Exam 8: Social Media and Emerging Technologies

The concept of network diffusion helps explain why short messages travel quickly in social media.

Social media's rapid adoption can be explained by ______.

In public relations,personal interaction,welcoming language,trustworthiness,and expertise are part of building ______.

Which of these statements best completes the following sentence? Understanding a client's target publics and where they interact most on social media will help a PR practitioner ______.

Social media has made media relations a 24-hour-a-day job requiring ______ for all internet content.

PR leaders know that reaching journalists is critical to successful media relations and that the best social platform to connect with them is ______.

Why does Boston College's Center for Corporate Citizenship recommend employees engage in the corporate social media content during a crisis?

Because blogs can be time consuming,it's important any public relations strategy ensures ______.

Social network theory examines the concepts of network size,______,diffusion,complexity and social distance as related to interrelationships.

These two attributes should both be reinforced in all social media communications,especially during a crisis.

Sarah is majoring in communications with a focus on corporate public relations.She hopes the excellent growth in ______ as a specialty at PR agencies worldwide might also indicate strong career opportunities.

Briefly demonstrate how social media differs from traditional media.

PR professionals can take advantage of today's metric tools and make ______ adjustments to quickly increase visitor interaction.

Because output is not the same as outcome,it is important to ______ social media activities.

The social media platform that best illustrates the concepts of network size and quality is ______.

A serious challenge for social media management is ______,which could quickly affect the beliefs of target consumers.

Which one of these platforms does not offer live video streaming for its users?

Compare and contrast Periscope and Facebook Live.

Data analytics can help PR professionals measure the effectiveness of social media activities.What is another way to gauge effectiveness?

Regardless of the client,any solid communication strategy will require developing ______ for specific social media platforms.