Question 1

What is customer relationship management (CRM)?

Accepted Answer

A)  The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability. 
B)  Integrates all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprisewide information about all business operations. 
C)  A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. 
D)  Connects the plans, methods, and tools aimed at integrating separate enterprise system. 
A)  The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability. 
B)  Integrates all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprisewide information about all business operations. 
C)  A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. 
D)  Connects the plans, methods, and tools aimed at integrating separate enterprise system.

Question 2

What is master data management?

Accepted Answer

A)  Occurs when the same data element has different values. 
B)  Occurs when a system produces incorrect, inconsistent, or duplicate data. 
C)  Refers to the overall management of the availability, usability, integrity, and security of company data. 
D)  The practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete, including such entities as customers, suppliers, products, sales, employees, and other critical entities that are commonly integrated across organizational systems. 
A)  Occurs when the same data element has different values. 
B)  Occurs when a system produces incorrect, inconsistent, or duplicate data. 
C)  Refers to the overall management of the availability, usability, integrity, and security of company data. 
D)  The practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete, including such entities as customers, suppliers, products, sales, employees, and other critical entities that are commonly integrated across organizational systems.

Question 3

Complete information asks if there is a value missing from the information.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is not a primary trait of information?

Accepted Answer

A)  Governance 
B)  Type 
C)  Timeliness 
D)  Quantity 
A)  Governance 
B)  Type 
C)  Timeliness 
D)  Quantity

Question 5

The physical view of information deals with the physical storage of information on a storage device.

Accepted Answer

A) True 
 B)False

Question 6

Information comes at the same level, formats, and granularities.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following lists include all of the five characteristics common to high-quality information?

Accepted Answer

A)  Accuracy, completeness, strength, support, and positive feedback 
B)  Accuracy, association, referral, sales, and marketing 
C)  Accuracy, competition, support, customer service, and visibility 
D)  Accuracy, completeness, consistency, timeliness, and uniqueness 
A)  Accuracy, completeness, strength, support, and positive feedback 
B)  Accuracy, association, referral, sales, and marketing 
C)  Accuracy, competition, support, customer service, and visibility 
D)  Accuracy, completeness, consistency, timeliness, and uniqueness

Question 8

What is the term for when a company examines its data to determine if it can meet business expectations, while identifying possible data gaps or where missing data might exist.

Accepted Answer

A)  Data steward 
B)  Data stewardship 
C)  Data validation 
D)  Data gap analysis 
A)  Data steward 
B)  Data stewardship 
C)  Data validation 
D)  Data gap analysis

Question 9

Which of the following represents the different information formats?

Accepted Answer

A)  Detail, summary, aggregate 
B)  Document, presentation, spreadsheet, database 
C)  Individual, department, enterprise 
D)  Executives, managers, operational employees 
A)  Detail, summary, aggregate 
B)  Document, presentation, spreadsheet, database 
C)  Individual, department, enterprise 
D)  Executives, managers, operational employees

Question 10

Entities are the data elements associated with an attribute.

Accepted Answer

A) True 
 B)False

Question 11

Relational integrity constraints enforce business rules vital to an organization's success and often require more insight and knowledge than relational integrity constraints.

Accepted Answer

A) True 
 B)False

Question 12

What is data integration?

Accepted Answer

A)  The integration of data from multiple sources, which provides a unified view of all data. 
B)  Takes information entered into a given system and sends it automatically to all downstream systems and processes. 
C)  Takes information entered into a given system and sends it automatically to all upstream systems and processes. 
D)  The integration of a company's existing management information systems. 
A)  The integration of data from multiple sources, which provides a unified view of all data. 
B)  Takes information entered into a given system and sends it automatically to all downstream systems and processes. 
C)  Takes information entered into a given system and sends it automatically to all upstream systems and processes. 
D)  The integration of a company's existing management information systems.

Question 13

Which of the following asks users to write lines of code to answer questions against a database?

Accepted Answer

A)  Structured query language 
B)  Relational query language 
C)  Structured elements 
D)  Data mining tools 
A)  Structured query language 
B)  Relational query language 
C)  Structured elements 
D)  Data mining tools

Question 14

Which of the following represents the different information granularities?

