Question 1

Which of the following ideas is credited to Dan Edelman?

Accepted Answer

A) integrating a marketing message through all media communications 
B) offering free public relations services to reputable charities and causes 
C) establishing a strong social media presence by paying bloggers to mention products 
D) sending company spokespeople on national media tours to promote new products 
A) integrating a marketing message through all media communications 
B) offering free public relations services to reputable charities and causes 
C) establishing a strong social media presence by paying bloggers to mention products 
D) sending company spokespeople on national media tours to promote new products D

Question 2

Impressions are based on the ______.

Accepted Answer

A) viewership ratings of a media outlet 
B) potential costs of airtime or media space 
C) number of clicks per second on a website 
D) profitability of a media investment 
A) viewership ratings of a media outlet 
B) potential costs of airtime or media space 
C) number of clicks per second on a website 
D) profitability of a media investment A

Question 3

At the Wilson Agency,PR,advertising,product development,and research specialists coordinate their efforts to ensure that messages to the target audience are clear and consistent across all media platforms.The Wilson Agency is using which of the following?

Accepted Answer

A) integrated marketing communications 
B) proactive public relations 
C) comprehensive media relations 
D) controlled communications channels 
A) integrated marketing communications 
B) proactive public relations 
C) comprehensive media relations 
D) controlled communications channels A

Question 4

Edward L.Bernays pioneered the use of behavioral psychology in PR campaigns intended to shape public opinion.

Accepted Answer

A) True 
 B)False

Question 5

A press agent in the mid-1800s would most likely use which of the following tactics?

Accepted Answer

A) reach out to company stakeholders 
B) write opinion pieces for local newspapers 
C) exaggerate the benefits of a product 
D) tailor product messages to target audiences 
A) reach out to company stakeholders 
B) write opinion pieces for local newspapers 
C) exaggerate the benefits of a product 
D) tailor product messages to target audiences

Question 6

How have digital and social media primarily altered PR?

Accepted Answer

A) improving communication efficiency 
B) ensuring communication accuracy 
C) quantifying PR return on investment 
D) increasing impression rates 
A) improving communication efficiency 
B) ensuring communication accuracy 
C) quantifying PR return on investment 
D) increasing impression rates

Question 7

What was P.T.Barnum's primary goal when seeking publicity for exhibits like the Feejee Mermaid?

Accepted Answer

A) proving the validity of his artifacts 
B) educating the public about science 
C) generating awareness of his museum 
D) establishing himself as a showman 
A) proving the validity of his artifacts 
B) educating the public about science 
C) generating awareness of his museum 
D) establishing himself as a showman

Question 8

Sam Adams was known as the "father of press agentry" because he ______.

Accepted Answer

A) urged the nomination of George Washington 
B) supported enactment of the U.S.Constitution 
C) published numerous political pamphlets 
D) used events to encourage dissent from British rules 
A) urged the nomination of George Washington 
B) supported enactment of the U.S.Constitution 
C) published numerous political pamphlets 
D) used events to encourage dissent from British rules

Question 9

Who founded the first black-owned PR firm in the United States?

Accepted Answer

A) Joseph V.Baker 
B) John W.Hill 
C) Moss Kendrix 
D) Inez Kaiser 
A) Joseph V.Baker 
B) John W.Hill 
C) Moss Kendrix 
D) Inez Kaiser

Question 10

During which era did Americans demand that corporations demonstrate ethics and citizenship?

Accepted Answer

A) 1980s to 1990s 
B) 1960s to 1970s 
C) 1940s to 1950s 
D) 1910s to 1930s 
A) 1980s to 1990s 
B) 1960s to 1970s 
C) 1940s to 1950s 
D) 1910s to 1930s

Question 11

Arthur W.Page was a pioneer in which of the following areas?

Accepted Answer

A) corporate social responsibility 
B) integrated marketing communications 
C) public relations research 
D) corporate public relations 
A) corporate social responsibility 
B) integrated marketing communications 
C) public relations research 
D) corporate public relations

Question 12

Which of the following contributed to the rise of press agentry in the 1800s?

Accepted Answer

A) growth of the newspaper industry 
B) support for American independence 
C) exploration of western territories 
D) increase in European immigrants 
A) growth of the newspaper industry 
B) support for American independence 
C) exploration of western territories 
D) increase in European immigrants

Question 13

By engaging in CSR,firms are able to ______.

Accepted Answer

A) coordinate their messages 
B) enhance their reputations 
C) globalize more rapidly 
D) integrate social media 
A) coordinate their messages 
B) enhance their reputations 
C) globalize more rapidly 
D) integrate social media

Question 14

Explain how corporate social responsibility has evolved from the 1980s to present day.What factors have contributed to these changes? Illustrate your response with an example of a firm that engages in CSR.

Accepted Answer

In the 1980s and 1990s,many issues rose

Question 15

Compare and contrast how businesses and nonprofit organizations use PR.How does each type of organization benefit from effective PR?

Accepted Answer

For the business community,media relatio

Question 16

How did firms like Kodak and Ford demonstrate corporate social responsibility prior to the 1930s?

