate the test marketing program. 
C) Both A and B are not true about simulated test markets. 
D) They yield mathematical estimates of market share based on initial reaction of consumers to a new product.

Exam 7: Causal Research Design: Experimentation

________ means that the factor or variable being investigated should be the only possible causal explanation.

The conditions of concomitant variation,time order of occurrence of variables and elimination of other possible causal factors,are necessary but not sufficient to demonstrate causality.

A ________ is a test market in which the product is sold through regular distribution channels.

Discuss the implementation of experimental designs in the context of mobile marketing research.

Which of the following statements is true about the Solomon four-group design?

A ________ is a test marketing program conducted by an outside research company in field experimentation.The research company guarantees distribution of the product in retail outlets that represent a pre-determined percentage of the market.

A Latin square is conceptualized as a table,with the rows and the columns representing the blocks in the two external variables.

A field environment is synonymous with actual market conditions.

EG: R X O1 CG: R O2 The true experimental design shown above is a ________ design.

In many countries,the marketing,economic,structural,information,and technological environments are not developed to the extent that they are in the United States.

Quasi-experimental designs are useful because they can be used in cases when true experimentation cannot,and because they are quicker and less expensive.

Concomitant variation is the extent to which a cause,X,and an effect,Y,occur together or vary together in the way predicted by the hypothesis under consideration.

An experiment is formed when the researcher manipulates one or more dependent variables and measures their effect on one or more independent variables,while controlling for the effect of extraneous variables.

What is the main disadvantage of factorial designs?

________ refers to an extraneous variable attributable to the improper assignment of test units to treatment conditions.

Extraneous variables are also called confounding variables because unless they are controlled for,they affect the independent variable and thus confound the results.

The conditions that must be satisfied before making causal inferences include all of the following except ________.

Also known as the after-only design,the one-shot case study may be symbolically represented as: X O1.

The static group is a two-group experimental design.One group,called the ________,is exposed to the treatment,and the other,called the ________,is not.Measurements on both groups are made only after the treatment,and test units are not assigned at random.

Which statement is not true about simulated test markets?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters

EG: R X O₁ CG: R O₂ The true experimental design shown above is a ________ design.

Also known as the after-only design,the one-shot case study may be symbolically represented as: X O₁.

The static group is a two-group experimental design.One group,called the ,is exposed to the treatment,and the other,called the ,is not.Measurements on both groups are made only after the treatment,and test units are not assigned at random.