Exam 5: Implement Your Strategic PR- CSR Plan

When an organization successfully implements a CSR campaign in an emerging market that fosters a supportive business climate leading to a reduction in unemployment,what is one of the key results for the emerging market?

Which statement best describes the overall purpose of the situation analysis in strategic PR?

Data from upfront primary and secondary research served as a benchmark to measure awareness after campaign completion in which case study?

What element of the plan is the "how" not the "what" of programming?

Why do most scholars and practitioners believe it is best to have only two or three objectives in a strategic PR plan?

A key message describes what you want your target audience to understand and agree with after the program has been implemented.

An objective of the Johnson & Johnson plan is: "Engaging and educating healthcare professionals about sustainability best practices." What is an example of an appropriate tactic to implement in support of this objective?

Every plan should have a built-in assessment or evaluation phase at the beginning of implementation.

Nonprofit organizations benefit from workplace giving to the tune of $4 billion each year,according to America's Charities.How does this charitable giving financially benefit the companies doing the giving?

What are three of the reasons the "Food Lion Feeds" program was successful?

What was the primary objective of the "Food Lion Feeds" project?

While you are developing programming strategy for a campaign designed to encourage kids to be more physically active,a manager requests that you hire a local pro basketball player as a celebrity spokesperson.What should you do?

Situation analysis,objectives,target audience,key message,and strategy are all part of the ______.

The Johnson & Johnson campaign on sustainability issues in healthcare had two clear motivational objectives.

In addition to serving as a tracking tool,what other purpose does a timetable serve?

The AADP wanted to reach three specific groups through its "Monster-Free Mouths Movement" campaign.This is an example of which fundamental rule of effective PR?

What is a clear statement of how you will achieve the objectives of your plan and what will guide your tactics?

When the Carnival Corporation was rocked by the Costa Concordia sinking and problems with its ability to care for sick passengers on another ship,in what way did the company respond?

What tool do you use to explain why the plan is needed and how it reflects the current situation facing the company?

With what activity does the strategic planning process begin and end?