Question 1

Most often,the task of building and maintaining the corporate brand is the responsibility of the ______.

Accepted Answer

A) Chief Marketing Officer 
B) investor relations professional 
C) corporate communications team 
D) Chief Executive Officer 
A) Chief Marketing Officer 
B) investor relations professional 
C) corporate communications team 
D) Chief Executive Officer C

Question 2

List five actions that a strong and effective corporate communications team must be able to carry out in today's global economy.

Accepted Answer

Student answers may vary but should identify the following activities: Identify and engage key stakeholders,secure impactful media coverage,develop thought leadership opportunities to promote executive visibility,promote the corporate brand and enhance reputation by creating and leveraging corporate social responsibility initiatives,and manage issues and crisis situations as need.

Question 3

How does the concept of disclosure apply to media relations?

Accepted Answer

A) A business can sequence the release of news. 
B) Online media outlets have faster access to information. 
C) Everyone must get the same information simultaneously. 
D) A business can choose which media outlet to give information. 
A) A business can sequence the release of news. 
B) Online media outlets have faster access to information. 
C) Everyone must get the same information simultaneously. 
D) A business can choose which media outlet to give information. C

Question 4

______ is when a company sells stock for the first time to the public.

Accepted Answer

Initial pu

Question 5

What did Starbucks state as the reason they quit writing "Race Together" on the cups after one week?

Accepted Answer

A) The CEO decided that a retail setting was not the place to engage in social issues. 
B) The feedback from social media was simply too critical and sales were declining. 
C) The initiative lasted for its intended run date and was simply a jumping off point in the conversation. 
D) The CEO and Vice President of Corporate Communications felt threatened so the initiative was stopped. 
A) The CEO decided that a retail setting was not the place to engage in social issues. 
B) The feedback from social media was simply too critical and sales were declining. 
C) The initiative lasted for its intended run date and was simply a jumping off point in the conversation. 
D) The CEO and Vice President of Corporate Communications felt threatened so the initiative was stopped.

Question 6

Large companies have very different communications goals than small companies.

Accepted Answer

A) True 
 B)False

Question 7

Best Shoes,Inc.stocks are trading at $10 per share.Currently,the company has a very ineffective investor relations and financial communications strategy.What would be the expected trading price if Best Shoes,Inc.develops and implements an effective investor relations and financial communications strategy?

Accepted Answer

A) $3 
B) $7 
C) $13 
D) $15 
A) $3 
B) $7 
C) $13 
D) $15

Question 8

Caroline recently read a report that showed an increase in the sense of disenfranchisement between the public and businesses,which is impacting markets and elections worldwide.Which report did Caroline likely read?

Accepted Answer

A) annual report 
B) Edelman Trust Barometer 
C) shareholder letter 
D) report on sustainable and responsible investing trends 
A) annual report 
B) Edelman Trust Barometer 
C) shareholder letter 
D) report on sustainable and responsible investing trends

Question 9

Socially Responsible Investors require any companies they support to have long-term competitive financial returns in addition to a positive societal impact.

Accepted Answer

A) True 
 B)False

Question 10

Which generation of employees is most likely to expect their employer to provide ways for them to find purpose at work?

Accepted Answer

A) Baby Boomers 
B) Gen X 
C) Gen Z 
D) Millennials 
A) Baby Boomers 
B) Gen X 
C) Gen Z 
D) Millennials

Question 11

According to James Grunig,what type of communication is most beneficial for effective communications?

Accepted Answer

A) two-way symmetrical 
B) one-way symmetrical 
C) symbolic-interpretive 
D) two-way asymmetrical 
A) two-way symmetrical 
B) one-way symmetrical 
C) symbolic-interpretive 
D) two-way asymmetrical

Question 12

AFLAC,a health insurance company,demonstrated a good example of how to implement a corporate campaign with a strong ______ component during the implementation of the Affordable Care Act in 2010.

Accepted Answer

A) investor relations 
B) social responsibility 
C) media relations 
D) employee volunteer 
A) investor relations 
B) social responsibility 
C) media relations 
D) employee volunteer

Question 13

The Edelman Trust Barometer show an increase in the expectation that the business community will drive change and improvement in the quality of life for citizens.

Accepted Answer

A) True 
 B)False

Question 14

What are two reasons organizational branding is more critical than ever before?

Accepted Answer

A) increase in consumers work hours and increase on consumer debt 
B) increased interest in health and fitness and increased access to media 
C) increase in consumer spending and increase in social media use 
D) increase in global competition and pervasiveness of online commerce 
A) increase in consumers work hours and increase on consumer debt 
B) increased interest in health and fitness and increased access to media 
C) increase in consumer spending and increase in social media use 
D) increase in global competition and pervasiveness of online commerce

Question 15

Which of the following is an advantage of using social media for public relations?

