Question 1

Generally, the consumption habits of African American consumers are a function of their ________ rather than their ________.

Accepted Answer

A)  ethnicity; brand loyalty 
B)  social standing; ethnicity 
C)  ethnicity; convenience 
D)  convenience; ethnicity 
E)  ethnicity; social standing 
A)  ethnicity; brand loyalty 
B)  social standing; ethnicity 
C)  ethnicity; convenience 
D)  convenience; ethnicity 
E)  ethnicity; social standing

Question 2

Which of the following is true of the "elderly"?

Accepted Answer

A)  They are especially knowledgeable and alert customers. 
B)  They see age as a physical state. 
C)  They are selectively innovative. 
D)  They seek new experiences and personal challenges. 
E)  They feel financially secure. 
A)  They are especially knowledgeable and alert customers. 
B)  They see age as a physical state. 
C)  They are selectively innovative. 
D)  They seek new experiences and personal challenges. 
E)  They feel financially secure.

Question 3

________ constitute the largest Hispanic subcultural group.

Accepted Answer

A)  Cubans 
B)  Dominicans 
C)  Nicaraguans 
D)  Puerto Ricans 
E)  Mexicans 
A)  Cubans 
B)  Dominicans 
C)  Nicaraguans 
D)  Puerto Ricans 
E)  Mexicans

Question 4

The comfort-seeking segment of Millennials that does not buy green products and cares mostly about their businesses and their families is known as ________.

Accepted Answer

A)  Hip-ennials 
B)  Millennial Moms 
C)  Anti-Millennials 
D)  Gadget Gurus 
E)  Old-School Millennials 
A)  Hip-ennials 
B)  Millennial Moms 
C)  Anti-Millennials 
D)  Gadget Gurus 
E)  Old-School Millennials

Question 5

Kosher seals on food items are placed to cater to a(n) ________ subculture.

Accepted Answer

A)  ethnic 
B)  racial 
C)  religious 
D)  nationality 
E)  geographic location 
A)  ethnic 
B)  racial 
C)  religious 
D)  nationality 
E)  geographic location

Question 6

The first thing Christopher was asked when he went to work for an advertising firm is how to promote to African Americans. After careful consideration, which of the following is the best advice Christopher could give his new employers?

Accepted Answer

A)  Separate advertisements to this ethnic subculture are never done and should not be considered. 
B)  All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups. 
C)  African American children tend to gravitate toward toys and characters that look like them. 
D)  All promotions to African Americans have to take into account the market's income, which has been declining drastically over the last two decades. 
E)  none of the above 
A)  Separate advertisements to this ethnic subculture are never done and should not be considered. 
B)  All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups. 
C)  African American children tend to gravitate toward toys and characters that look like them. 
D)  All promotions to African Americans have to take into account the market's income, which has been declining drastically over the last two decades. 
E)  none of the above

Question 7

For Generation X, enjoying life and having a lifestyle that provides freedom and flexibility is more important than salary.

Accepted Answer

A) True 
 B)False

Question 8

On a percentage basis, which of the following is the fastest-growing American minority?

Accepted Answer

A)  African Americans 
B)  Hispanic Americans 
C)  Latin Americans 
D)  Asian Americans 
E)  Eastern European Americans 
A)  African Americans 
B)  Hispanic Americans 
C)  Latin Americans 
D)  Asian Americans 
E)  Eastern European Americans

Question 9

The globally aware, charitable segment of Millennials that is characterized by a belief that they can have an impact on the world and make it better is known as ________.

Accepted Answer

A)  Hip-ennials 
B)  Millennial Moms 
C)  Anti-Millennials 
D)  Gadget Gurus 
E)  Old-School Millennials 
A)  Hip-ennials 
B)  Millennial Moms 
C)  Anti-Millennials 
D)  Gadget Gurus 
E)  Old-School Millennials

Question 10

Men show superior affect and purchase intentions toward ads that are verbal, harmonious, complex, and category-oriented.

Accepted Answer

A) True 
 B)False

Question 11

Protestant denominations, Roman Catholicism, and Judaism are the principal organized subcultures based on ________.

Accepted Answer

A)  nationality 
B)  religion 
C)  age 
D)  gender 
E)  geographic location 
A)  nationality 
B)  religion 
C)  age 
D)  gender 
E)  geographic location

Question 12

Compare Baby Boomers and Generation Xers in terms of attitudes toward brands and price-quality attitudes.

Accepted Answer

Baby Boomers are brand loyal and will bu

Question 13

The 21-29 year olds who are part of Generation Y are known as Tweens.

Accepted Answer

A) True 
 B)False

Question 14

What is the most striking characteristic of Asian Americans?

Accepted Answer

A)  high level of educational attainment 
B)  common language 
C)  homogeneity 
D)  high concentrations in rural areas 
E)  low median household incomes 
A)  high level of educational attainment 
B)  common language 
C)  homogeneity 
D)  high concentrations in rural areas 
E)  low median household incomes

Question 15

For products of very broad appeal, such as aspirin or toothpaste, African Americans can probably be most effectively reached through mass media.

Accepted Answer

A) True 
 B)False

Question 16

In the United States, ________ percent of the American population is foreign born. This shows how important nationality subcultures are.

Accepted Answer

A)  7 
B)  13 
C)  19 
D)  25 
E)  31 
A)  7 
B)  13 
C)  19 
D)  25 
E)  31

Question 17

Subcultures are ________.

Accepted Answer

A)  mutually exclusive in terms of membership 
B)  a hindrance to market segmentation 
C)  dynamic and evolving 
D)  vastly different in values and beliefs from dominant American culture 
E)  static 
A)  mutually exclusive in terms of membership 
B)  a hindrance to market segmentation 
C)  dynamic and evolving 
D)  vastly different in values and beliefs from dominant American culture 
E)  static

Question 18

Despite the various countries of origin of Hispanic Americans, this subcultural group is often considered by some people as a single market based on ________.

Accepted Answer

A)  age 
B)  nationality 
C)  geographic location 
D)  religion 
E)  language 
A)  age 
B)  nationality 
C)  geographic location 
D)  religion 
E)  language

Question 19

Which of the following is true of the "new-age elderly"?

Accepted Answer

A)  They are not innovative. 
B)  They seek stability and a secure routine. 
C)  They perceive themselves to be of normal health for their age. 
D)  They feel life should be dependable and routine. 
E)  They see themselves as younger than their chronological age. 
A)  They are not innovative. 
B)  They seek stability and a secure routine. 
C)  They perceive themselves to be of normal health for their age. 
D)  They feel life should be dependable and routine. 
E)  They see themselves as younger than their chronological age.

Question 20

Members of a specific ________ possess beliefs, values, and customs that set them apart from other members of the same society.

Accepted Answer

A)  subculture 
B)  demographic 
C)  trait 
D)  race 
E)  ideology 
A)  subculture 
B)  demographic 
C)  trait 
D)  race 
E)  ideology

Generally, the consumption habits of African American consumers are a function of their rather than their .

Which of the following is true of the "elderly"?

________ constitute the largest Hispanic subcultural group.

The comfort-seeking segment of Millennials that does not buy green products and cares mostly about their businesses and their families is known as ________.

Kosher seals on food items are placed to cater to a(n) ________ subculture.

The first thing Christopher was asked when he went to work for an advertising firm is how to promote to African Americans. After careful consideration, which of the following is the best advice Christopher could give his new employers?

For Generation X, enjoying life and having a lifestyle that provides freedom and flexibility is more important than salary.

On a percentage basis, which of the following is the fastest-growing American minority?

The globally aware, charitable segment of Millennials that is characterized by a belief that they can have an impact on the world and make it better is known as ________.

Men show superior affect and purchase intentions toward ads that are verbal, harmonious, complex, and category-oriented.

Protestant denominations, Roman Catholicism, and Judaism are the principal organized subcultures based on ________.

Compare Baby Boomers and Generation Xers in terms of attitudes toward brands and price-quality attitudes.

The 21-29 year olds who are part of Generation Y are known as Tweens.

What is the most striking characteristic of Asian Americans?

For products of very broad appeal, such as aspirin or toothpaste, African Americans can probably be most effectively reached through mass media.

In the United States, ________ percent of the American population is foreign born. This shows how important nationality subcultures are.

Subcultures are ________.

Despite the various countries of origin of Hispanic Americans, this subcultural group is often considered by some people as a single market based on ________.

Which of the following is true of the "new-age elderly"?

Members of a specific ________ possess beliefs, values, and customs that set them apart from other members of the same society.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 12: Subcultures and Consumer Behavior

Generally, the consumption habits of African American consumers are a function of their ________ rather than their ________.

Which of the following is true of the "elderly"?

________ constitute the largest Hispanic subcultural group.

The comfort-seeking segment of Millennials that does not buy green products and cares mostly about their businesses and their families is known as ________.

Kosher seals on food items are placed to cater to a(n) ________ subculture.

The first thing Christopher was asked when he went to work for an advertising firm is how to promote to African Americans. After careful consideration, which of the following is the best advice Christopher could give his new employers?

For Generation X, enjoying life and having a lifestyle that provides freedom and flexibility is more important than salary.

On a percentage basis, which of the following is the fastest-growing American minority?

The globally aware, charitable segment of Millennials that is characterized by a belief that they can have an impact on the world and make it better is known as ________.

Men show superior affect and purchase intentions toward ads that are verbal, harmonious, complex, and category-oriented.

Protestant denominations, Roman Catholicism, and Judaism are the principal organized subcultures based on ________.

Compare Baby Boomers and Generation Xers in terms of attitudes toward brands and price-quality attitudes.

The 21-29 year olds who are part of Generation Y are known as Tweens.

What is the most striking characteristic of Asian Americans?

For products of very broad appeal, such as aspirin or toothpaste, African Americans can probably be most effectively reached through mass media.

In the United States, ________ percent of the American population is foreign born. This shows how important nationality subcultures are.

Subcultures are ________.

Despite the various countries of origin of Hispanic Americans, this subcultural group is often considered by some people as a single market based on ________.

Which of the following is true of the "new-age elderly"?

Members of a specific ________ possess beliefs, values, and customs that set them apart from other members of the same society.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Generally, the consumption habits of African American consumers are a function of their rather than their .