Exam 10: The Family and Its Social Class Standing

Nouveau riche consumers believe "toys" that are bought to display wealth publicly (e.g. yachts) are vulgar.

Although only a minority of U.S. households are considered "affluent," these households account for the majority of household income in the United States.

Families in the parenthood stage are an important market for luxury goods, new automobiles, expensive furniture, and vacations to faraway places.

Families that do not readily fit into the family life cycle are called ________.

When Joan got transferred to a new city, she went there ahead of the rest of her family and independently shopped for and purchased a home for them to move into upon their arrival. Joan's role as the only decision maker in the house purchase makes it an example of a(n) ________.

The most sophisticated geodemographic segmentation is Nielsen's PRIZM®, which combines sociodemographic and demographic factors with consumer buying and media exposure data to locate consumers with similar lifestyles and buying behaviors.

According to the ________ measure of social class, the phenomenon of social class is one that reflects an individual's sense of belonging or identification with others.

Sarah is focused on her family, and often sacrifices her own desires to meet the wants of her children. She trusts well-known companies and brands. When characterizing mothers' socialization-related attitudes, Sarah would be categorized as a ________.

The PRIZM® "Accumulated Wealth" segment shies away from buying conspicuous luxury goods because they regard them as in poor taste/showing off money.

Husband-wife decision making appears to be independent of cultural influences.

Differentiate between the four parental styles and their respective attitudes towards advertising, consumption, and yielding to children's buying requests.

Why do marketers target affluent households? If affluent households are such great targets, why not target them exclusively?

SMITH MINI CASE: Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union. He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan. -In the SMITH MINI CASE, Nathan roots for the Lions because his dad did. This is an example of ________.

According to social comparison theory, individuals normally compare their own material possessions with those owned by others in order to determine their relative social standing.

Gloria buys Crest toothpaste because her mother always bought Crest for her family when she was growing up. This is an example of ________.

________ is defined as the process by which children acquire the skills, knowledge, attitudes, and experiences necessary to function as consumers.

Over the past several decades, as a result of families having fewer children, there has been a trend toward children playing a more active role in the family decision-making process.

________ parents are very permissive, but provide their children with little or no nurturing during consumer socialization.

In the context of marketing, the most important role of the family is ________.

The family function related to setting priorities regarding learning and education, recreational activities, hobbies, setting career goals, media exposure, and shopping habits is ________.