Exam 6: Pr Writing: Persuasive and Audience-Focused

When writers assume others understand the words they use,share the same skills they possess,and know the obscure facts that they perceive as common knowledge,what bias is occurring?

When distributing a news release via email,where should you put the content of a short release?

Which of the following items should you use for the beginning and ending of a news release?

According to the media database company Cision,its 2017 State of the Media Report confirms that journalists rank fact sheets as one of their most valuable resources.

Who developed an early communications model that is a representation of the 5Ws?

The communication model developed by Shannon and Weaver included the concept of noise.What is noise and why is it of great concern to PR practitioners?

A fact sheet must be labeled "Fact Sheet" at the top and include a headline and dateline.

When writing a news feature or Op-Ed,what tactic increases the likelihood that your article will be used?

Describe an effective strategy for writing a pitch letter.

Due to the decrease in the size of news organizations' staffs,journalists must multitask now more than ever to provide content for both the online and print editions.What item in the PR writer's toolkit can help journalists meet their needs?

With an ever-increasing number of people getting their news online and via social networks,why does this diverse and fluid field of media consumption represent challenges and opportunities as well as dangers for the public relations profession?

The starting point of Schramm's 1954 Model of Communication is: "Message encoded by the transmitter."

For maximum results,what should a written pitch accomplish?

The news release is the only appropriate tactic for communicating with radio,television,and newspapers.

What is the AP standard for the use of apostrophes with numbers and individual letters?

Within digital news releases you can include relevant URL links to provide further information.

Who produced a multimedia news release to announce the PSA ad campaign produced for First Lady Michelle Obama's "Let's Move" initiative to combat childhood obesity?

As part of Sahlman Seafood's CSR initiatives at their Nicaraguan operations,what communications tool does it use to promote volunteerism and involvement among their Nicaraguan employees?

What do the verbs inform and influence have in common?

In their communication with target audiences,PR practitioners should be strategic and respect ______,societal,and professional norms.