Accepted Answer

A) can provide effective one-way communication with consumers 
B) can rely on positive reviews by citizen journalists 
C) can ensure the corporate message only gets to a targeted audience 
D) can speak directly to a targeted audience without alterations by a media gatekeeper 
A) can provide effective one-way communication with consumers 
B) can rely on positive reviews by citizen journalists 
C) can ensure the corporate message only gets to a targeted audience 
D) can speak directly to a targeted audience without alterations by a media gatekeeper

Question 16

A planned,managed effort that seeks to motivate employees to effectively volunteer under the leadership of the employer is ______.

Accepted Answer

A) Earned Value Professionals 
B) Points of Light 
C) Corporate Service Engagements 
D) Employee Volunteer Programs 
A) Earned Value Professionals 
B) Points of Light 
C) Corporate Service Engagements 
D) Employee Volunteer Programs

Question 17

Managing media relations and defending your company's reputation is easier with social media,because communications professionals have more control over the public message.

Accepted Answer

A) True 
 B)False

Question 18

Who are the people in a company who are responsible for the ongoing interactions with the financial community?

Accepted Answer

Investor r

Question 19

Discuss the importance of internal or employee communications as part of corporate communications.How do energized and informed employees enhance the success of a company?

Accepted Answer

As employees interact with customers,the

Question 20

The practice of corporate branding is an outgrowth of ______ as a key function of corporate communicators.

Accepted Answer

A) two-way communication 
B) reputation management 
C) public disclosure 
D) social responsibility 
A) two-way communication 
B) reputation management 
C) public disclosure 
D) social responsibility

Most often,the task of building and maintaining the corporate brand is the responsibility of the ______.

List five actions that a strong and effective corporate communications team must be able to carry out in today's global economy.

How does the concept of disclosure apply to media relations?

______ is when a company sells stock for the first time to the public.

What did Starbucks state as the reason they quit writing "Race Together" on the cups after one week?

Large companies have very different communications goals than small companies.

Caroline recently read a report that showed an increase in the sense of disenfranchisement between the public and businesses,which is impacting markets and elections worldwide.Which report did Caroline likely read?

Socially Responsible Investors require any companies they support to have long-term competitive financial returns in addition to a positive societal impact.

Which generation of employees is most likely to expect their employer to provide ways for them to find purpose at work?

According to James Grunig,what type of communication is most beneficial for effective communications?

AFLAC,a health insurance company,demonstrated a good example of how to implement a corporate campaign with a strong ______ component during the implementation of the Affordable Care Act in 2010.

The Edelman Trust Barometer show an increase in the expectation that the business community will drive change and improvement in the quality of life for citizens.

What are two reasons organizational branding is more critical than ever before?

Which of the following is an advantage of using social media for public relations?

A planned,managed effort that seeks to motivate employees to effectively volunteer under the leadership of the employer is ______.

Managing media relations and defending your company's reputation is easier with social media,because communications professionals have more control over the public message.

Who are the people in a company who are responsible for the ongoing interactions with the financial community?

Discuss the importance of internal or employee communications as part of corporate communications.How do energized and informed employees enhance the success of a company?

The practice of corporate branding is an outgrowth of ______ as a key function of corporate communicators.

What Is Public Relations

The History of Modern Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Implement Your Strategic PR- CSR Plan

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters

Exam 11: Corporate Communication and Reputation Management

Most often,the task of building and maintaining the corporate brand is the responsibility of the ______.

List five actions that a strong and effective corporate communications team must be able to carry out in today's global economy.

How does the concept of disclosure apply to media relations?

______ is when a company sells stock for the first time to the public.

What did Starbucks state as the reason they quit writing "Race Together" on the cups after one week?

Large companies have very different communications goals than small companies.

Caroline recently read a report that showed an increase in the sense of disenfranchisement between the public and businesses,which is impacting markets and elections worldwide.Which report did Caroline likely read?

Socially Responsible Investors require any companies they support to have long-term competitive financial returns in addition to a positive societal impact.

Which generation of employees is most likely to expect their employer to provide ways for them to find purpose at work?

According to James Grunig,what type of communication is most beneficial for effective communications?

AFLAC,a health insurance company,demonstrated a good example of how to implement a corporate campaign with a strong ______ component during the implementation of the Affordable Care Act in 2010.

The Edelman Trust Barometer show an increase in the expectation that the business community will drive change and improvement in the quality of life for citizens.

What are two reasons organizational branding is more critical than ever before?

Which of the following is an advantage of using social media for public relations?

A planned,managed effort that seeks to motivate employees to effectively volunteer under the leadership of the employer is ______.

Managing media relations and defending your company's reputation is easier with social media,because communications professionals have more control over the public message.

Who are the people in a company who are responsible for the ongoing interactions with the financial community?

Discuss the importance of internal or employee communications as part of corporate communications.How do energized and informed employees enhance the success of a company?

The practice of corporate branding is an outgrowth of ______ as a key function of corporate communicators.

What Is Public Relations

The History of Modern Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Implement Your Strategic PR- CSR Plan

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters