Question 1

In discriminant analysis,we can obtain some idea of the relative importance of the variables by ________.

Accepted Answer

A) examining the absolute magnitude of the standardized discriminant function coefficients 
B) examining the structure correlations,or canonical loadings or discriminant loadings 
C) examining the unstandardized discriminant function coefficients 
D) A and B are correct 
A) examining the absolute magnitude of the standardized discriminant function coefficients 
B) examining the structure correlations,or canonical loadings or discriminant loadings 
C) examining the unstandardized discriminant function coefficients 
D) A and B are correct

Question 2

When the dependent variable is binary and there are several independent variables that are metric,in addition to two-group discriminant analysis all of the following models can be used except ________.

Accepted Answer

A) OLS regression 
B) the logit model 
C) multiple discriminant analysis 
D) the probit model 
A) OLS regression 
B) the logit model 
C) multiple discriminant analysis 
D) the probit model

Question 3

The hit ratio is the percentage of cases correctly classified by the discriminant analysis.

Accepted Answer

A) True 
 B)False

Question 4

D is the ________ in the model D = b0 + b1 X1 + b2 X2 + b3X3 + ...+ bkXk.

Accepted Answer

A) discriminant score 
B) disordinal interaction 
C) difference variable 
D) discriminant coefficients or weights 
A) discriminant score 
B) disordinal interaction 
C) difference variable 
D) discriminant coefficients or weights

Question 5

The nature of dependent and independent variables in the binary logit model is similar to that in ________.

Accepted Answer

A) multivariate analysis of variance 
B) analysis of variance 
C) regression analysis 
D) discriminant analysis 
A) multivariate analysis of variance 
B) analysis of variance 
C) regression analysis 
D) discriminant analysis

Question 6

Discriminant analysis can be used to answer questions such as ________.

Accepted Answer

A) How much of the variation in sales can be explained by advertising expenditures,prices,and level of distribution? 
B) In terms of demographic characteristics,how do customers who exhibit store loyalty differ from those who do not? 
C) What are the distinguishing characteristics of consumers who respond to direct mail solicitations? 
D) Both B and C are correct. 
A) How much of the variation in sales can be explained by advertising expenditures,prices,and level of distribution? 
B) In terms of demographic characteristics,how do customers who exhibit store loyalty differ from those who do not? 
C) What are the distinguishing characteristics of consumers who respond to direct mail solicitations? 
D) Both B and C are correct.

Question 7

If attitude towards the brand is measured on a seven-point scale from unfavorable to favorable,it could be categorized as unfavorable (1,2,3),neutral (4),or favorable (5,6,7).

Accepted Answer

A) True 
 B)False

Question 8

The procedure that is used to estimate the parameters of the binary logit model is called the maximum likelihood method.

Accepted Answer

A) True 
 B)False

Question 9

The hit ratio is the number of variables found to be significant by the discriminant analysis.

Accepted Answer

A) True 
 B)False

Question 10

An examination of differences across groups lies at the heart of the basic concept of ________.

Accepted Answer

A) regression analysis 
B) discriminant analysis 
C) conjoint analysis 
D) factor analysis 
A) regression analysis 
B) discriminant analysis 
C) conjoint analysis 
D) factor analysis

Question 11

The linear combinations of independent variables developed by discriminant analysis that will best discriminate between the categories of the dependent variable are ________.

Accepted Answer

A) discriminant functions 
B) discriminant scores 
C) characteristic profiles 
D) classification matrix 
A) discriminant functions 
B) discriminant scores 
C) characteristic profiles 
D) classification matrix

Question 12

A ________ is a tool for assessing discriminant analysis results that plots the group membership of each case on a graph.

Accepted Answer

A) characteristic profile 
B) scattergram 
C) territorial map 
D) pie chart 
A) characteristic profile 
B) scattergram 
C) territorial map 
D) pie chart

Question 13

Discriminant functions are linear combinations of the predictor or independent variables,which will best discriminate between the categories of the criterion or dependent variable (groups).

