Question 1

How does consumer behavior change among Hispanic consumers as they acculturate?

Accepted Answer

Hispanic consumers have a strong prefere

Question 2

Asian American consumers value quality, often associating quality with well-known upscale brands.

Accepted Answer

A) True 
 B)False

Question 3

What makes the Baby Boomer market so attractive to marketers?

Accepted Answer

Marketers have found Baby Boomers a part

Question 4

Provide an example of how a marketer might modify their product and/or its positioning to better meet the needs of targeted consumers and suit the subculture's values and tastes.

Accepted Answer

Examples may vary. One example from the

Question 5

From a marketing viewpoint, the best way to target the Hispanic market is on the basis of the group's ________.

Accepted Answer

A)  Spanish surname 
B)  Spanish spoken at home 
C)  country of family ancestry 
D)  country of origin 
E)  personal ethnic identification 
A)  Spanish surname 
B)  Spanish spoken at home 
C)  country of family ancestry 
D)  country of origin 
E)  personal ethnic identification

Question 6

The term ________ refers to the age segment of the population that was born between 1946 and 1964.

Accepted Answer

A)  Generation Y 
B)  Twixter 
C)  Generation X 
D)  Baby Boomer 
E)  Senior 
A)  Generation Y 
B)  Twixter 
C)  Generation X 
D)  Baby Boomer 
E)  Senior

Question 7

America is aging. What three factors are driving the growth of the elderly population in the United States?

Accepted Answer

• The declining birthrate
• Th

Question 8

The South and Midwest prefer white soft bread; the East and West coasts prefer firmer breads. This is an indication that marketers must recognize ________ subcultures.

Accepted Answer

A)  demographic 
B)  geographic 
C)  racial 
D)  ethnic 
E)  nationality 
A)  demographic 
B)  geographic 
C)  racial 
D)  ethnic 
E)  nationality

Question 9

Ethnic clothing, art, music, and foreign-language newspapers are examples of ________ that can be associated with nationality subcultures.

Accepted Answer

A)  cultural artifacts 
B)  loyalty drivers 
C)  ambassadors 
D)  fixation products 
E)  cross-cultural bridges 
A)  cultural artifacts 
B)  loyalty drivers 
C)  ambassadors 
D)  fixation products 
E)  cross-cultural bridges

Question 10

Which of the following is true of Hispanic American households?

Accepted Answer

A)  Hispanic Americans tend to be members of smaller families. 
B)  Hispanic Americans are less likely to live in an extended family household. 
C)  Hispanic American households are less likely to contain children. 
D)  Hispanic Americans spend more time caring for their children. 
E)  The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America. 
A)  Hispanic Americans tend to be members of smaller families. 
B)  Hispanic Americans are less likely to live in an extended family household. 
C)  Hispanic American households are less likely to contain children. 
D)  Hispanic Americans spend more time caring for their children. 
E)  The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America.

Question 11

Which of the following is true of African Americans in relation to marketing and media?

Accepted Answer

A)  African American adults tend to place a great deal of trust in African American-centric media. 
B)  Major advertisers targeting the African American market find specialized agencies to provide no benefit over general advertising agencies. 
C)  Personal grooming and food products targeted to African Americans are best advertised through mass media. 
D)  African Americans typically spend less time watching television than Caucasians. 
E)  Few African Americans believe that most advertising is targeted to white people. 
A)  African American adults tend to place a great deal of trust in African American-centric media. 
B)  Major advertisers targeting the African American market find specialized agencies to provide no benefit over general advertising agencies. 
C)  Personal grooming and food products targeted to African Americans are best advertised through mass media. 
D)  African Americans typically spend less time watching television than Caucasians. 
E)  Few African Americans believe that most advertising is targeted to white people.

Question 12

When marketers single-out a particular subculture that they wish to target, they must often modify the product to better meet the needs of the targeted consumers and also change the marketing message to suit the subculture's values and tastes.

Accepted Answer

A) True 
 B)False

Question 13

JONES MINI CASE: Bob Jones is 75 years old, but feels like he's only 60. He enjoys fishing and golf and recently bought a house in North Carolina so that he could be closer to his grandchildren. He and his wife, Shirley, have Internet access in their home and, most recently, used the Internet to purchase a birthday present for their youngest grandchild.
-In the JONES MINI CASE, which of the following labels best describes the Joneses?

Accepted Answer

A)  traditional elderly 
B)  new-age elderly 
C)  old-old 
D)  stereotypical elderly 
E)  technophobic elderly 
A)  traditional elderly 
B)  new-age elderly 
C)  old-old 
D)  stereotypical elderly 
E)  technophobic elderly

Question 14

Feel age, look age, do age and interest age are different dimensions of chronological age.

Accepted Answer

A) True 
 B)False

Question 15

Which state of the United States has the most love for Reese's Peanut Butter Cup candy?

Accepted Answer

A)  New York 
B)  Kansas 
C)  Boston 
D)  Chicago 
E)  Los Angeles 
A)  New York 
B)  Kansas 
C)  Boston 
D)  Chicago 
E)  Los Angeles

Question 16

________ are examples of subcultural categories based on age.

Accepted Answer

A)  Lower, middle, and upper 
B)  Greek, Italian, and Russian 
C)  Eastern, Southern, and Southwestern 
D)  Female and male 
E)  Teens, Generation Xers, and older Americans 
A)  Lower, middle, and upper 
B)  Greek, Italian, and Russian 
C)  Eastern, Southern, and Southwestern 
D)  Female and male 
E)  Teens, Generation Xers, and older Americans

Question 17

The African American subcultural grouping is best described as a single, undifferentiated market, consisting of consumers who have a uniform set of needs.

