Question 1

A __________ is a marketing intermediary that sells to ultimate consumers.

Accepted Answer

A) channel captain 
B) wholesaler 
C) secondary marketer 
D) retailer 
A) channel captain 
B) wholesaler 
C) secondary marketer 
D) retailer

Question 2

Which of the following would be the best example of a broker?

Accepted Answer

A) Tri-State Lumber Supply does not actually store,handle,or deliver lumber,but rather solicits orders from retail hardware and home improvement stores,takes title to the lumber,then arranges for it to be shipped directly from sawmills to the retail stores. 
B) Jill Moon helps buyers and sellers of used heavy construction equipment negotiate the terms and conditions of their transactions,but does not actually take title to any of the equipment,nor does she develop long-term relationships with the buyers or sellers. 
C) Hal Hinton is not an employee of Hyloft Golf Clubs,but he does solicit sales for their products at golf and sporting goods stores in a fairly large sales territory. 
D) Spence Coker is employed by a vacuum cleaner company,and goes door-to-door selling products produced by his company. 
A) Tri-State Lumber Supply does not actually store,handle,or deliver lumber,but rather solicits orders from retail hardware and home improvement stores,takes title to the lumber,then arranges for it to be shipped directly from sawmills to the retail stores. 
B) Jill Moon helps buyers and sellers of used heavy construction equipment negotiate the terms and conditions of their transactions,but does not actually take title to any of the equipment,nor does she develop long-term relationships with the buyers or sellers. 
C) Hal Hinton is not an employee of Hyloft Golf Clubs,but he does solicit sales for their products at golf and sporting goods stores in a fairly large sales territory. 
D) Spence Coker is employed by a vacuum cleaner company,and goes door-to-door selling products produced by his company.

Question 3

The two basic types of warehouses are:

Accepted Answer

A) public and private. 
B) railside and portside. 
C) storage and distribution. 
D) seasonal and long-term. 
A) public and private. 
B) railside and portside. 
C) storage and distribution. 
D) seasonal and long-term.

Question 4

An effective channel of distribution does more than simply ensure that goods are transported efficiently from producer to buyer.

Accepted Answer

A) True 
 B)False

Question 5

A problem with the corporate distribution system is that the manufacturer has very little control over the operations of the retailers and other marketing intermediaries in the system.

Accepted Answer

A) True 
 B)False

Question 6

Although there have been some unethical firms involved in multilevel marketing,this form of retailing remains quite successful.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements about wholesaler-sponsored chains is most accurate? In a wholesaler-sponsored chain all stores:

Accepted Answer

A) are independently owned,but cooperate as a unified system of stores. 
B) act independently except for an agreement to share the costs associated with distribution. 
C) are owned by a single wholesaler,but operate under separate management. 
D) share profits and losses according to a contractual arrangement. 
A) are independently owned,but cooperate as a unified system of stores. 
B) act independently except for an agreement to share the costs associated with distribution. 
C) are owned by a single wholesaler,but operate under separate management. 
D) share profits and losses according to a contractual arrangement.

Question 8

McDonald's,KFC,Baskin-Robbins,and AAMCO all make use of the __________ form of contractual distribution system.

Accepted Answer

A) wholesale-sponsored chain 
B) franchise 
C) retail cooperative 
D) horizontally administered 
A) wholesale-sponsored chain 
B) franchise 
C) retail cooperative 
D) horizontally administered

Question 9

A major advantage of direct marketing is that it is a very convenient way for consumers to shop.

Accepted Answer

A) True 
 B)False

Question 10

Freight forwarders are particularly useful to large firms who must ship very large quantities on short notice.

Accepted Answer

A) True 
 B)False

Question 11

Retailers who have stores at convenient locations are trying to add value by:

Accepted Answer

A) using a horizontal distribution strategy. 
B) using a broad resource allocation strategy. 
C) providing place utility. 
D) achieving market concentration. 
A) using a horizontal distribution strategy. 
B) using a broad resource allocation strategy. 
C) providing place utility. 
D) achieving market concentration.

Question 12

Hottaire Heating and Cooling offers customers who buy air conditioners and furnaces free delivery and low installation charges.The company also offers a free follow-up inspection of the new equipment one month after it is installed.These services are ways that Hottaire provides its customers with __________ utility.

