Question 1

A PR professional employed by the U.S.Department of Agriculture would most likely engage in which type of work?

Accepted Answer

A) lobbying for new legislation 
B) advocating for funding increases 
C) creating engaging website content 
D) providing information to the public 
A) lobbying for new legislation 
B) advocating for funding increases 
C) creating engaging website content 
D) providing information to the public D

Question 2

Which terms describe how publicists are depicted in movies and on television?

Accepted Answer

A) reputable and determined 
B) powerful and unethical 
C) charming and honest 
D) diligent and principled 
A) reputable and determined 
B) powerful and unethical 
C) charming and honest 
D) diligent and principled B

Question 3

In the strategic advisor role,a PR professional needs to understand business trends,marketplace developments,and effective PR tactics.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following describes public relations?

Accepted Answer

A) the use of various communication methods to create media interest 
B) the use of paid media to communicate the benefits of a product or service 
C) an in-person transactional exercise for the purpose of selling a product or service 
D) an information exchange between at least two people for the purpose of sharing information 
A) the use of various communication methods to create media interest 
B) the use of paid media to communicate the benefits of a product or service 
C) an in-person transactional exercise for the purpose of selling a product or service 
D) an information exchange between at least two people for the purpose of sharing information

Question 5

In recent years,which of the following has caused firms to shift from advertising to PR?

Accepted Answer

A) print ads becoming more costly than TV ads 
B) inability to validate product research 
C) fewer people using social media 
D) TV viewers being able to skip ads 
A) print ads becoming more costly than TV ads 
B) inability to validate product research 
C) fewer people using social media 
D) TV viewers being able to skip ads

Question 6

Which of the following is a leading factor in the growth of the PR industry?

Accepted Answer

A) growth of social media 
B) demands of consumers 
C) decline of print media 
D) increase in global brands 
A) growth of social media 
B) demands of consumers 
C) decline of print media 
D) increase in global brands

Question 7

Advertising relies on earned media,while public relations relies on paid media.

Accepted Answer

A) True 
 B)False

Question 8

According to the Bureau of Labor Statistics,between 2014 and 2024,jobs in the PR field are expected to ______.

Accepted Answer

A) double in number each year 
B) remain stable each year 
C) decrease at 6% per year 
D) increase at 6% per year 
A) double in number each year 
B) remain stable each year 
C) decrease at 6% per year 
D) increase at 6% per year

Question 9

On many TV shows,publicists are portrayed as manipulative and unethical,which requires PR professionals to counter this stereotype by educating clients about the value of PR.

Accepted Answer

A) True 
 B)False

Question 10

Which statement about CSR is true?

Accepted Answer

A) CSR begins with environmental needs. 
B) CSR is a voluntary action taken by firms. 
C) Stakeholders determine CSR approaches. 
D) Federal laws require firms to engage in CSR. 
A) CSR begins with environmental needs. 
B) CSR is a voluntary action taken by firms. 
C) Stakeholders determine CSR approaches. 
D) Federal laws require firms to engage in CSR.

Question 11

What tasks are involved in the employee communications area of PR?

Accepted Answer

Employee communications can concern rout

Question 12

The Public Relations Society of America defines public relations as "a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

Accepted Answer

A) True 
 B)False

Question 13

According to research,which of the following is a result of successful CSR activities?

Accepted Answer

A) increasing a company's short-term profits 
B) lowering a company's variable costs 
C) changing a company's culture 
D) enhancing a company's reputation 
A) increasing a company's short-term profits 
B) lowering a company's variable costs 
C) changing a company's culture 
D) enhancing a company's reputation

Question 14

Which of the following social media skills is expected of corporate PR professionals?

Accepted Answer

A) monitoring the company's intranet for customer concerns and issues 
B) collaborating with other departments through the company's Facebook page 
C) knowing how to use and monitor Twitter and Instagram for personal outreach 
D) developing online content to drive sales and build the company's reputation 
A) monitoring the company's intranet for customer concerns and issues 
B) collaborating with other departments through the company's Facebook page 
C) knowing how to use and monitor Twitter and Instagram for personal outreach 
D) developing online content to drive sales and build the company's reputation

Question 15

Monica works for an athletic footwear company as a PR professional.Last month,she organized and attended events across the country to introduce the firm's newest running shoes.This week she is focused on posting content about the new shoes on Instagram and Facebook.Based on this information,which job role has kept Monica busy?

Accepted Answer

A) crisis manager 
B) strategic advisor 
C) persuasive writer 
D) marketing communications expert 
A) crisis manager 
B) strategic advisor 
C) persuasive writer 
D) marketing communications expert

Question 16

Which of the following statements about working as a corporate PR professional is correct?

Accepted Answer

A) Job stability is highly susceptible to economic downturns. 
B) PR departments tend to be large and competitive. 
C) Compensation and benefits are typically low. 
D) PR usually reports to the marketing department. 
A) Job stability is highly susceptible to economic downturns. 
B) PR departments tend to be large and competitive. 
C) Compensation and benefits are typically low. 
D) PR usually reports to the marketing department.