Accepted Answer

A) True 
 B)False

Question 18

JONES MINI CASE: Bob Jones is 75 years old, but feels like he's only 60. He enjoys fishing and golf and recently bought a house in North Carolina so that he could be closer to his grandchildren. He and his wife, Shirley, have Internet access in their home and, most recently, used the Internet to purchase a birthday present for their youngest grandchild.
-In the JONES MINI CASE, 60 is Bob's ________, whereas 75 is Bob's ________.

Accepted Answer

A)  chronological age; cognitive age 
B)  cognitive age; generational age 
C)  generational age; cognitive age 
D)  cognitive age; chronological age 
E)  generational age; chronological age 
A)  chronological age; cognitive age 
B)  cognitive age; generational age 
C)  generational age; cognitive age 
D)  cognitive age; chronological age 
E)  generational age; chronological age

Question 19

Which of the following is true of baby boomers?

Accepted Answer

A)  Baby Boomers are the youngest age cohort in America. 
B)  Baby Boomers are cynical and do not like to be marketed to. 
C)  Baby Boomers are consumption oriented. 
D)  Baby Boomers are set in their ways and unwilling to try new products and services. 
E)  Echo Boomers are the most sought-after subgroup of Baby Boomers. 
A)  Baby Boomers are the youngest age cohort in America. 
B)  Baby Boomers are cynical and do not like to be marketed to. 
C)  Baby Boomers are consumption oriented. 
D)  Baby Boomers are set in their ways and unwilling to try new products and services. 
E)  Echo Boomers are the most sought-after subgroup of Baby Boomers.

Question 20

In contrast to other American population segments, Hispanic Americans are ________.

Accepted Answer

A)  more religious 
B)  more populous 
C)  more patriotic 
D)  younger 
E)  more highly educated 
A)  more religious 
B)  more populous 
C)  more patriotic 
D)  younger 
E)  more highly educated

How does consumer behavior change among Hispanic consumers as they acculturate?

Asian American consumers value quality, often associating quality with well-known upscale brands.

What makes the Baby Boomer market so attractive to marketers?

Provide an example of how a marketer might modify their product and/or its positioning to better meet the needs of targeted consumers and suit the subculture's values and tastes.

From a marketing viewpoint, the best way to target the Hispanic market is on the basis of the group's ________.

The term ________ refers to the age segment of the population that was born between 1946 and 1964.

America is aging. What three factors are driving the growth of the elderly population in the United States?

The South and Midwest prefer white soft bread; the East and West coasts prefer firmer breads. This is an indication that marketers must recognize ________ subcultures.

Ethnic clothing, art, music, and foreign-language newspapers are examples of ________ that can be associated with nationality subcultures.

Which of the following is true of Hispanic American households?

Which of the following is true of African Americans in relation to marketing and media?

When marketers single-out a particular subculture that they wish to target, they must often modify the product to better meet the needs of the targeted consumers and also change the marketing message to suit the subculture's values and tastes.

Feel age, look age, do age and interest age are different dimensions of chronological age.

Which state of the United States has the most love for Reese's Peanut Butter Cup candy?

________ are examples of subcultural categories based on age.

The African American subcultural grouping is best described as a single, undifferentiated market, consisting of consumers who have a uniform set of needs.

Which of the following is true of baby boomers?

In contrast to other American population segments, Hispanic Americans are ________.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 12: Subcultures and Consumer Behavior

How does consumer behavior change among Hispanic consumers as they acculturate?

Asian American consumers value quality, often associating quality with well-known upscale brands.

What makes the Baby Boomer market so attractive to marketers?

Provide an example of how a marketer might modify their product and/or its positioning to better meet the needs of targeted consumers and suit the subculture's values and tastes.

From a marketing viewpoint, the best way to target the Hispanic market is on the basis of the group's ________.

The term ________ refers to the age segment of the population that was born between 1946 and 1964.

America is aging. What three factors are driving the growth of the elderly population in the United States?

The South and Midwest prefer white soft bread; the East and West coasts prefer firmer breads. This is an indication that marketers must recognize ________ subcultures.

Ethnic clothing, art, music, and foreign-language newspapers are examples of ________ that can be associated with nationality subcultures.

Which of the following is true of Hispanic American households?

Which of the following is true of African Americans in relation to marketing and media?

When marketers single-out a particular subculture that they wish to target, they must often modify the product to better meet the needs of the targeted consumers and also change the marketing message to suit the subculture's values and tastes.

Feel age, look age, do age and interest age are different dimensions of chronological age.

Which state of the United States has the most love for Reese's Peanut Butter Cup candy?

________ are examples of subcultural categories based on age.

The African American subcultural grouping is best described as a single, undifferentiated market, consisting of consumers who have a uniform set of needs.

Which of the following is true of baby boomers?

In contrast to other American population segments, Hispanic Americans are ________.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters