Question 1

Define and describe hybrid conjoint analysis.

Accepted Answer

Hybrid conjoint analysis is an attempt t

Question 2

Various ways to label dimensions obtained in MDS were mentioned in the text.Which of the ways below was not mentioned in your text?

Accepted Answer

A) Axes may be labeled for the attributes with which they are most closely aligned. 
B) label based on the criteria respondents used in making their evaluations 
C) Respondents can be shown their maps and asked to label the dimensions by inspecting the configurations. 
D) none of the above 
A) Axes may be labeled for the attributes with which they are most closely aligned. 
B) label based on the criteria respondents used in making their evaluations 
C) Respondents can be shown their maps and asked to label the dimensions by inspecting the configurations. 
D) none of the above

Question 3

If you are determining if you should have respondents rank or rate nonmetric or metric data,you are at which step of conducting conjoint analysis?

Accepted Answer

A) Construct the stimuli. 
B) Decide on the form of input data. 
C) Select a conjoint analysis procedure. 
D) Assess reliability and validity. 
A) Construct the stimuli. 
B) Decide on the form of input data. 
C) Select a conjoint analysis procedure. 
D) Assess reliability and validity.

Question 4

In conjoint analysis,the dependent variable is usually preference or intention to buy.

Accepted Answer

A) True 
 B)False

Question 5

In direct approaches to gathering perception data,respondents are asked to make similarity judgments on pairs of various brands or stimuli.

Accepted Answer

A) True 
 B)False

Question 6

Which is a disadvantage of the direct approach to collecting perception data?

Accepted Answer

A) The criteria are influenced by the brands or stimuli being evaluated. 
B) The researcher must identify all the salient attributes. 
C) The spatial map obtained depends upon the attributes identified. 
D) Both B and C are disadvantages. 
A) The criteria are influenced by the brands or stimuli being evaluated. 
B) The researcher must identify all the salient attributes. 
C) The spatial map obtained depends upon the attributes identified. 
D) Both B and C are disadvantages.

Question 7

MDS could be used for all of the marketing applications below except ________

Accepted Answer

A) Market segmentation: position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions. 
B) Assessing advertising effectiveness-spatial maps can be used to determine whether advertising has been successful in achieving the desired brand positioning. 
C) Consumer intention: how do consumer's intentions to buy the brand vary with different price levels? 
D) Channel decisions: judgments on compatibility of brands with different retail outlets could lead to spatial maps useful for making channel decisions. 
A) Market segmentation: position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions. 
B) Assessing advertising effectiveness-spatial maps can be used to determine whether advertising has been successful in achieving the desired brand positioning. 
C) Consumer intention: how do consumer's intentions to buy the brand vary with different price levels? 
D) Channel decisions: judgments on compatibility of brands with different retail outlets could lead to spatial maps useful for making channel decisions.

Define and describe hybrid conjoint analysis.

Various ways to label dimensions obtained in MDS were mentioned in the text.Which of the ways below was not mentioned in your text?

If you are determining if you should have respondents rank or rate nonmetric or metric data,you are at which step of conducting conjoint analysis?

In conjoint analysis,the dependent variable is usually preference or intention to buy.

In direct approaches to gathering perception data,respondents are asked to make similarity judgments on pairs of various brands or stimuli.

Which is a disadvantage of the direct approach to collecting perception data?

MDS could be used for all of the marketing applications below except ________

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters

Exam 21: Multidimensional Scaling and Conjoint Analysis

Define and describe hybrid conjoint analysis.

Various ways to label dimensions obtained in MDS were mentioned in the text.Which of the ways below was not mentioned in your text?

If you are determining if you should have respondents rank or rate nonmetric or metric data,you are at which step of conducting conjoint analysis?

In conjoint analysis,the dependent variable is usually preference or intention to buy.

In direct approaches to gathering perception data,respondents are asked to make similarity judgments on pairs of various brands or stimuli.

Which is a disadvantage of the direct approach to collecting perception data?

MDS could be used for all of the marketing applications below except ________

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters