Exam 12: Product and Distribution Strategies

Tech Toys,an electronic retailer's collection of high-tech gadgets and electronic equipment encompasses the company's

If a company's target market is small and buyers are concentrated in a specific geographical area,which distribution channel would be most effective?

Which of these best describe a group of related products marked by physical similarities or intended for a similar market?

Transportation by truck is generally less expensive than transportation by water.

Trademark protection extends to design logos,slogans,packaging elements,and product features such as color and shape.

The commercialization stage is also known as the product launch.

A product line is a group of _____ products marked by physical

A manufacturer can always use the same strategies for generating brand names in overseas markets as they would in their native country's markets.

Transportation by truck is extremely economical.

During the growth stage,sales climb quickly as new customers join early users who,depending on the cost and type of item,are now repurchasing.

Companies,during a product's maturity stage,concentrate on capturing competitors' customers,often dropping prices to further the appeal.

Intensive distribution is a strategy used by the marketers of which of the following products?

Vickie owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Vickie selling?

By providing convenient locations with free parking,shopping centers have replaced downtown shopping in many urban areas.

According to the wheel of retailing,new types of retailers enter the market and gain a competitive foothold by offering superior service.

A consumer who is at the stage of brand insistence will go out of their way to buy a product belonging to that brand,whether it be traveling to a store farther away or making an online purchase.

A company's most important consideration in choosing a distribution channel is competition.

Logistics is the process of coordinating the flow of goods,services,and information among all members of the supply chain.

Product managers,unlike category managers,have profit responsibility for their product group.

The three categories of business products are convenience goods,shopping goods,and specialty products.