Exam 12: Issues Management and Crisis Communication

The PR team at SRA Enterprises wants to develop a crisis communications plan.The team has scheduled a meeting with a representative group of SRA employees including security personnel,sales representatives,HR managers,IT specialists,and senior managers.What should occur at this initial meeting?

Research suggests which of the following about product crises?

In the precrisis stage of Coombs' crisis communication model,organizations try to eliminate or reduce the risk of a crisis by forming crisis response teams and monitoring social media.

Which digital factor is determined by measuring the number of media mentions or social media posts?

Which of the following is driven by the threat of a lawsuit?

Stanton Farms,a California-based company,grows strawberries and blackberries year round and delivers them to grocery stores across the country.A blizzard on the East Coast delays shipments to stores in New York and Massachusetts leading to a berry shortage.Which term describes this situation?

Mike Paul,the Reputation Doctor,recommends which of the following tools for success in crisis communications?

Benoit's theory is used for which purpose?

In the issue life cycle,when does the triggering event occur?

Which of the following would most likely lead to a litigation crisis?

Define issues management.

Which term describes the process of issues management?

How does a firm engage in issues management? What is the benefit of issues management?

According to the text,Wells Fargo focused on which of the following in the dormant stage of the issue life cycle?

Effective issues management relies significantly on which of the following?

Which of the following actions by a communications team is most useful during a crisis?

Which term refers to a situation that threatens a company and its stakeholders,seriously impacts performance,and generates negative outcomes?

Which term is used by Coombs to reference a sudden,large-scale event that seriously disrupts routines of systems and poses a danger to values and social goals?

Based on Benoit's theory,a firm that uses puffery to build its image is attempting to do which of the following?

A company can prevent an issue from harming company's reputation by addressing the problem during which stage of the issue life cycle?