Question 1

Trend analysis is an attempt to discern a trend between early and late respondents.

Accepted Answer

A) True 
 B)False  True

Question 2

Which method of improving response rate involves offering potential respondents monetary and non-monetary gifts?

Accepted Answer

A) motivating the respondents 
B) follow-up 
C) incentives 
D) prior notification 
A) motivating the respondents 
B) follow-up 
C) incentives 
D) prior notification C

Question 3

Most refusals occur ________.

Accepted Answer

A) immediately after the interviewer's opening remarks 
B) when the potential respondent first opens the mail package 
C) Both A and B are correct. 
D) when the potential respondent is well into the interview 
A) immediately after the interviewer's opening remarks 
B) when the potential respondent first opens the mail package 
C) Both A and B are correct. 
D) when the potential respondent is well into the interview C

Question 4

________ is a statistical procedure that attempts to account for nonresponse by assigning differential weights to the data depending on the response rates.

Accepted Answer

A) Weighting 
B) Trend analysis 
C) Subjective estimates 
D) Imputation 
A) Weighting 
B) Trend analysis 
C) Subjective estimates 
D) Imputation

Question 5

Discuss four of the methods of reducing refusals to participate in a survey.

Accepted Answer

∙ Prior notification - In prior notifica

Question 6

The statistically determined sample size is the net or final sample size,the sample remaining after eliminating potential respondents who do not qualify or who do not complete the interview.

Accepted Answer

A) True 
 B)False

Question 7

Which method of adjusting for nonresponse has the researcher contacting a sub-sample of the nonrespondents;projecting the values obtained from the sub-sample to all respondents;then adjusting the survey results to account for nonresponse?

Accepted Answer

A) substitution 
B) sub-sampling of nonrespondents 
C) subjective estimates 
D) replacement 
A) substitution 
B) sub-sampling of nonrespondents 
C) subjective estimates 
D) replacement

Question 8

The mathematical symbols "σX" and "SX" represent a ________ for the population and the sampling distribution respectively.

Accepted Answer

A) proportion 
B) standard deviation 
C) standard error of the mean 
D) variance 
A) proportion 
B) standard deviation 
C) standard error of the mean 
D) variance

Question 9

Which method of improving response rate involves sending potential respondents a letter notifying them of the imminent mail,telephone,personal,or Internet survey?

Accepted Answer

A) motivating the respondents 
B) follow-up 
C) incentives 
D) prior notification 
A) motivating the respondents 
B) follow-up 
C) incentives 
D) prior notification

Question 10

The confidence level is the probability that a confidence interval will include the population parameter.

Accepted Answer

A) True 
 B)False

Question 11

The z value for a point is the number of standard deviations a point is away from the mean.

Accepted Answer

A) True 
 B)False

Question 12

By inflating the standard deviation,it is possible to increase the sample size and thus the project revenue for the research firm.

Accepted Answer

A) True 
 B)False

Question 13

It is not feasible to have large sample sizes when conducting marketing research in social media.

Accepted Answer

A) True 
 B)False

Question 14

The concept of a sampling distribution enables us to use probability theory to make inferences about the population values.

Accepted Answer

A) True 
 B)False

Question 15

Assuming no measurement error,the reliability of an estimate of a population parameter can be assessed in terms of its standard error.

Accepted Answer

A) True 
 B)False

Question 16

n =   Based on the above formula for sample size,sample size increases with increases in all of the items below except ________.

Accepted Answer

A) sample size increases with an increase in the population variability 
B) sample size increases with an increase in the degree of confidence 
C) sample size increases with an increase in the precision level required of the estimate 
D) All of the above are true.Sample size increases with increases in all of the items above. 
A) sample size increases with an increase in the population variability 
B) sample size increases with an increase in the degree of confidence 
C) sample size increases with an increase in the precision level required of the estimate 
D) All of the above are true.Sample size increases with increases in all of the items above.

Question 17

When using the confidence interval approach to sample size determination,in some cases,precision is specified in relative rather than absolute terms.In other words,it may be specified that the estimate be within plus or minus R percentage points of the mean.

Accepted Answer

A) True 
 B)False

Question 18

When determining the sample size,if the population standard deviation,σ is unknown and an estimate is used,the standard deviation should be re-estimated once the sample has been drawn.Next a revised confidence interval should be calculated to determine the precision level actually obtained.

Accepted Answer

A) True 
 B)False

Question 19

Information on differences between respondents and nonrespondents may be obtained from the sample itself,or it may be possible to estimate the differences from other sources.

Accepted Answer

A) True 
 B)False

Question 20

The statistically determined sample size is the net or ________.

Accepted Answer

A) incidence rate 
B) initial sample size 
C) completion rate 
D) final sample size 
A) incidence rate 
B) initial sample size 
C) completion rate 
D) final sample size

Exam 12: Sampling: Final and Initial Sample Size Determination

Trend analysis is an attempt to discern a trend between early and late respondents.

Which method of improving response rate involves offering potential respondents monetary and non-monetary gifts?

Most refusals occur ________.

________ is a statistical procedure that attempts to account for nonresponse by assigning differential weights to the data depending on the response rates.

Discuss four of the methods of reducing refusals to participate in a survey.

The statistically determined sample size is the net or final sample size,the sample remaining after eliminating potential respondents who do not qualify or who do not complete the interview.

Which method of adjusting for nonresponse has the researcher contacting a sub-sample of the nonrespondents;projecting the values obtained from the sub-sample to all respondents;then adjusting the survey results to account for nonresponse?

The mathematical symbols "σX" and "SX" represent a ________ for the population and the sampling distribution respectively.

Which method of improving response rate involves sending potential respondents a letter notifying them of the imminent mail,telephone,personal,or Internet survey?

The confidence level is the probability that a confidence interval will include the population parameter.

The z value for a point is the number of standard deviations a point is away from the mean.

By inflating the standard deviation,it is possible to increase the sample size and thus the project revenue for the research firm.

It is not feasible to have large sample sizes when conducting marketing research in social media.

The concept of a sampling distribution enables us to use probability theory to make inferences about the population values.

Assuming no measurement error,the reliability of an estimate of a population parameter can be assessed in terms of its standard error.

n = Based on the above formula for sample size,sample size increases with increases in all of the items below except ________.

When using the confidence interval approach to sample size determination,in some cases,precision is specified in relative rather than absolute terms.In other words,it may be specified that the estimate be within plus or minus R percentage points of the mean.

When determining the sample size,if the population standard deviation,σ is unknown and an estimate is used,the standard deviation should be re-estimated once the sample has been drawn.Next a revised confidence interval should be calculated to determine the precision level actually obtained.

Information on differences between respondents and nonrespondents may be obtained from the sample itself,or it may be possible to estimate the differences from other sources.

The statistically determined sample size is the net or ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters

The mathematical symbols "σ_X" and "S_X" represent a ________ for the population and the sampling distribution respectively.