Accepted Answer

A) True 
 B)False

Question 14

What are the steps involved in conducting discriminant analysis (Figure 18.2 in the text)?

Accepted Answer

The steps involved in conducting discrim

Question 15

When the dependent variable is binary,the logit model can also be used instead of two-group discriminant analysis.

Accepted Answer

A) True 
 B)False

Question 16

The binary logit model is also called ________.

Accepted Answer

A) stepwise regression 
B) logistic regression 
C) OLS regression 
D) none of the above 
A) stepwise regression 
B) logistic regression 
C) OLS regression 
D) none of the above

Question 17

In discriminant analysis,there is no multicollinearity in the predictor variables.Therefore,there is no ambiguous measure of the relative importance of the predictors in discriminating between groups.

Accepted Answer

A) True 
 B)False

Question 18

As one of the statistics associated with discriminant analysis,the ________ for each predictor is the ratio of the within-group sum of squares to the total sum of squares.Its value varies between 0 and 1.

Accepted Answer

A) Wilks' λ 
B) discriminant scores 
C) discriminant function coefficients 
D) eigenvalue 
A) Wilks' λ 
B) discriminant scores 
C) discriminant function coefficients 
D) eigenvalue

Question 19

Which of the following is not one of the steps involved in the "formulating the problem" step in discriminant analysis?

Accepted Answer

A) convert the dependent variable into categories 
B) divide the sample into analysis and validation samples 
C) estimate the discriminant function coefficients 
D) repeatedly conduct the validation of the discriminant function 
A) convert the dependent variable into categories 
B) divide the sample into analysis and validation samples 
C) estimate the discriminant function coefficients 
D) repeatedly conduct the validation of the discriminant function

Question 20

The stepwise discriminant analysis method is appropriate when,based on previous research or a theoretical model,the researcher wants the discrimination to be based on all the predictors.

Accepted Answer

A) True 
 B)False

Exam 18: Discriminant and Logit Analysis

In discriminant analysis,we can obtain some idea of the relative importance of the variables by ________.

When the dependent variable is binary and there are several independent variables that are metric,in addition to two-group discriminant analysis all of the following models can be used except ________.

The hit ratio is the percentage of cases correctly classified by the discriminant analysis.

D is the ________ in the model D = b0 + b1 X1 + b2 X2 + b3X3 + ...+ bkXk.

The nature of dependent and independent variables in the binary logit model is similar to that in ________.

Discriminant analysis can be used to answer questions such as ________.

If attitude towards the brand is measured on a seven-point scale from unfavorable to favorable,it could be categorized as unfavorable (1,2,3),neutral (4),or favorable (5,6,7).

The procedure that is used to estimate the parameters of the binary logit model is called the maximum likelihood method.

The hit ratio is the number of variables found to be significant by the discriminant analysis.

An examination of differences across groups lies at the heart of the basic concept of ________.

The linear combinations of independent variables developed by discriminant analysis that will best discriminate between the categories of the dependent variable are ________.

A ________ is a tool for assessing discriminant analysis results that plots the group membership of each case on a graph.

Discriminant functions are linear combinations of the predictor or independent variables,which will best discriminate between the categories of the criterion or dependent variable (groups).

What are the steps involved in conducting discriminant analysis (Figure 18.2 in the text)?

When the dependent variable is binary,the logit model can also be used instead of two-group discriminant analysis.

The binary logit model is also called ________.

In discriminant analysis,there is no multicollinearity in the predictor variables.Therefore,there is no ambiguous measure of the relative importance of the predictors in discriminating between groups.

As one of the statistics associated with discriminant analysis,the ________ for each predictor is the ratio of the within-group sum of squares to the total sum of squares.Its value varies between 0 and 1.

Which of the following is not one of the steps involved in the "formulating the problem" step in discriminant analysis?

The stepwise discriminant analysis method is appropriate when,based on previous research or a theoretical model,the researcher wants the discrimination to be based on all the predictors.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters

D is the ________ in the model D = b₀+ b₁ X₁+b₂ X₂+b₃X₃+ ...+ b_kX_k.