Question 1

In the BCG growth-share matrix,question marks refer to products or businesses with a ________.

Accepted Answer

A)  low market share in a niche market 
B)  low market share in a market with high growth prospects 
C)  greater market share than all their competitors combined in a saturated market 
D)  high market share in a market with a high growth rate 
E)  low market share in a market that is set to shrink significantly 
A)  low market share in a niche market 
B)  low market share in a market with high growth prospects 
C)  greater market share than all their competitors combined in a saturated market 
D)  high market share in a market with a high growth rate 
E)  low market share in a market that is set to shrink significantly

Question 2

Which of the following criteria does the Boston Consulting Group approach use to provide a measure of a company's strength in the market?

Accepted Answer

A)  relative market share 
B)  return on marketing investment 
C)  market sentiment 
D)  market growth rate 
E)  annual profit 
A)  relative market share 
B)  return on marketing investment 
C)  market sentiment 
D)  market growth rate 
E)  annual profit

Question 3

The process that turns marketing plans into marketing actions to accomplish strategic marketing objectives is called marketing ________.

Accepted Answer

A)  analysis 
B)  implementation 
C)  control 
D)  planning 
E)  design 
A)  analysis 
B)  implementation 
C)  control 
D)  planning 
E)  design

Question 4

RTF Developers is a construction company with a presence in several countries.The company currently organizes its marketing department using a functional system of organization,but this seems inefficient.Explain why a geographic organization would benefit the company more than a functional organization.

Accepted Answer

(Students' answers may vary.The answer g

Question 5

A strategy for company growth through starting up or acquiring businesses outside the company's current products and markets is called ________.

Accepted Answer

A)  vertical integration 
B)  market development 
C)  diversification 
D)  market penetration 
E)  product development 
A)  vertical integration 
B)  market development 
C)  diversification 
D)  market penetration 
E)  product development

Question 6

To which of the following elements of the marketing mix do design,packaging,services,and features belong?

Accepted Answer

A)  product 
B)  price 
C)  promotion 
D)  place 
E)  people 
A)  product 
B)  price 
C)  promotion 
D)  place 
E)  people

Question 7

Discuss the four Ps of the typical marketing mix.Some people consider that there should be more than four marketing mix elements.Suggest two additional aspects that the marketing mix could include.

Accepted Answer

The marketing mix is the set of tactical

Question 8

Business portfolio analysis is defined as the process in which management ________.

Accepted Answer

A)  studies the products and strategies of competitors to improve the company's own products 
B)  analyzes consumer feedback in order to better position the company's brand image 
C)  assesses the attractiveness of an SBU's market and the strength of its position in the market 
D)  segments the company's markets to reach target consumers effectively 
E)  conducts marketing research to evaluate the company's marketing strategy 
A)  studies the products and strategies of competitors to improve the company's own products 
B)  analyzes consumer feedback in order to better position the company's brand image 
C)  assesses the attractiveness of an SBU's market and the strength of its position in the market 
D)  segments the company's markets to reach target consumers effectively 
E)  conducts marketing research to evaluate the company's marketing strategy

Question 9

In the BCG matrix,________ refer to low-growth,high-share businesses or products.

Accepted Answer

A)  stars 
B)  cash cows 
C)  question marks 
D)  dogs 
E)  heroes 
A)  stars 
B)  cash cows 
C)  question marks 
D)  dogs 
E)  heroes

Question 10

Which of the following groups is included in both a company's value chain and its value delivery network?

Accepted Answer

A)  customers 
B)  suppliers 
C)  employees 
D)  distributors 
E)  competitors 
A)  customers 
B)  suppliers 
C)  employees 
D)  distributors 
E)  competitors

Question 11

________ are tools that give marketers the detailed measures they need to assess and adjust their strategies.

Accepted Answer

A)  ERP tools 
B)  Dashboards 
C)  BCG matrices 
D)  Balanced scorecards 
E)  Value delivery networks 
A)  ERP tools 
B)  Dashboards 
C)  BCG matrices 
D)  Balanced scorecards 
E)  Value delivery networks

Question 12

A consumer group that responds in a similar way to a given set of marketing efforts is the company's ________.

Accepted Answer

A)  value chain 
B)  market segment 
C)  financial public 
D)  business portfolio 
E)  market position 
A)  value chain 
B)  market segment 
C)  financial public 
D)  business portfolio 
E)  market position

Question 13

The Four Ps concept takes into consideration the seller's view of the market.

Accepted Answer

A) True 
 B)False

Question 14

Explain how a company's value chain works.Provide an example to illustrate your response.

Accepted Answer

(Students' answers may vary.The answer g

Question 15

Omni Healthcare's analgesic drug Cetaprin has a 40% share in the analgesics market in the country of Terrania.Its closest competitor,Febex,has a 25% share in the market,while four other analgesic brands split the remainder.Which statement indicates that Cetaprin is a cash cow according to the BCG matrix?

Accepted Answer

A)  Omni Healthcare often takes money from other strategic business units to support Cetaprin. 
B)  A customer survey shows that Cetaprin users do not prefer it to other analgesics in the market. 
C)  The demand for analgesic drugs in the Terranian market is expected to remain stable. 
D)  Febex is rapidly gaining market share over Cetaprin due to aggressive marketing efforts. 
E)  The Terranian market for healthcare products is expanding rapidly. 
A)  Omni Healthcare often takes money from other strategic business units to support Cetaprin. 
B)  A customer survey shows that Cetaprin users do not prefer it to other analgesics in the market. 
C)  The demand for analgesic drugs in the Terranian market is expected to remain stable. 
D)  Febex is rapidly gaining market share over Cetaprin due to aggressive marketing efforts. 
E)  The Terranian market for healthcare products is expanding rapidly.