Question 17

Why is global spending on PR difficult to track?

Accepted Answer

A) Advertising and marketing are sometimes categorized as PR. 
B) PR documentation outside the U.S.is too confidential to report. 
C) The Holmes Report only measures U.S.PR spending. 
D) Most global firms use advertising instead of PR. 
A) Advertising and marketing are sometimes categorized as PR. 
B) PR documentation outside the U.S.is too confidential to report. 
C) The Holmes Report only measures U.S.PR spending. 
D) Most global firms use advertising instead of PR.

Question 18

Executives at Hawkins Enterprises want to incorporate CSR into the firm's long-term strategies.Which of the following questions is essential for the executives to ask at this stage?

Accepted Answer

A) How do Hawkins' business activities affect stakeholders and the environment? 
B) Is Hawkins in compliance with state and federal laws that mandate CSR? 
C) How will Hawkins' CSR efforts compare to industry and global standards? 
D) Will Hawkins' suppliers and employees be able to incorporate CSR practices? 
A) How do Hawkins' business activities affect stakeholders and the environment? 
B) Is Hawkins in compliance with state and federal laws that mandate CSR? 
C) How will Hawkins' CSR efforts compare to industry and global standards? 
D) Will Hawkins' suppliers and employees be able to incorporate CSR practices?

Question 19

Unlike PR,advertising has which of the following disadvantages?

Accepted Answer

A) The lack of research decreases credibility. 
B) Gatekeepers charge high fees. 
C) Audience attention is not guaranteed. 
D) Production costs are unpredictable. 
A) The lack of research decreases credibility. 
B) Gatekeepers charge high fees. 
C) Audience attention is not guaranteed. 
D) Production costs are unpredictable.

Question 20

Assume you have recently graduated from college and have three different job opportunities in the PR field.The first offer is from a large PR agency,the second is from a private corporation,and the third is from a non-profit organization.Briefly describe the advantages and / or disadvantages of each position.Which one would you take? Why?

Accepted Answer

The benefit of joining an agency is that

A PR professional employed by the U.S.Department of Agriculture would most likely engage in which type of work?

Which terms describe how publicists are depicted in movies and on television?

In the strategic advisor role,a PR professional needs to understand business trends,marketplace developments,and effective PR tactics.

Which of the following describes public relations?

In recent years,which of the following has caused firms to shift from advertising to PR?

Which of the following is a leading factor in the growth of the PR industry?

Advertising relies on earned media,while public relations relies on paid media.

According to the Bureau of Labor Statistics,between 2014 and 2024,jobs in the PR field are expected to ______.

On many TV shows,publicists are portrayed as manipulative and unethical,which requires PR professionals to counter this stereotype by educating clients about the value of PR.

Which statement about CSR is true?

What tasks are involved in the employee communications area of PR?

The Public Relations Society of America defines public relations as "a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

According to research,which of the following is a result of successful CSR activities?

Which of the following social media skills is expected of corporate PR professionals?

Which of the following statements about working as a corporate PR professional is correct?

Why is global spending on PR difficult to track?

Executives at Hawkins Enterprises want to incorporate CSR into the firm's long-term strategies.Which of the following questions is essential for the executives to ask at this stage?

Unlike PR,advertising has which of the following disadvantages?

The History of Modern Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Implement Your Strategic PR- CSR Plan

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters

Exam 1: What Is Public Relations

A PR professional employed by the U.S.Department of Agriculture would most likely engage in which type of work?

Which terms describe how publicists are depicted in movies and on television?

In the strategic advisor role,a PR professional needs to understand business trends,marketplace developments,and effective PR tactics.

Which of the following describes public relations?

In recent years,which of the following has caused firms to shift from advertising to PR?

Which of the following is a leading factor in the growth of the PR industry?

Advertising relies on earned media,while public relations relies on paid media.

According to the Bureau of Labor Statistics,between 2014 and 2024,jobs in the PR field are expected to ______.

On many TV shows,publicists are portrayed as manipulative and unethical,which requires PR professionals to counter this stereotype by educating clients about the value of PR.

Which statement about CSR is true?

What tasks are involved in the employee communications area of PR?

The Public Relations Society of America defines public relations as "a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

According to research,which of the following is a result of successful CSR activities?

Which of the following social media skills is expected of corporate PR professionals?

Which of the following statements about working as a corporate PR professional is correct?

Why is global spending on PR difficult to track?

Executives at Hawkins Enterprises want to incorporate CSR into the firm's long-term strategies.Which of the following questions is essential for the executives to ask at this stage?

Unlike PR,advertising has which of the following disadvantages?

The History of Modern Public Relations

Ethics and Law in Public Relations

Foundations in PR: Research and Theory

Implement Your Strategic PR- CSR Plan

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters