Question 1

Hispanic Americans are the most diverse ethnic group in the United States today.

Accepted Answer

A) True 
 B)False

Question 2

Differences in market share across geographic markets may be the result of such factors as the common marketing practice of putting more merchandising dollars behind markets that sell more.

Accepted Answer

A) True 
 B)False

Question 3

Queens County (one of the five boroughs that make up the City of New York) is one of the most multicultural counties in America, where ________ percent of its residents were born outside the United States.

Accepted Answer

A)  26 
B)  36 
C)  46 
D)  56 
E)  66 
A)  26 
B)  36 
C)  46 
D)  56 
E)  66

Question 4

Within cognitive age, ________ is how similar a person's interests are from those in his or her age group.

Accepted Answer

A)  feel age 
B)  look age 
C)  do age 
D)  interest age 
E)  chronological age 
A)  feel age 
B)  look age 
C)  do age 
D)  interest age 
E)  chronological age

Question 5

Hip-ennials believe they can have an impact on the world and make it better, are aware of what's going on globally, give to charity, and search for information regularly.

Accepted Answer

A) True 
 B)False

Question 6

Also known as the "Homeland Generation" and "Digital Natives," members of the ________ subculture were born between 1997 and today.

Accepted Answer

A)  Generation Z 
B)  Generation Y 
C)  Generation X 
D)  Twixters 
E)  Baby Boomers 
A)  Generation Z 
B)  Generation Y 
C)  Generation X 
D)  Twixters 
E)  Baby Boomers

Question 7

Commonly, consumer behavior is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.

Accepted Answer

A) True 
 B)False

Question 8

In the United States, nearly ________% of women over 16 are in the labor force.

Accepted Answer

A)  30 
B)  50 
C)  60 
D)  72 
E)  81 
A)  30 
B)  50 
C)  60 
D)  72 
E)  81

Question 9

Hispanics have replaced African Americans as the largest minority group in the United States.

Accepted Answer

A) True 
 B)False

Question 10

Baby Boomers are consumption oriented.

Accepted Answer

A) True 
 B)False

Question 11

Within cognitive age, ________ is how old one feels.

Accepted Answer

A)  feel age 
B)  look age 
C)  do age 
D)  interest age 
E)  chronological age 
A)  feel age 
B)  look age 
C)  do age 
D)  interest age 
E)  chronological age

Question 12

In which state in the United States is M&Ms the most preferred candy?

Accepted Answer

A)  New York 
B)  Georgia 
C)  Massachusetts 
D)  Illinois 
E)  California 
A)  New York 
B)  Georgia 
C)  Massachusetts 
D)  Illinois 
E)  California

Question 13

Why is it of importance to marketers to segment the market according to religious subcultures?

Accepted Answer

Consumer behavior is directly affected b

Question 14

American Jews have higher levels of brand loyalty and word of mouth than non-Jews.

Accepted Answer

A) True 
 B)False

Question 15

Which American ethnic subculture is the fastest growing?

Accepted Answer

A)  Hispanic American 
B)  African American 
C)  Asian American 
D)  American Indian 
E)  none of the above 
A)  Hispanic American 
B)  African American 
C)  Asian American 
D)  American Indian 
E)  none of the above

Question 16

When segmenting women who work outside the home, the ________ is older, employed, moneyed, content, open to and responsive to new technologies, watches more TV than other working women, and likes newspaper inserts.

Accepted Answer

A)  Plan-to-Work Housewife 
B)  Independent Woman 
C)  Just-a-Job Working Woman 
D)  Mom Achiever 
E)  Alpha Goddess 
A)  Plan-to-Work Housewife 
B)  Independent Woman 
C)  Just-a-Job Working Woman 
D)  Mom Achiever 
E)  Alpha Goddess

Question 17

In relation to consumer behavior, young female Hispanic consumers ________ than non-Hispanic females.

Accepted Answer

A)  prefer new, undiscovered brands more 
B)  traditionally shop at large grocery chains more 
C)  are more price- rather than fashion-conscious when it comes to clothing 
D)  prefer frozen to fresh or prepared food items more 
E)  have a higher need for uniqueness 
A)  prefer new, undiscovered brands more 
B)  traditionally shop at large grocery chains more 
C)  are more price- rather than fashion-conscious when it comes to clothing 
D)  prefer frozen to fresh or prepared food items more 
E)  have a higher need for uniqueness

Question 18

When Kohler introduced the Elevance Rising Wall Bath, they were targeting an age subculture.