Accepted Answer

A) reducing manufacturing pollutants 
B) establishing business best practices 
C) monitoring product and worker safety 
D) offering bonuses and benefits to employees 
A) reducing manufacturing pollutants 
B) establishing business best practices 
C) monitoring product and worker safety 
D) offering bonuses and benefits to employees

Question 17

When determining the effectiveness of public relations campaigns,return on investment is a more quantifiable and defensible measurement than the Advertising Value Equivalency tool.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is considered the starting point of CSR?

Accepted Answer

A) expansion of environmentalism in the 1960s 
B) impact of the Industrial Revolution in the 1800s 
C) concerns about business ethics in the 1930s 
D) demands for higher wages in the early 1900s 
A) expansion of environmentalism in the 1960s 
B) impact of the Industrial Revolution in the 1800s 
C) concerns about business ethics in the 1930s 
D) demands for higher wages in the early 1900s

Question 19

What is a commonality between Harold Burson,Dan Edelman,and John Hill?

Accepted Answer

A) starting their careers as journalists 
B) working as corporate salespeople 
C) serving as White House press secretaries 
D) founding political consulting firms 
A) starting their careers as journalists 
B) working as corporate salespeople 
C) serving as White House press secretaries 
D) founding political consulting firms

Question 20

Which factor contributed to the growth of CSR in the 1960s and 1970s?

Accepted Answer

A) investigations into corporate ethics scandals 
B) enactment of federal employment laws 
C) concerns about rapid globalization 
D) decline of philanthropic organizations 
A) investigations into corporate ethics scandals 
B) enactment of federal employment laws 
C) concerns about rapid globalization 
D) decline of philanthropic organizations

Which of the following ideas is credited to Dan Edelman?

Impressions are based on the ______.

At the Wilson Agency,PR,advertising,product development,and research specialists coordinate their efforts to ensure that messages to the target audience are clear and consistent across all media platforms.The Wilson Agency is using which of the following?

Edward L.Bernays pioneered the use of behavioral psychology in PR campaigns intended to shape public opinion.

A press agent in the mid-1800s would most likely use which of the following tactics?

How have digital and social media primarily altered PR?

What was P.T.Barnum's primary goal when seeking publicity for exhibits like the Feejee Mermaid?

Sam Adams was known as the "father of press agentry" because he ______.

Who founded the first black-owned PR firm in the United States?

During which era did Americans demand that corporations demonstrate ethics and citizenship?

Arthur W.Page was a pioneer in which of the following areas?

Which of the following contributed to the rise of press agentry in the 1800s?

By engaging in CSR,firms are able to ______.

Explain how corporate social responsibility has evolved from the 1980s to present day.What factors have contributed to these changes? Illustrate your response with an example of a firm that engages in CSR.

Compare and contrast how businesses and nonprofit organizations use PR.How does each type of organization benefit from effective PR?

How did firms like Kodak and Ford demonstrate corporate social responsibility prior to the 1930s?

When determining the effectiveness of public relations campaigns,return on investment is a more quantifiable and defensible measurement than the Advertising Value Equivalency tool.

Which of the following is considered the starting point of CSR?

What is a commonality between Harold Burson,Dan Edelman,and John Hill?

Which factor contributed to the growth of CSR in the 1960s and 1970s?

What Is Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Implement Your Strategic PR- CSR Plan

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters

Exam 2: The History of Modern Public Relations

Which of the following ideas is credited to Dan Edelman?

Impressions are based on the ______.

At the Wilson Agency,PR,advertising,product development,and research specialists coordinate their efforts to ensure that messages to the target audience are clear and consistent across all media platforms.The Wilson Agency is using which of the following?

Edward L.Bernays pioneered the use of behavioral psychology in PR campaigns intended to shape public opinion.

A press agent in the mid-1800s would most likely use which of the following tactics?

How have digital and social media primarily altered PR?

What was P.T.Barnum's primary goal when seeking publicity for exhibits like the Feejee Mermaid?

Sam Adams was known as the "father of press agentry" because he ______.

Who founded the first black-owned PR firm in the United States?

During which era did Americans demand that corporations demonstrate ethics and citizenship?

Arthur W.Page was a pioneer in which of the following areas?

Which of the following contributed to the rise of press agentry in the 1800s?

By engaging in CSR,firms are able to ______.

Explain how corporate social responsibility has evolved from the 1980s to present day.What factors have contributed to these changes? Illustrate your response with an example of a firm that engages in CSR.

Compare and contrast how businesses and nonprofit organizations use PR.How does each type of organization benefit from effective PR?

How did firms like Kodak and Ford demonstrate corporate social responsibility prior to the 1930s?

When determining the effectiveness of public relations campaigns,return on investment is a more quantifiable and defensible measurement than the Advertising Value Equivalency tool.

Which of the following is considered the starting point of CSR?

What is a commonality between Harold Burson,Dan Edelman,and John Hill?

Which factor contributed to the growth of CSR in the 1960s and 1970s?

What Is Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Implement Your Strategic PR- CSR Plan

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters