Question 1

Readers expect Web pages to

Accepted Answer

A)  have very little, if any, white space. 
B)  be easy to enter, navigate, and exit. 
C)  be dominated by numerous visuals. 
D)  include lots of special effects. 
E)  a and b. 
A)  have very little, if any, white space. 
B)  be easy to enter, navigate, and exit. 
C)  be dominated by numerous visuals. 
D)  include lots of special effects. 
E)  a and b. B

Question 2

Readers of Web pages tend to skim the text in a(n) " _________-shaped" pattern.

Accepted Answer

A) True 
 B)False  False

Question 3

Web site privacy statements

Accepted Answer

A)  should be difficult to find on the site. 
B)  are most authoritative when written in legalese. 
C)  explain what rights readers have. 
D)  do not explain how a reader's information will be used. 
E)  a and b. 
A)  should be difficult to find on the site. 
B)  are most authoritative when written in legalese. 
C)  explain what rights readers have. 
D)  do not explain how a reader's information will be used. 
E)  a and b. C

Question 4

Use a formal and academic tone when writing for an external corporate blog.

Accepted Answer

A) True 
 B)False

Question 5

Color can make a Web page easier to navigate.

Accepted Answer

A) True 
 B)False

Question 6

Companies use blogs to

Accepted Answer

A)  enhance the morale in an organization. 
B)  facilitate customer feedback on products and services. 
C)  keep internal company technical information updated. 
D)  a and b. 
E)  a, b, and c. 
A)  enhance the morale in an organization. 
B)  facilitate customer feedback on products and services. 
C)  keep internal company technical information updated. 
D)  a and b. 
E)  a, b, and c.

Question 7

Text set to unjustified right margins is easier to read on a screen than text set to justified right margins.

Accepted Answer

A) True 
 B)False

Question 8

A well-designed Web page

Accepted Answer

A)  includes few, if any, headings. 
B)  incorporates many different fonts and styles. 
C)  has very skinny margins. 
D)  uses hyperlinks to direct readers to other information. 
E)  b and c. 
A)  includes few, if any, headings. 
B)  incorporates many different fonts and styles. 
C)  has very skinny margins. 
D)  uses hyperlinks to direct readers to other information. 
E)  b and c.

Question 9

To emphasize text on a Web page, use underlining.

Accepted Answer

A) True 
 B)False

Question 10

When writing for a Web page, you should

Accepted Answer

A)  catch the reader's attention in the first two paragraphs. 
B)  use vague words. 
C)  write in lengthy, complicated sentences. 
D)  avoid a neutral tone. 
E)  None of these answers are correct. 
A)  catch the reader's attention in the first two paragraphs. 
B)  use vague words. 
C)  write in lengthy, complicated sentences. 
D)  avoid a neutral tone. 
E)  None of these answers are correct.

Question 11

Any visual element on the Web without a copyright symbol may be used without permission on your own Web site.

Accepted Answer

A) True 
 B)False

Question 12

If you locate a copyrighted visual on the Web that you want to use on your own page, your best course of action is to

Accepted Answer

A)  seek a copyright-free alternative. 
B)  obtain written permission to use the visual. 
C)  use it without obtaining permission. 
D)  a or b. 
E)  a, b, or c. 
A)  seek a copyright-free alternative. 
B)  obtain written permission to use the visual. 
C)  use it without obtaining permission. 
D)  a or b. 
E)  a, b, or c.

Question 13

On Web pages, paragraphs should be at least 50 percent shorter than comparable text in a print document.

Accepted Answer

A) True 
 B)False

Question 14

_________information-breaking it into short passages that are easy to access-is an important strategy for Web page design.

Accepted Answer

The answer of _________information-breaking it into short passages that are...

Question 15

Readers expect a balance of text and visuals on a Web page.

Accepted Answer

A) True 
 B)False

Question 16

When writing for blogs and wikis, you should write the same way for internal and external audiences.

Accepted Answer

A) True 
 B)False

Question 17

To address the needs of a global audience, your Web pages should

Accepted Answer

A)  be written in clear, simple English. 
B)  not include cultural references and humor. 
C)  offer different language options. 
D)  avoid images and colors that are offensive to specific cultures. 
E)  All of these answers are correct. 
A)  be written in clear, simple English. 
B)  not include cultural references and humor. 
C)  offer different language options. 
D)  avoid images and colors that are offensive to specific cultures. 
E)  All of these answers are correct.

Question 18

External corporate blogs can help enhance relationships with customers.

Accepted Answer

A) True 
 B)False

Question 19

Simple Web pages can be created with word-processing programs.

Accepted Answer

A) True 
 B)False

Exam 24: Blogs, Wikis, and Web Pages

Readers expect Web pages to

Readers of Web pages tend to skim the text in a(n) " _________-shaped" pattern.

Web site privacy statements

Use a formal and academic tone when writing for an external corporate blog.

Color can make a Web page easier to navigate.

Companies use blogs to

Text set to unjustified right margins is easier to read on a screen than text set to justified right margins.

A well-designed Web page

To emphasize text on a Web page, use underlining.

When writing for a Web page, you should

Any visual element on the Web without a copyright symbol may be used without permission on your own Web site.

If you locate a copyrighted visual on the Web that you want to use on your own page, your best course of action is to

On Web pages, paragraphs should be at least 50 percent shorter than comparable text in a print document.

_________information-breaking it into short passages that are easy to access-is an important strategy for Web page design.

Readers expect a balance of text and visuals on a Web page.

When writing for blogs and wikis, you should write the same way for internal and external audiences.

To address the needs of a global audience, your Web pages should

External corporate blogs can help enhance relationships with customers.

Simple Web pages can be created with word-processing programs.

Introduction to Technical Communication

Meeting the Needs of Specific Audiences

Persuading Your Audience

Weighing the Ethical Issues

Teamwork and Global Considerations

An Overview of the Technical Writing Process

Thinking Critically About the Research Process

Evaluating and Interpreting Information

Summarizing Research Findings and Other Information

Organizing for Readers

Editing for a Professional Style and Tone

Designing Visual Information

Designing Pages and Documents

Email and Text Messages

Workplace Memos and Letters

Résumés and Other Job-Search Materials

Technical Definitions

Technical Descriptions, Specifications, and Marketing Materials

Instructions and Procedures

Informal Reports

Formal Analytical Reports

Proposals

Oral Presentations and Video Conferencing

Social Media

Filters