Question 1

Some companies will dodge the process of test marketing in order to avoid having their competitors learn of their strategies.

Accepted Answer

A) True 
 B)False

Question 2

Vending machines are an example of

Accepted Answer

A) direct selling. 
B) direct-response retailing. 
C) automatic merchandising. 
D) indirect selling. 
A) direct selling. 
B) direct-response retailing. 
C) automatic merchandising. 
D) indirect selling.

Question 3

Which of the following is NOT a benefit of using the Universal Product Code (UPC)?

Accepted Answer

A) It controls inventory. 
B) It speeds up retail transactions. 
C) It provides caloric and nutrition information. 
D) It evaluates customer purchases. 
A) It controls inventory. 
B) It speeds up retail transactions. 
C) It provides caloric and nutrition information. 
D) It evaluates customer purchases.

Question 4

A portable drill is classified as which of the following?

Accepted Answer

A) Accessory equipment 
B) Shopping products 
C) Specialty products 
D) Capital item 
A) Accessory equipment 
B) Shopping products 
C) Specialty products 
D) Capital item

Question 5

In which stage of the product life cycle do sales reach a saturation level,making further sales expansion difficult?

Accepted Answer

A) Maturity stage 
B) Growth stage 
C) Introductory stage 
D) Decline stage 
A) Maturity stage 
B) Growth stage 
C) Introductory stage 
D) Decline stage

Question 6

Sales volume fades late in the Growth stage,and some of the weaker competitors leave the market.

Accepted Answer

A) True 
 B)False

Question 7

Retailers base their pricing decisions on the costs of purchasing products from other channel members.

Accepted Answer

A) True 
 B)False

Question 8

A selective distribution contract requires cooperation by many intermediaries,including wholesalers and retailers,to achieve maximum coverage.

Accepted Answer

A) True 
 B)False

Question 9

A brand manager or product manager plans and implements the balance of promotional,pricing,distribution,and product arrangements.

Accepted Answer

A) True 
 B)False

Question 10

A marketer's product strategy focuses on a product's

Accepted Answer

A) benefits. 
B) symbolic attributes. 
C) service attributes. 
D) physical characteristics. 
A) benefits. 
B) symbolic attributes. 
C) service attributes. 
D) physical characteristics.

Question 11

A new computer server is classified as an expense item.

Accepted Answer

A) True 
 B)False

Question 12

Federico purchased a new PC from Dell Computer's web site.He purchased his product via a(n)

Accepted Answer

A) direct distribution channel. 
B) indirect distribution channel. 
C) wholesaler. 
D) retailer. 
A) direct distribution channel. 
B) indirect distribution channel. 
C) wholesaler. 
D) retailer.

Question 13

While marketing a new wireless phone,Martins Corp.decided to skip the _____ stage of product development due to the expense of developing a limited production run,as well as concern over revealing product strategies to the competition.

Accepted Answer

A) concept development and business analysis 
B) test marketing 
C) product development 
D) screening 
A) concept development and business analysis 
B) test marketing 
C) product development 
D) screening

Question 14

What are consumer products usually classified as?

Accepted Answer

A) Capital items,convenience items,and specialty products 
B) Convenience products,shopping products,and specialty products 
C) Convenience products and expense items 
D) Expense items and capital items 
A) Capital items,convenience items,and specialty products 
B) Convenience products,shopping products,and specialty products 
C) Convenience products and expense items 
D) Expense items and capital items

Question 15

Which type of products have exclusive distribution with very few wholesalers and retailers and one or a few outlets?

Accepted Answer

A) Specialty products 
B) Shopping products 
C) Unsought products 
D) Convenience products 
A) Specialty products 
B) Shopping products 
C) Unsought products 
D) Convenience products

Question 16

Examples of automatic merchandising are Pampered Chef items that are purchased at house parties.

Accepted Answer

A) True 
 B)False

Question 17

Marco wants a particular brand of golf ball,but his local pro shop does not have it.Instead of buying a substitute,Marco goes home and orders his preferred brand online.Marco is at which stage of brand loyalty?

Accepted Answer

A) Brand awareness 
B) Brand insistence 
C) Brand preference 
D) Brand recognition 
A) Brand awareness 
B) Brand insistence 
C) Brand preference 
D) Brand recognition

Question 18

Intensive distribution generally suits low-priced convenience goods.