Accepted Answer

A) True 
 B)False

Question 19

The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.

Accepted Answer

A)  demographic 
B)  geographic 
C)  racial 
D)  ethnic 
E)  religious 
A)  demographic 
B)  geographic 
C)  racial 
D)  ethnic 
E)  religious

Question 20

The availability of ________ has allowed marketers to reallocate resources (e.g. moving inventory around the country and shifting ad expenditures) geographically in order to increase the profitability of brands.

Accepted Answer

A)  scanner data 
B)  topological factors 
C)  linguistic cues 
D)  content analysis 
E)  field observation 
A)  scanner data 
B)  topological factors 
C)  linguistic cues 
D)  content analysis 
E)  field observation

Hispanic Americans are the most diverse ethnic group in the United States today.

Differences in market share across geographic markets may be the result of such factors as the common marketing practice of putting more merchandising dollars behind markets that sell more.

Queens County (one of the five boroughs that make up the City of New York) is one of the most multicultural counties in America, where ________ percent of its residents were born outside the United States.

Within cognitive age, ________ is how similar a person's interests are from those in his or her age group.

Hip-ennials believe they can have an impact on the world and make it better, are aware of what's going on globally, give to charity, and search for information regularly.

Also known as the "Homeland Generation" and "Digital Natives," members of the ________ subculture were born between 1997 and today.

Commonly, consumer behavior is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.

In the United States, nearly ________% of women over 16 are in the labor force.

Hispanics have replaced African Americans as the largest minority group in the United States.

Baby Boomers are consumption oriented.

Within cognitive age, ________ is how old one feels.

In which state in the United States is M&Ms the most preferred candy?

Why is it of importance to marketers to segment the market according to religious subcultures?

American Jews have higher levels of brand loyalty and word of mouth than non-Jews.

Which American ethnic subculture is the fastest growing?

When segmenting women who work outside the home, the ________ is older, employed, moneyed, content, open to and responsive to new technologies, watches more TV than other working women, and likes newspaper inserts.

In relation to consumer behavior, young female Hispanic consumers ________ than non-Hispanic females.

When Kohler introduced the Elevance Rising Wall Bath, they were targeting an age subculture.

The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.

The availability of ________ has allowed marketers to reallocate resources (e.g. moving inventory around the country and shifting ad expenditures) geographically in order to increase the profitability of brands.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 12: Subcultures and Consumer Behavior

Hispanic Americans are the most diverse ethnic group in the United States today.

Differences in market share across geographic markets may be the result of such factors as the common marketing practice of putting more merchandising dollars behind markets that sell more.

Queens County (one of the five boroughs that make up the City of New York) is one of the most multicultural counties in America, where ________ percent of its residents were born outside the United States.

Within cognitive age, ________ is how similar a person's interests are from those in his or her age group.

Hip-ennials believe they can have an impact on the world and make it better, are aware of what's going on globally, give to charity, and search for information regularly.

Also known as the "Homeland Generation" and "Digital Natives," members of the ________ subculture were born between 1997 and today.

Commonly, consumer behavior is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.

In the United States, nearly ________% of women over 16 are in the labor force.

Hispanics have replaced African Americans as the largest minority group in the United States.

Baby Boomers are consumption oriented.

Within cognitive age, ________ is how old one feels.

In which state in the United States is M&Ms the most preferred candy?

Why is it of importance to marketers to segment the market according to religious subcultures?

American Jews have higher levels of brand loyalty and word of mouth than non-Jews.

Which American ethnic subculture is the fastest growing?

When segmenting women who work outside the home, the ________ is older, employed, moneyed, content, open to and responsive to new technologies, watches more TV than other working women, and likes newspaper inserts.

In relation to consumer behavior, young female Hispanic consumers ________ than non-Hispanic females.

When Kohler introduced the Elevance Rising Wall Bath, they were targeting an age subculture.

The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.

The availability of ________ has allowed marketers to reallocate resources (e.g. moving inventory around the country and shifting ad expenditures) geographically in order to increase the profitability of brands.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters