Question 1

Natural resources,such as iron ore used in producing finished goods,are classified as

Accepted Answer

A) accessory equipment. 
B) supplies. 
C) raw materials. 
D) component parts and materials. 
A) accessory equipment. 
B) supplies. 
C) raw materials. 
D) component parts and materials.

Question 2

E-readers were introduced with great success.Additional companies have entered the market and sales have continued steadily.E-readers are an example of a product in the _____ stage of the product life cycle.

Accepted Answer

A) growth 
B) introduction 
C) maturity 
D) decline 
A) growth 
B) introduction 
C) maturity 
D) decline

Question 3

In ______ stage of the product life cycle,profits generally first appear.

Accepted Answer

A) decline 
B) introductory 
C) growth 
D) maturity 
A) decline 
B) introductory 
C) growth 
D) maturity

Question 4

Physical distribution is a major focus for logistics management.

Accepted Answer

A) True 
 B)False

Question 5

Kerry has been analyzing the competitive standings of one of her products.Since she began her operation,20 similar products have appeared,forcing her to change distribution strategies.Kerry has also changed pricing strategies in order to remain competitive.Sales volume has dipped,and she suspects sales of her product have reached a saturation level.This item is in which of the following stages of the product life cycle?

Accepted Answer

A) Decline stage 
B) Growth stage 
C) Maturity stage 
D) Introductory stage 
A) Decline stage 
B) Growth stage 
C) Maturity stage 
D) Introductory stage

Question 6

Life insurance and burial services are examples of which type of products?

Accepted Answer

A) Specialty products 
B) Shopping products 
C) Unsought products 
D) Convenience products 
A) Specialty products 
B) Shopping products 
C) Unsought products 
D) Convenience products

Question 7

Newspapers and magazines use which approach to distribution intensity?

Accepted Answer

A) Exclusive distribution 
B) Scrambled distribution 
C) Intensive distribution 
D) Selective distribution 
A) Exclusive distribution 
B) Scrambled distribution 
C) Intensive distribution 
D) Selective distribution

Question 8

For which of these products,store image is unimportant?

Accepted Answer

A) Business products and specialty products 
B) Shopping products and specialty products 
C) Specialty products and unsought products 
D) Convenience products and unsought products 
A) Business products and specialty products 
B) Shopping products and specialty products 
C) Specialty products and unsought products 
D) Convenience products and unsought products

Question 9

General Mills products include Betty Crocker,Pillsbury,Haagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills'

Accepted Answer

A) distribution strategy. 
B) product mix. 
C) product cluster. 
D) product line. 
A) distribution strategy. 
B) product mix. 
C) product cluster. 
D) product line.

Question 10

Stacy stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it.This is an example of

Accepted Answer

A) brand recognition. 
B) brand preference. 
C) brand awareness. 
D) brand insistence. 
A) brand recognition. 
B) brand preference. 
C) brand awareness. 
D) brand insistence.

Question 11

A product is a bundle of physical,service,and symbolic characteristics.

Accepted Answer

A) True 
 B)False

Question 12

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a _____ retailer and uses

Accepted Answer

A) store; direct selling. 
B) store; direct-response retailing. 
C) nonstore; direct selling. 
D) nonstore; direct-response retailing. 
A) store; direct selling. 
B) store; direct-response retailing. 
C) nonstore; direct selling. 
D) nonstore; direct-response retailing.

Question 13

Which of the following approaches limits market coverage in a specific geographical region?

Accepted Answer

A) Intensive distribution 
B) Selective distribution 
C) Exclusive distribution 
D) Scrambled distribution 
A) Intensive distribution 
B) Selective distribution 
C) Exclusive distribution 
D) Scrambled distribution

Question 14

Barnes and Noble starts earning 30% more profit a month after their new e-reader hit the shelves.Consumers continuously recommend the new product to friends.The e-reader is in the growth stage.

Accepted Answer

A) True 
 B)False

Question 15

During the introductory stage,companies aggressively protect their market share and distinguish their products from those of competitors.

