Exam 23: Report Preparation and Presentation

The marketing research report could be distributed in a variety of formats including hard copy and electronic.However,it is not advisable that research reports be published or posted directly to the Web.

Define the "Tell 'Em" principle and the "KISS 'Em" principle.

The arrangement of data items in a table should emphasize the most significant aspect of the data.

The marketing research report serves as a historical record of the project.

Report formats are likely to vary based on all of the following except ________.

Every table should have a number.

When it is said that a report should be terse,it is meant that it should be as brief as possible but not at the expense of completeness.

Explain what is data visualization.

A useful form of schematic figures and flow charts is classification diagrams.

Information such as the title of the report,information about the researcher or organization conducting the research,the name of the client and the date of release should appear on/in the ________.

Which statement is not true about the report preparation and presentation process?

The ________ authorizes the researcher to proceed with the project and specifies the scope and the terms of the contract.

The oral presentation is not important because the executives are also given a written report with all the important information in it.

If you are trying to determine the best way to present data in a table,you should refer to the ________ for suggestions.

How can the marketing researcher make the report appropriate for audiences with different levels of technical sophistication and interest in the project?

In the United Airlines example given in your text,it was stated that all departments of the company used the results of its in-flight customer satisfaction survey.Which department used the customer satisfaction report to evaluate the performance of United,both internally in achieving its goals,and externally compared to the competition?

It is o.k.to include only the major headings and subheadings in the table of contents.

Effective oral presentation techniques include all of the following except ________.

Which of the following is a way in which the researcher might assist the client after the marketing research report has been presented?

The executive summary should be the first part of the report written.