Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships

When viewing the market from a buyer's point of view,"convenience" corresponds to the ________ component of the marketing mix.

Kobe Healthcare's analgesic drug Dilophin has a 45% share in the analgesics market in the country of Bodonia.Its closest competitor,Caritin,has a 25% share in the market,while three other drugs split the remainder.Which statement indicates that Dilophin is a star according to the BCG matrix?

Explain the term "value delivery network."

The BCG and other formal matrix methods have a decentralized approach toward strategic planning.

Greyzone,a company that creates customized household furniture,is based in Terrania and is looking to enter other countries as well.The company identifies the country of Nyevka as a good option because the entry barriers for new companies are low in Nyevka.Which statement indicates that Greyzone follows a diversification strategy?

When using a harvest strategy for a particular strategic business unit,a company ________.

A firm's marketing department must partner with other company departments to produce superior value for customers.

Vertigo is an electronics company.According to the BCG matrix,which of the following products of Vertigo would most likely classify as a question mark?

Differentiate between the BCG matrix and the product/market expansion grid.

Which of the following will most likely be included in the "price" component of a company's marketing mix?

According to the Boston Consulting Group approach,how can a company classify its SBUs on a growth-share matrix?

What are marketing dashboards? How do they benefit marketers?

In a SWOT analysis,________ refer to favorable factors or trends in the external environment that a company may be able to exploit to its advantage.

The purpose of operating control is to ensure that a company achieves the sales,profits,and other goals set out in its annual plan.

Indigo,a company that manufactures electric chimneys,is based in the country of Terrania.Indigo aims to increase its sales by increasing advertising efforts and undertaking frequent promotional events.Which of the following strategies is Indigo using in this scenario?

Most firms begin the strategic planning process by developing detailed marketing and departmental plans that support a company-wide plan.

With a market development strategy,a company aims to improve sales by ________.

When viewing the market from a buyer's point of view,"communication" corresponds to the ________ component of the marketing mix.

Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix?

What is a SWOT analysis? Why is it required?