Accepted Answer

A) True 
 B)False

Question 16

The two major components of an organization's distribution strategy are direct distribution and the use of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 17

One product may be considered a shopping product by one consumer and a convenience product by another consumer.

Accepted Answer

A) True 
 B)False

Question 18

In which stage of the product life cycle the company tries to promote demand for its new offering; inform the market about it; give free samples to entice consumers to make a trial purchase; and explain its features,uses,and benefits?

Accepted Answer

A) Introduction stage 
B) Decline stage 
C) Maturity stage 
D) Growth stage 
A) Introduction stage 
B) Decline stage 
C) Maturity stage 
D) Growth stage

Question 19

When Garden Galore Corp.purchases light bulbs for everyday use,it is purchasing

Accepted Answer

A) expense items. 
B) component parts. 
C) raw materials. 
D) supplies. 
A) expense items. 
B) component parts. 
C) raw materials. 
D) supplies.

Question 20

Where does the supply chain end?

Accepted Answer

A) Producer 
B) Wholesaler 
C) Customer 
D) Physical distribution system 
A) Producer 
B) Wholesaler 
C) Customer 
D) Physical distribution system

Natural resources,such as iron ore used in producing finished goods,are classified as

E-readers were introduced with great success.Additional companies have entered the market and sales have continued steadily.E-readers are an example of a product in the _____ stage of the product life cycle.

In ______ stage of the product life cycle,profits generally first appear.

Physical distribution is a major focus for logistics management.

Life insurance and burial services are examples of which type of products?

Newspapers and magazines use which approach to distribution intensity?

For which of these products,store image is unimportant?

General Mills products include Betty Crocker,Pillsbury,Haagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills'

Stacy stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it.This is an example of

A product is a bundle of physical,service,and symbolic characteristics.

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a _____ retailer and uses

Which of the following approaches limits market coverage in a specific geographical region?

Barnes and Noble starts earning 30% more profit a month after their new e-reader hit the shelves.Consumers continuously recommend the new product to friends.The e-reader is in the growth stage.

During the introductory stage,companies aggressively protect their market share and distinguish their products from those of competitors.

The two major components of an organization's distribution strategy are direct distribution and the use of marketing intermediaries.

One product may be considered a shopping product by one consumer and a convenience product by another consumer.

In which stage of the product life cycle the company tries to promote demand for its new offering; inform the market about it; give free samples to entice consumers to make a trial purchase; and explain its features,uses,and benefits?

When Garden Galore Corp.purchases light bulbs for everyday use,it is purchasing

Where does the supply chain end?

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Business Today

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment,teamwork,and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters

Exam 12: Product and Distribution Strategies

Natural resources,such as iron ore used in producing finished goods,are classified as

E-readers were introduced with great success.Additional companies have entered the market and sales have continued steadily.E-readers are an example of a product in the _____ stage of the product life cycle.

In ______ stage of the product life cycle,profits generally first appear.

Physical distribution is a major focus for logistics management.

Life insurance and burial services are examples of which type of products?

Newspapers and magazines use which approach to distribution intensity?

For which of these products,store image is unimportant?

General Mills products include Betty Crocker,Pillsbury,Haagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills'

Stacy stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it.This is an example of

A product is a bundle of physical,service,and symbolic characteristics.

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a _____ retailer and uses

Which of the following approaches limits market coverage in a specific geographical region?

Barnes and Noble starts earning 30% more profit a month after their new e-reader hit the shelves.Consumers continuously recommend the new product to friends.The e-reader is in the growth stage.

During the introductory stage,companies aggressively protect their market share and distinguish their products from those of competitors.

The two major components of an organization's distribution strategy are direct distribution and the use of marketing intermediaries.

One product may be considered a shopping product by one consumer and a convenience product by another consumer.

In which stage of the product life cycle the company tries to promote demand for its new offering; inform the market about it; give free samples to entice consumers to make a trial purchase; and explain its features,uses,and benefits?

When Garden Galore Corp.purchases light bulbs for everyday use,it is purchasing

Where does the supply chain end?

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Business Today

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment,teamwork,and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters