Exam 15: Distributing Products

TasteBest Spice Company was unable to get retailers to agree to a contractual arrangement to cooperate in the distribution process,so it took over all of the marketing functions for its products at grocery stores.The grocers like this arrangement because TasteBest provides outstanding marketing support for its products.TasteBest is using an)_________ system to distribute its products.

In _____________,salespeople are independent contractors who not only sell the product,but also recruit additional salespeople.

Organizations that assist in moving goods and services from producers to business and consumer users are called supply-side transition specialists.

A sales agent is an agent who represents the interests of the consumer in a particular territory when negotiating terms of purchases made directly from a producer.

Because supply chains are so complex,firms have found it difficult to outsource supply chain management.

_____________ shipping uses several different modes of transportation to complete a single long-distance movement of freight.

Services that specialize in intermodal shipping are known as intermodal marketing companies.

Retail distribution strategies can take three different forms.Identify the three forms and give examples of products that would be marketed using each strategy.

Rack jobbers sell goods on consignment,splitting the profits from their sales with a retailer.

Drop shippers are wholesalers that stock heavy or bulky items and transport them to retail stores.

Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide:

Form utility has become the most important utility provided by retailers.

Corporate distribution systems consist of several independently owned intermediaries,all of them organized as multinational corporations.

___________ would probably be distributed using an intensive strategy.

In an administered distribution system,retail stores manage all of the marketing functions at the retail level.

Most marketing intermediaries have survived in the past because consumers were unaware of how much these companies add to the cost of distributing goods.