Accepted Answer

A) possession 
B) time 
C) marginal 
D) situational 
A) possession 
B) time 
C) marginal 
D) situational

Question 13

There are three major types of warehouses: centralized,dispersed,and mode-specific.

Accepted Answer

A) True 
 B)False

Question 14

Marketing intermediaries add ________ utility to products by having them available when consumers want them.

Accepted Answer

A) time 
B) allocative 
C) response 
D) form 
A) time 
B) allocative 
C) response 
D) form

Question 15

Which of the following statements about marketing intermediaries is true?

Accepted Answer

A) All channels of distribution must contain at least one marketing intermediary. 
B) Marketing intermediaries and their functions can be eliminated. 
C) Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers. 
D) The costs added to products by marketing intermediaries usually exceed the value they add to products. 
A) All channels of distribution must contain at least one marketing intermediary. 
B) Marketing intermediaries and their functions can be eliminated. 
C) Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers. 
D) The costs added to products by marketing intermediaries usually exceed the value they add to products.

Question 16

____________ put many small shipments together to create a single large shipment that can be transported more cost-efficiently to the final destination.

Accepted Answer

A) Containerized shippers 
B) Freight consolidators 
C) Mixed merchandisers 
D) Freight forwarders 
A) Containerized shippers 
B) Freight consolidators 
C) Mixed merchandisers 
D) Freight forwarders

Question 17

___________ means selling goods and services to ultimate consumers over the Internet.

Accepted Answer

A) Electronic retailing 
B) B2B distribution 
C) E-selling 
D) Intercommerce 
A) Electronic retailing 
B) B2B distribution 
C) E-selling 
D) Intercommerce

Question 18

Rodney Halpern works in the marketing department of a major manufacturing firm.Much of his job involves managing the movement of materials,parts,and information from suppliers to his firm.He tries to coordinate these flows with his firm's factory processes and assists with the efficient movement of finished goods to final consumers.These activities suggest that Rodney's job responsibilities focus on:

Accepted Answer

A) merchant wholesaling. 
B) multilevel marketing. 
C) utility processing. 
D) supply chain management. 
A) merchant wholesaling. 
B) multilevel marketing. 
C) utility processing. 
D) supply chain management.

Question 19

In multilevel marketing,salespeople have little incentive to recruit new salespeople,because the new salespeople may compete against them and reduce their income.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements identifies a key advantage of direct marketing? Direct marketing:

Accepted Answer

A) enables sales people to close a non-refundable sale in the customer's home or place of work. 
B) allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries. 
C) is popular with consumers because it is so convenient to shop from home or work. 
D) creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage. 
A) enables sales people to close a non-refundable sale in the customer's home or place of work. 
B) allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries. 
C) is popular with consumers because it is so convenient to shop from home or work. 
D) creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage.

Exam 15: Distributing Products

A __________ is a marketing intermediary that sells to ultimate consumers.

Which of the following would be the best example of a broker?

The two basic types of warehouses are:

An effective channel of distribution does more than simply ensure that goods are transported efficiently from producer to buyer.

A problem with the corporate distribution system is that the manufacturer has very little control over the operations of the retailers and other marketing intermediaries in the system.

Although there have been some unethical firms involved in multilevel marketing,this form of retailing remains quite successful.

Which of the following statements about wholesaler-sponsored chains is most accurate? In a wholesaler-sponsored chain all stores:

McDonald's,KFC,Baskin-Robbins,and AAMCO all make use of the __________ form of contractual distribution system.

A major advantage of direct marketing is that it is a very convenient way for consumers to shop.

Freight forwarders are particularly useful to large firms who must ship very large quantities on short notice.

Retailers who have stores at convenient locations are trying to add value by:

There are three major types of warehouses: centralized,dispersed,and mode-specific.

Marketing intermediaries add ________ utility to products by having them available when consumers want them.

Which of the following statements about marketing intermediaries is true?

____________ put many small shipments together to create a single large shipment that can be transported more cost-efficiently to the final destination.

___________ means selling goods and services to ultimate consumers over the Internet.

In multilevel marketing,salespeople have little incentive to recruit new salespeople,because the new salespeople may compete against them and reduce their income.

Which of the following statements identifies a key advantage of direct marketing? Direct marketing:

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Union and Employeemanagement Issues

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money,financial Institutions,and the Federal Reserve

test Planning Table for Bonus Chapter A

Using Technology to Manage Information

Managing Risk

Managing Personal Finances

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