Exam 13: Big Data Basics: Describing Samples and Populations

A summary number that allows analysts to compare the characteristics of a sample with some population benchmark, characteristics of another sample, or some other critical value are called __________________.:

(Multiple Choice)

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Question 21

The percentage of elements that meet some criterion is referred to as the ____________________.

(Short Answer)

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Question 22

____________________ is a measure of variability; its square root is the standard deviation.

(Short Answer)

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Question 23

Suppose the price of MP3 players in Denver range from $59 to $179.Then, the range of these prices is ____.

(Multiple Choice)

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Question 24

What is the most useful distribution in inferential statistics?

(Multiple Choice)

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Question 25

The bottom-box score is the portion of respondents who choose the least favorable response to some question about customer opinion.

(True/False)

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Question 26

A top box score generally refers to the frequency count of respondents who choose the most favorable response toward a company.

(True/False)

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Question 27

Find the mean score of the following set of scores: 2, 5, 7, 4, 8.

(Multiple Choice)

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Question 28

The mode is the measure of central tendency that identifies the value that occurs most often.

(True/False)

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Question 29

Discuss the three factors required to specify sample size.

(Essay)

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Question 30

If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120, the 95 percent confidence interval about the mean is between approximately ____.

(Multiple Choice)

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Question 31

The confidence interval estimate is a range of numbers within which the researcher is confident that the population mean will lie.

(True/False)

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Question 32

The measure of central tendency that identifies the value that occurs most often is called the ____.

(Multiple Choice)

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Question 33

The main reason a large sample size is desirable is that sample size is related to random sampling error.

(True/False)

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Question 34

One hundred percent of the scores in a normal distribution fall within plus or minus two standard deviations of the mean.

(True/False)

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Question 35

The value of Z is computed by the formula: Z = (X - $\mu$ )/ $\sigma$ .

(True/False)

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Question 36

Which of the following is not a measure of the central tendency of a set of scores?

(Multiple Choice)

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Question 37

If 35 percent of TV viewers recalled seeing an ad for a Ford Explorer on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately ____.

(Multiple Choice)

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Question 38

All of the following are characteristics of the standardized normal distribution EXCEPT for.

(Multiple Choice)

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Question 39

The midpoint of a distribution, above which and below which half of the scores fall, is called the mode.

(True/False)

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Question 40

Showing 21 - 40 of 73

A summary number that allows analysts to compare the characteristics of a sample with some population benchmark, characteristics of another sample, or some other critical value are called __________________.:

The percentage of elements that meet some criterion is referred to as the ____________________.

____________________ is a measure of variability; its square root is the standard deviation.

Suppose the price of MP3 players in Denver range from $59 to $179.Then, the range of these prices is ____.

What is the most useful distribution in inferential statistics?

The bottom-box score is the portion of respondents who choose the least favorable response to some question about customer opinion.

A top box score generally refers to the frequency count of respondents who choose the most favorable response toward a company.

Find the mean score of the following set of scores: 2, 5, 7, 4, 8.

The mode is the measure of central tendency that identifies the value that occurs most often.

Discuss the three factors required to specify sample size.

If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120, the 95 percent confidence interval about the mean is between approximately ____.

The confidence interval estimate is a range of numbers within which the researcher is confident that the population mean will lie.

The measure of central tendency that identifies the value that occurs most often is called the ____.

The main reason a large sample size is desirable is that sample size is related to random sampling error.

One hundred percent of the scores in a normal distribution fall within plus or minus two standard deviations of the mean.

The value of Z is computed by the formula: Z = (X - $\mu$ )/ $\sigma$ .

Which of the following is not a measure of the central tendency of a set of scores?

If 35 percent of TV viewers recalled seeing an ad for a Ford Explorer on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately ____.

All of the following are characteristics of the standardized normal distribution EXCEPT for.

The midpoint of a distribution, above which and below which half of the scores fall, is called the mode.

The Role of Marketing Research

Harnessing Big Data Into Better Decisions

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Filters

Exam 13: Big Data Basics: Describing Samples and Populations

A summary number that allows analysts to compare the characteristics of a sample with some population benchmark, characteristics of another sample, or some other critical value are called __________________.:

The percentage of elements that meet some criterion is referred to as the ____________________.

____________________ is a measure of variability; its square root is the standard deviation.

Suppose the price of MP3 players in Denver range from $59 to $179.Then, the range of these prices is ____.

What is the most useful distribution in inferential statistics?

The bottom-box score is the portion of respondents who choose the least favorable response to some question about customer opinion.

A top box score generally refers to the frequency count of respondents who choose the most favorable response toward a company.

Find the mean score of the following set of scores: 2, 5, 7, 4, 8.

The mode is the measure of central tendency that identifies the value that occurs most often.

Discuss the three factors required to specify sample size.

If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120, the 95 percent confidence interval about the mean is between approximately ____.

The confidence interval estimate is a range of numbers within which the researcher is confident that the population mean will lie.

The measure of central tendency that identifies the value that occurs most often is called the ____.

The main reason a large sample size is desirable is that sample size is related to random sampling error.

One hundred percent of the scores in a normal distribution fall within plus or minus two standard deviations of the mean.

The value of Z is computed by the formula: Z = (X - μ\muμ )/ σ\sigmaσ .

Which of the following is not a measure of the central tendency of a set of scores?

If 35 percent of TV viewers recalled seeing an ad for a Ford Explorer on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately ____.

All of the following are characteristics of the standardized normal distribution EXCEPT for.

The midpoint of a distribution, above which and below which half of the scores fall, is called the mode.

The Role of Marketing Research

Harnessing Big Data Into Better Decisions

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Filters

The value of Z is computed by the formula: Z = (X - $\mu$ )/ $\sigma$ .