Exam 15: Distributing Products

__________ brings raw materials,packaging,other goods and services,and information from suppliers to producers.

Discount stores and department stores sell different brands of products that are usually priced about the same.

The need for Lite Bite to recall its almond chocolate bars suggests that it had to be very concerned with:

Because some of its key suppliers have been late with their shipments of materials and parts,Marnex Enterprises has had to shut down its manufacturing plant for several hours twice in the past week.These difficulties indicate that Marnex has done a poor job in managing its inbound logistics.

Trade compliance systems help marketers manage problems with the process of moving goods through customs.

Materials handling is that part of logistics that deals with moving goods within the warehouse,from the warehouse to the production floor,and to various work stations along the production process.

The costs added by marketing intermediaries usually outweigh the value they create.

Words 4 Hire is a nationwide chain of stores that offers such a huge selection of paperback and hardback books at such competitive prices that small local bookstores have a hard time competing with them.Words 4 Hire is best classified as a discount store.

In a corporate distribution system one firm owns all of the organizations in the distribution.

__________ is the term used to describe the use of outside firms to help move their goods through the supply chain.

A firm that makes wholesale sales cannot also legally make retail sales.

Warehouse clubs are usually smaller than supermarkets.

A retail sale is a sale to a consumer of products for his or her own use.

Limited-function wholesalers that mainly serve small businesses by selling them a limited assortment of goods are known as:

_____________ shipping is the term used when truck trailers are transported on rail flatcars.

In multilevel marketing,salespeople have an incentive to:

E-Gadgets is a chain of electronics stores that specializes in devices and gadgets incorporating cutting-edge technologies.The company has more than 170 stores located in large cities throughout the Southeast and Midwest.E-Gadgets has chosen the locations of its stores so that most customers living in upper middle class and wealthy neighborhoods can get to an E-Gadgets store in less than 15 minutes.E-Gadgets is providing its customers with:

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

Companies who send salespeople to customers' homes or places of work are making use of __________ selling.

Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as: