Exam 2: Defining the Marketing Research Problem and Developing an Approach

With the use of social media such as blogs,Facebook,or Twitter,researchers can update consumers on the research that has been ongoing and the actions that have been taken.

The need for the researcher to understand the nature of what decision managers face and what they hope to learn from research is one of the reasons to conduct ________.

The economic environment component of the environmental context is comprised of purchasing power,gross income,disposable income,discretionary income,prices,savings,credit availability,and general economic conditions.

Which statement is true concerning defining the marketing research problem?

________ is the problem confronting the decision maker.It asks what the decision maker needs to do.

Past information and forecasts of trends with respect to sales,market share,profitability,technology,population,demographics,and lifestyle can help the researcher understand the underlying marketing research problem.

Analysis of available secondary data is a non-essential step in the problem definition process.

The ________ provides a useful framework for interacting with the DM and identifying the underlying causes of the problem.

Regulatory policies and norms within which organizations must operate,refer to the ________ factor of the environmental context of the problem.

________ is a problem that entails determining what information is needed and how it can be obtained in the most feasible way.

The second part of the marketing research problem definition is specific components.The specific components focus on the key aspects of the problem and provide clear guidelines on how to proceed further.

Verbal,graphical,and mathematical models depict the same phenomenon or theoretical framework in different ways.

The economic environment includes public policies,laws,government agencies,and pressure groups that influence and regulate various organizations and individuals in society.

"The number and geographical location of the buyers and non-buyers" is a factor that should be considered in the "objectives" component of the environmental context of the problem.

The " Milk Life" campaign sponsored by the California Milk Processor Board and mentioned in your text,used an understanding of ________ to identify the real causes that led to the decline in milk consumption.

Because of potential difficulties when seeking advice from experts,it is best to use interviews with experts when conducting marketing research ________.

Being too familiar with the environmental factors of the country where the research is being conducted can greatly increase the difficulty of understanding the problem's environmental context and uncovering its causes.

The purpose of interviewing experts is to help define the marketing research problem rather than to develop a conclusive solution.

Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM)or the researcher.Which of these statements concerning ethics in marketing research is not true?

The management decision problem is action oriented.