Exam 10: Questionnaire and Form Design

All questions on a questionnaire should contribute to the information needed or serve some specific purpose.

The first step in the questionnaire design process is ________.

Respondents for the pretest and for the actual survey should not be drawn from the same population.

The questionnaire or research instrument should be biased in terms of the country in which it will be used.

According to your test,comScore recruited 87 American and Canadian Web sites to participate in a study to determine what design features and experiences make visitors return to a site.The results of the survey found that ________ was the most important factor in determining whether or not a site would receive repeat visit visitors.

A ________ is a single question that attempts to cover two issues.

The researcher can manipulate the context in which the questions are asked so that the questions seem appropriate.

The great weakness of questionnaire design is lack of ________.

A principal disadvantage of unstructured questions is that potential for interviewer bias is high.

Analysis of social media can give an understanding that can be valuable in designing an appropriate questionnaire for use in social media surveys but not in traditional surveys.

Mentioning the sponsor of a project in the question might bias the respondent towards the sponsor.

When developing a questionnaire,the following guidelines: (1)use positive and negative statements, (2)avoid implicit alternatives,and (3)avoid leading questions,are used when ________.

Which of the following statements is true about difficult questions?

________ is information that relates directly to the research problem.

A standardized questionnaire or form will ensure comparability of the data,increase speed and accuracy of recording,and facilitate data processing.

Typically,a questionnaire is only one element of a data-collection package that might also include all of the following except ________.

When developing a questionnaire,the six Ws (who,what,when,where,why,and way)are used when ________.

"Do you like to fly when traveling short distances?" is an example of a(n)________.

Sally was reluctant to answer questions about her personal hygiene until she saw that the survey was sponsored by the American Medical Association.Sally's understanding of who sponsored the survey helped with which aspect of "overcoming the respondent's unwillingness to answer"?

The information that is of the most importance to the research project and should be obtained first is ________.