Exam 4: Competitive Advantage Through Functional-Level Strategies

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Which of the following is NOT a benefit of tight cross-functional integration among research and development (R&D), production, and marketing?

(Multiple Choice)
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Which of the following is the final step in the five-step chain reaction on which the philosophy of total quality management (TQM) is based?

(Multiple Choice)
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Which of the following is NOT a reason why innovation is the primary source of competitive advantage?

(Multiple Choice)
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A benefit of long-time customer loyalty is the free advertising that customers provide for a company through referrals.

(True/False)
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When Amber first started working at a car manufacturing plant assembling car doors, she was slower at the task than her coworkers. As time passed, her speed at assembling the doors increased and she even taught others how to perform the task more quickly. The result was increased employee productivity and the plant experienced cost savings. These cost savings can be attributed to learning effects.

(True/False)
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Which of the following steps in the five-step chain reaction, as articulated by Deming with regard to the philosophy underlying total quality management (TQM), enables a company to achieve a higher market share and raise prices?

(Multiple Choice)
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While information systems have greatly improved productivity, they have had little impact on lowering costs.

(True/False)
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The concept of economies of scale suggests that unit costs continue to fall indefinitely as output volume increases.

(True/False)
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Quality can best be thought of as:

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If a product is to be properly commercialized, there must be integration between which of the following functions?

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The "sigma" in the Six Sigma name refers to the Greek letter that statisticians use to represent a standard deviation from the mean.

(True/False)
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Learning effects are cost savings that result from:

(Multiple Choice)
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The Mountain Ski Lodge spent $100,000 marketing and advertising its new ski trails and on-site spa. The money used for marketing and advertising can be referred to as:

(Multiple Choice)
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Learning effects:

(Multiple Choice)
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Just-in-time inventory (JIT) systems:

(Multiple Choice)
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Through efficient logistics at Grasshopper Grocers, the stock in the stores is automatically replenished when the company receives an alert from customers that their stock is low. Management at Grasshopper Grocers uses a just-in-time (JIT) inventory system.

(True/False)
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Explain the process by which increased production volume leads to lower costs. Give an example from a real or hypothetical firm. Can this process apply to a service organization as well as a manufacturing one? If so, give an example. If not, explain why not.

(Essay)
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Product attributes that collectively define product excellence include the form, features, performance, durability, reliability, and style of the product.

(True/False)
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Which of the following is a tactical step for getting down the experience curve ahead of competitors?

(Multiple Choice)
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