Question 1

An exogenous construct is represented in an structural path model as a an oval with no one-headed arrows going into it.

Accepted Answer

A) True 
 B)False

Question 2

Measured variables or indicators are the actual items that are measured using a survey questionnaire.

Accepted Answer

A) True 
 B)False

Question 3

Which is a way to help make sure that the model is identified?

Accepted Answer

A) have at least three observed variables for each latent construct 
B) have all formative indicators 
C) a GFI of .95 or higher 
D) a large sample size 
E) none of the above 
A) have at least three observed variables for each latent construct 
B) have all formative indicators 
C) a GFI of .95 or higher 
D) a large sample size 
E) none of the above

Question 4

SEM is a procedure for estimating a series of dependence relationships among a set of concepts or constructs represented by multiple measured variables and incorporated in to an integrated model.

Accepted Answer

A) True 
 B)False

Question 5

Explain exogenous and endogenous constructs.

Accepted Answer

An exogenous construct is the latent,mul

Question 6

In moving from the measurement model to the structural model the exogenous constructs each become endogenous.

Accepted Answer

A) True 
 B)False

Question 7

When two constructs are theoretically unrelated to each other,the path between those two constructs should be "free."

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is a difference contrasting EFA with CFA?

Accepted Answer

A) the specification of which variables load on which factors 
B) one technique is exploratory and the other is confirmatory 
C) the size of the loading estimates considered significant 
D) A and B 
E) A,B,and C 
A) the specification of which variables load on which factors 
B) one technique is exploratory and the other is confirmatory 
C) the size of the loading estimates considered significant 
D) A and B 
E) A,B,and C

Question 9

Δχ2 statistic is most useful for comparing nested models.

Accepted Answer

A) True 
 B)False

Question 10

A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola company.The results show that a significant relationship exists between advertising effectiveness and sales.The estimated value of the standardized path estimate is .035.The Coca-Cola management dismisses the finding.Why?

Accepted Answer

A) The sample size is probably too small. 
B) The sample size is probably too large. 
C) The relationship is trivial. 
D) The model fit is poor. 
E) None of the above 
A) The sample size is probably too small. 
B) The sample size is probably too large. 
C) The relationship is trivial. 
D) The model fit is poor. 
E) None of the above

Question 11

TFI is a fit measure used in SEM

Accepted Answer

A) True 
 B)False

Question 12

A 0.07 value for RMSEA is considered conservative.

Accepted Answer

A) True 
 B)False

An exogenous construct is represented in an structural path model as a an oval with no one-headed arrows going into it.

Measured variables or indicators are the actual items that are measured using a survey questionnaire.

Which is a way to help make sure that the model is identified?

SEM is a procedure for estimating a series of dependence relationships among a set of concepts or constructs represented by multiple measured variables and incorporated in to an integrated model.

Explain exogenous and endogenous constructs.

In moving from the measurement model to the structural model the exogenous constructs each become endogenous.

When two constructs are theoretically unrelated to each other,the path between those two constructs should be "free."

Which of the following is a difference contrasting EFA with CFA?

Δχ² statistic is most useful for comparing nested models.

TFI is a fit measure used in SEM

A 0.07 value for RMSEA is considered conservative.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Report Preparation and Presentation

Filters

Exam 22: Structural Equation Modeling and Path Analysis

An exogenous construct is represented in an structural path model as a an oval with no one-headed arrows going into it.

Measured variables or indicators are the actual items that are measured using a survey questionnaire.

Which is a way to help make sure that the model is identified?

SEM is a procedure for estimating a series of dependence relationships among a set of concepts or constructs represented by multiple measured variables and incorporated in to an integrated model.

Explain exogenous and endogenous constructs.

In moving from the measurement model to the structural model the exogenous constructs each become endogenous.

When two constructs are theoretically unrelated to each other,the path between those two constructs should be "free."

Which of the following is a difference contrasting EFA with CFA?

Δχ2 statistic is most useful for comparing nested models.

TFI is a fit measure used in SEM

A 0.07 value for RMSEA is considered conservative.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Report Preparation and Presentation

Filters

Δχ² statistic is most useful for comparing nested models.