Accepted Answer

A) True 
 B)False

Question 19

Crafty Covers Inc.(CCI)sells some of its products like cellphone covers,sling bags,and wallets,by storing,displaying,and selling them in gift shops,supermarkets,and drug stores.This implies that CCI is a

Accepted Answer

A) limited-function merchant wholesaler. 
B) merchant wholesaler. 
C) rack jobber. 
D) drop shipper. 
A) limited-function merchant wholesaler. 
B) merchant wholesaler. 
C) rack jobber. 
D) drop shipper.

Question 20

To reach a target market with a small number of buyers,a direct distribution channel is often the best choice.

Accepted Answer

A) True 
 B)False

Some companies will dodge the process of test marketing in order to avoid having their competitors learn of their strategies.

Vending machines are an example of

Which of the following is NOT a benefit of using the Universal Product Code (UPC)?

A portable drill is classified as which of the following?

In which stage of the product life cycle do sales reach a saturation level,making further sales expansion difficult?

Sales volume fades late in the Growth stage,and some of the weaker competitors leave the market.

Retailers base their pricing decisions on the costs of purchasing products from other channel members.

A selective distribution contract requires cooperation by many intermediaries,including wholesalers and retailers,to achieve maximum coverage.

A brand manager or product manager plans and implements the balance of promotional,pricing,distribution,and product arrangements.

A marketer's product strategy focuses on a product's

A new computer server is classified as an expense item.

Federico purchased a new PC from Dell Computer's web site.He purchased his product via a(n)

While marketing a new wireless phone,Martins Corp.decided to skip the _____ stage of product development due to the expense of developing a limited production run,as well as concern over revealing product strategies to the competition.

What are consumer products usually classified as?

Which type of products have exclusive distribution with very few wholesalers and retailers and one or a few outlets?

Examples of automatic merchandising are Pampered Chef items that are purchased at house parties.

Marco wants a particular brand of golf ball,but his local pro shop does not have it.Instead of buying a substitute,Marco goes home and orders his preferred brand online.Marco is at which stage of brand loyalty?

Intensive distribution generally suits low-priced convenience goods.

Crafty Covers Inc.(CCI)sells some of its products like cellphone covers,sling bags,and wallets,by storing,displaying,and selling them in gift shops,supermarkets,and drug stores.This implies that CCI is a

To reach a target market with a small number of buyers,a direct distribution channel is often the best choice.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Business Today

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment,teamwork,and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

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Exam 12: Product and Distribution Strategies

Some companies will dodge the process of test marketing in order to avoid having their competitors learn of their strategies.

Vending machines are an example of

Which of the following is NOT a benefit of using the Universal Product Code (UPC)?

A portable drill is classified as which of the following?

In which stage of the product life cycle do sales reach a saturation level,making further sales expansion difficult?

Sales volume fades late in the Growth stage,and some of the weaker competitors leave the market.

Retailers base their pricing decisions on the costs of purchasing products from other channel members.

A selective distribution contract requires cooperation by many intermediaries,including wholesalers and retailers,to achieve maximum coverage.

A brand manager or product manager plans and implements the balance of promotional,pricing,distribution,and product arrangements.

A marketer's product strategy focuses on a product's

A new computer server is classified as an expense item.

Federico purchased a new PC from Dell Computer's web site.He purchased his product via a(n)

While marketing a new wireless phone,Martins Corp.decided to skip the _____ stage of product development due to the expense of developing a limited production run,as well as concern over revealing product strategies to the competition.

What are consumer products usually classified as?

Which type of products have exclusive distribution with very few wholesalers and retailers and one or a few outlets?

Examples of automatic merchandising are Pampered Chef items that are purchased at house parties.

Marco wants a particular brand of golf ball,but his local pro shop does not have it.Instead of buying a substitute,Marco goes home and orders his preferred brand online.Marco is at which stage of brand loyalty?

Intensive distribution generally suits low-priced convenience goods.

Crafty Covers Inc.(CCI)sells some of its products like cellphone covers,sling bags,and wallets,by storing,displaying,and selling them in gift shops,supermarkets,and drug stores.This implies that CCI is a

To reach a target market with a small number of buyers,a direct distribution channel is often the best choice.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Business Today

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment,teamwork,and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters