Exam 13: Big Data Basics: Describing Samples and Populations
Exam 1: The Role of Marketing Research76 Questions
Exam 2: Harnessing Big Data Into Better Decisions75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues76 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age76 Questions
Exam 7: Survey Research76 Questions
Exam 8: Observation76 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling76 Questions
Exam 11: Questionnaire Design74 Questions
Exam 12: Sampling Designs and Sampling Procedures76 Questions
Exam 13: Big Data Basics: Describing Samples and Populations73 Questions
Exam 14: Basic Data Analysis76 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships74 Questions
Exam 16: Communicating Research Results75 Questions
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The average deviation score is frequently used in marketing research studies.
(True/False)
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The central limit theorem states that, as sample size increases, the distribution of sample means of samples of size n (when randomly selected)approaches a normal distribution.
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All of the following are characteristics of the standardized normal distribution EXCEPT that it ____.
(Multiple Choice)
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A frequency distribution of a sample is called a(n)____________________.
(Short Answer)
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A frequency distribution of a sample is called a sample distribution.
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One of the most common probability distributions in statistics is the _____ distribution.
(Multiple Choice)
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Nonresponse bias causes problems because it means that the sampling units that participated are different from those that did not participate.
(True/False)
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The standard deviation of the sampling distribution is called the ____________________ of the mean.
(Short Answer)
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Auxiliary variables are those that the researcher should build into a survey that allow a comparison between sample units that do respond and those that do not respond.
(True/False)
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List the characteristics of the standardized normal distribution and explain why it is a useful distribution in inferential statistics.
(Essay)
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A frequency distribution of the population elements is called a ____.
(Multiple Choice)
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Explain the central-limit theorem and discuss why it is useful to marketing researchers.
(Essay)
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A theoretical probability distribution of sample means for all possible samples of a certain size drawn from a particular population is called the ____.
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