Exam 15: Distributing Products

Merrill helps growers of fresh fruits and vegetables negotiate sales to food processing companies.However,once he has helped negotiate the transaction,he does not maintain a long-term relationship with the growers.Merrill is an example of a sales agent in this market.

In today's competitive market environment,traditional retailers will need to put more emphasis on providing form and place utility,and less emphasis on service utility.

__________ utility is usually provided by producers rather than marketers.

The entire collection of organizations that move goods and services from the source of raw materials to the final consumer is referred to as the supply chain.

Which of the following activities would be most closely associated with inbound logistics?

Producers normally provide form utility,but retailers sometimes also provide this type of utility.

Once the final customer has taken title to a good,marketing intermediaries no longer are involved in providing utility to the customer.

The highest-cost transportation method is:

Seasonal goods are kept in storage warehouses.

Marketing costs make up less than 25 percent of the total cost of the goods consumers buy.

Mall owners like to have __________ located along the walkways of their malls,because they create a marketplace type of atmosphere.

__________ warehouses are used to gather and redistribute products.

Because of delivery issues and problems with communication,Internet sales declined to $150 billion in 2008 and are expected to keep falling.

Agents and brokers and wholesalers are types of marketing intermediaries.

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Vending machines are most often used to sell:

The characteristic that all forms of direct marketing have in common is that they:

The use of multiple modes of transportation to complete a single long-distance movement of freight is known as multi-carrier shipping.

For a supply chain to be efficient,all of the activities must be performed by organizations that are owned by the manufacturer.