Accepted Answer

A)  Detail, summary, aggregate 
B)  Document, presentation, spreadsheet, database 
C)  Individual, department, enterprise 
D)  Executives, managers, operational employees 
A)  Detail, summary, aggregate 
B)  Document, presentation, spreadsheet, database 
C)  Individual, department, enterprise 
D)  Executives, managers, operational employees

Question 15

Information integrity is a measure of the quality of information.

Accepted Answer

A) True 
 B)False

Question 16

Relationship integrity criteria are rules that enforce basic and fundamental information-based constraints.

Accepted Answer

A) True 
 B)False

Question 17

Your textbook discussed an example where one user could perform a query to determine which recordings had a track length of four minutes or more, and another user could perform an analysis to determine the distribution of recordings as they relate to the different categories. This is an advantage of which database example?

Accepted Answer

A)  Increased scalability and performance 
B)  Increased information security 
C)  Reduced information redundancy 
D)  Increased flexibility 
A)  Increased scalability and performance 
B)  Increased information security 
C)  Reduced information redundancy 
D)  Increased flexibility

Question 18

Information integrity comprises rules that help ensure the quality of information.

Accepted Answer

A) True 
 B)False

Question 19

The core components of any system, regardless of size, are a database and a database management system.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following implies that aggregate or summary information is in agreement with detailed information?

Accepted Answer

A)  Uniqueness 
B)  Completeness 
C)  Consistency 
D)  Accuracy 
A)  Uniqueness 
B)  Completeness 
C)  Consistency 
D)  Accuracy

Exam 6: Valuing and Storing Organizational Informationdatabases

What is customer relationship management (CRM)?

What is master data management?

Complete information asks if there is a value missing from the information.

Which of the following is not a primary trait of information?

The physical view of information deals with the physical storage of information on a storage device.

Information comes at the same level, formats, and granularities.

Which of the following lists include all of the five characteristics common to high-quality information?

What is the term for when a company examines its data to determine if it can meet business expectations, while identifying possible data gaps or where missing data might exist.

Which of the following represents the different information formats?

Entities are the data elements associated with an attribute.

Relational integrity constraints enforce business rules vital to an organization's success and often require more insight and knowledge than relational integrity constraints.

What is data integration?

Which of the following asks users to write lines of code to answer questions against a database?

Which of the following represents the different information granularities?

Information integrity is a measure of the quality of information.

Relationship integrity criteria are rules that enforce basic and fundamental information-based constraints.

Information integrity comprises rules that help ensure the quality of information.

The core components of any system, regardless of size, are a database and a database management system.

Which of the following implies that aggregate or summary information is in agreement with detailed information?

Business Driven Technology

Identifying Competitive Advantages

Strategic Initiatives for Implementing Competitive Advantages

Measuring the Success of Strategic Initiatives

Organizational Structures That Support Strategic Initiatives

Accessing Organizational Informationdata Warehouses

Understanding Big Data and Its Impact on Business

Enabling the Organizationdecision Making

Extending the Organizationsupply Chain Management

Building a Customer-Centric Organizationcustomer Relationship Management

Integrating the Organization From End to Endenterprise Resource Planning

Creating Innovative Organizations

Ebusiness

Creating Collaborative Partnerships

Integrating Wireless Technology in Business

Developing Software to Streamline Operations

Methodologies for Supporting Agile Organizations

Managing Organizational Projects

Business Driven Technology

Identifying Competitive Advantages

Strategic Initiatives for Implementing Competitive Advantages

Measuring the Success of Strategic Initiatives

Organizational Structures That Support Strategic Initiatives

Valuing and Storing Organizational Informationdatabases

Accessing Organizational Informationdata Warehouses

Understanding Big Data and Its Impact on Business

Enabling the Organizationdecision Making

Extending the Organizationsupply Chain Management

Building a Customer-Centric Organizationcustomer Relationship Management

Integrating the Organization From End to Endenterprise Resource Planning

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