Question 16

In the BCG matrix,________ are low-share businesses and products in low-growth markets.

Accepted Answer

A)  dogs 
B)  cash cows 
C)  black holes 
D)  stars 
E)  question marks 
A)  dogs 
B)  cash cows 
C)  black holes 
D)  stars 
E)  question marks

Question 17

Which component of the marketing mix refers to the goods-and-services combination a company offers to its target market?

Accepted Answer

A)  promotion 
B)  product 
C)  price 
D)  place 
E)  position 
A)  promotion 
B)  product 
C)  price 
D)  place 
E)  position

Question 18

Acme Inc.,a manufacturer of construction and mining equipment,is based in Australia.Acme modifies the production processes of its widgets and gadgets to sell its current products in Eastern Europe.This is most likely an example of a ________ strategy.

Accepted Answer

A)  market penetration 
B)  market development 
C)  product diversification 
D)  business harvesting 
E)  product development 
A)  market penetration 
B)  market development 
C)  product diversification 
D)  business harvesting 
E)  product development

Question 19

Which of the following is a primary characteristic of strategic control rather than operating control?

Accepted Answer

A)  determining the profitability of different products, territories, markets, and channels 
B)  ensuring that the company achieves the sales, profits, and other goals set out in its annual plan 
C)  checking ongoing performance against the annual plan and taking corrective action when necessary 
D)  looking at whether the company's basic plans and action goals are well matched to its opportunities 
E)  monitoring ongoing company projects to ensure that efficiency and effectiveness are maximized 
A)  determining the profitability of different products, territories, markets, and channels 
B)  ensuring that the company achieves the sales, profits, and other goals set out in its annual plan 
C)  checking ongoing performance against the annual plan and taking corrective action when necessary 
D)  looking at whether the company's basic plans and action goals are well matched to its opportunities 
E)  monitoring ongoing company projects to ensure that efficiency and effectiveness are maximized

Question 20

In a SWOT analysis,which of the following would be considered a weakness of a company?

Accepted Answer

A)  an unfavorable economic climate that discourages consumption 
B)  the exit of a competitor from the market 
C)  inflation that leads to higher prices of the company's products 
D)  falling consumer interest in its products 
E)  obsolete technologies used by the company 
A)  an unfavorable economic climate that discourages consumption 
B)  the exit of a competitor from the market 
C)  inflation that leads to higher prices of the company's products 
D)  falling consumer interest in its products 
E)  obsolete technologies used by the company

In the BCG growth-share matrix,question marks refer to products or businesses with a ________.

Which of the following criteria does the Boston Consulting Group approach use to provide a measure of a company's strength in the market?

The process that turns marketing plans into marketing actions to accomplish strategic marketing objectives is called marketing ________.

A strategy for company growth through starting up or acquiring businesses outside the company's current products and markets is called ________.

To which of the following elements of the marketing mix do design,packaging,services,and features belong?

Discuss the four Ps of the typical marketing mix.Some people consider that there should be more than four marketing mix elements.Suggest two additional aspects that the marketing mix could include.

Business portfolio analysis is defined as the process in which management ________.

In the BCG matrix,________ refer to low-growth,high-share businesses or products.

Which of the following groups is included in both a company's value chain and its value delivery network?

________ are tools that give marketers the detailed measures they need to assess and adjust their strategies.

A consumer group that responds in a similar way to a given set of marketing efforts is the company's ________.

The Four Ps concept takes into consideration the seller's view of the market.

Explain how a company's value chain works.Provide an example to illustrate your response.

In the BCG matrix,________ are low-share businesses and products in low-growth markets.

Which component of the marketing mix refers to the goods-and-services combination a company offers to its target market?

Acme Inc.,a manufacturer of construction and mining equipment,is based in Australia.Acme modifies the production processes of its widgets and gadgets to sell its current products in Eastern Europe.This is most likely an example of a ________ strategy.

Which of the following is a primary characteristic of strategic control rather than operating control?

In a SWOT analysis,which of the following would be considered a weakness of a company?

Marketing: Creating and Capturing Customer Value

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters

Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships

In the BCG growth-share matrix,question marks refer to products or businesses with a ________.

Which of the following criteria does the Boston Consulting Group approach use to provide a measure of a company's strength in the market?

The process that turns marketing plans into marketing actions to accomplish strategic marketing objectives is called marketing ________.

A strategy for company growth through starting up or acquiring businesses outside the company's current products and markets is called ________.

To which of the following elements of the marketing mix do design,packaging,services,and features belong?

Discuss the four Ps of the typical marketing mix.Some people consider that there should be more than four marketing mix elements.Suggest two additional aspects that the marketing mix could include.

Business portfolio analysis is defined as the process in which management ________.

In the BCG matrix,________ refer to low-growth,high-share businesses or products.

Which of the following groups is included in both a company's value chain and its value delivery network?

________ are tools that give marketers the detailed measures they need to assess and adjust their strategies.

A consumer group that responds in a similar way to a given set of marketing efforts is the company's ________.

The Four Ps concept takes into consideration the seller's view of the market.

Explain how a company's value chain works.Provide an example to illustrate your response.

In the BCG matrix,________ are low-share businesses and products in low-growth markets.

Which component of the marketing mix refers to the goods-and-services combination a company offers to its target market?

Acme Inc.,a manufacturer of construction and mining equipment,is based in Australia.Acme modifies the production processes of its widgets and gadgets to sell its current products in Eastern Europe.This is most likely an example of a ________ strategy.

Which of the following is a primary characteristic of strategic control rather than operating control?

In a SWOT analysis,which of the following would be considered a weakness of a company?

Marketing: Creating and Capturing Customer Value

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters