Exam 13: Big Data Basics: Describing Samples and Populations

Nicole has created a table that summarizes the number of times a particular value of a variable occurs.Nicole has created a ____ distribution.

(Multiple Choice)

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Question 41

Population parameters are computed from sample data.

(True/False)

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Question 42

If between 125 and 150 units of a product have been produced each day during the past month, the range of this production is 25 units.

(True/False)

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Question 43

Suppose a population mean is assumed to be 20 and the sample standard deviation is 5.Then, a score of 15 would have a Z-value of approximately ____.

(Multiple Choice)

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Question 44

Which theorem states that as sample size increases, the distribution of sample means of size n, randomly selected, approaches a normal distribution?

(Multiple Choice)

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Question 45

____ is the percentage of elements that meet some criterion for membership in a category.

(Multiple Choice)

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Question 46

Describe the measures of dispersion and explain why standard deviation is used most often.

(Essay)

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Question 47

Name and describe the measures of central tendency.

(Essay)

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Question 48

In a test marked study, 206 out of a sample of 560 people state that they "liked" the product being studied.The proportion of people in this study who said that they liked this product was about:

(Multiple Choice)

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Question 49

_____________ variables are those that the researcher should build into a survey that allow a comparison between sample units that do respond and those that do not respond.

(Short Answer)

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Question 50

Which of the following is the symbol for the population standard deviation?

(Multiple Choice)

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Question 51

Discuss confidence intervals

(Essay)

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Question 52

A researcher must calculate the sample mean to calculate the confidence intervals.

(True/False)

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Question 53

The confidence interval increases as the sample size, n, increases.

(True/False)

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Question 54

The midpoint of a set of numbers is referred to as the _____.

(Multiple Choice)

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Question 55

When a researcher wants to estimate national market share based on the results of the test market for a new product in St.Louis and Kansas City, this is an example of:

(Multiple Choice)

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Question 56

The range of numbers within which the population mean is expected to lie 95 percent of the time referred to as a(n)____________________ estimate.

(Short Answer)

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Question 57

The simplest measure of the dispersion of a set of scores is the ____________________.

(Short Answer)

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Question 58

The primary purpose of inferential statistics is to make a judgment about a population.

(True/False)

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Question 59

A cross reference is an estimate of the population mean in the form of a single value.

(True/False)

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Question 60

Showing 41 - 60 of 73

Nicole has created a table that summarizes the number of times a particular value of a variable occurs.Nicole has created a ____ distribution.

Population parameters are computed from sample data.

If between 125 and 150 units of a product have been produced each day during the past month, the range of this production is 25 units.

Suppose a population mean is assumed to be 20 and the sample standard deviation is 5.Then, a score of 15 would have a Z-value of approximately ____.

Which theorem states that as sample size increases, the distribution of sample means of size n, randomly selected, approaches a normal distribution?

____ is the percentage of elements that meet some criterion for membership in a category.

Describe the measures of dispersion and explain why standard deviation is used most often.

Name and describe the measures of central tendency.

In a test marked study, 206 out of a sample of 560 people state that they "liked" the product being studied.The proportion of people in this study who said that they liked this product was about:

_____________ variables are those that the researcher should build into a survey that allow a comparison between sample units that do respond and those that do not respond.

Which of the following is the symbol for the population standard deviation?

Discuss confidence intervals

A researcher must calculate the sample mean to calculate the confidence intervals.

The confidence interval increases as the sample size, n, increases.

The midpoint of a set of numbers is referred to as the _____.

When a researcher wants to estimate national market share based on the results of the test market for a new product in St.Louis and Kansas City, this is an example of:

The range of numbers within which the population mean is expected to lie 95 percent of the time referred to as a(n)____________________ estimate.

The simplest measure of the dispersion of a set of scores is the ____________________.

The primary purpose of inferential statistics is to make a judgment about a population.

A cross reference is an estimate of the population mean in the form of a single value.

The Role of Marketing Research

Harnessing Big Data Into Better Decisions

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

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