Exam 15: The Global Marketplace

Which of the following is most likely true of a global firm?

Regardless of how companies go about pricing their products,their foreign prices probably will be higher than their domestic prices for comparable products.This is known as the ________ problem.

________ is a method of entering a foreign market by associating with foreign companies to produce or market products or services.

Pizzaria,a renowned restaurant in Italy,enters into an agreement with Ruth's Pizza House in the United States to operate a chain of restaurants.Ruth's will provide capital for running the chain and Pizzaria will contribute its world-renowned expertise on consumer tastes.In this case,Pizzaria enters a foreign market through ________.

Which of the following is an advantage of licensing?

Often,companies form joint ownership ventures to merge their complementary strengths in developing a global marketing opportunity.

Lemon N' Honey is a juice manufacturing company in the United States.It exports its products to Australia,licenses to China,has a joint ownership venture in France,and owns a subsidiary in Brazil.The firm will most likely need to create a(n)________ to handle all its worldwide activities.

Which of the following is an advantage of direct investment?

Compared to adapted global marketing,standardized global marketing ________.

Explain the whole-channel view of the distribution process.

The European Union restricts trade opportunities to European firms.

Collectively,global brands account for the overwhelming majority of consumers' purchases.

Companies that export goods to one country cannot have a subsidiary in another country because of international trade agreements.

Excessive host-country regulations are an example of tariffs.

Which of the following is an international division organized based on different merchandise categories?

Regardless of how companies go about pricing their products,their foreign prices will most likely be higher than their domestic prices for comparable products.

________ is a method of entering a foreign market by developing foreign-based assembly or manufacturing facilities.

Japan is a major exporter of manufactured goods,services,and investment funds.Japan also exports its goods to other types of economies for raw materials and semifinished goods.The country's industrial structure is referred to as a(n)________ economy.

A tax on an imported product designed to raise revenue or protect domestic firms is referred to as a(n)________.

Which of the following is a type of joint venture?