Exam 10: The Family and Its Social Class Standing

Which of the following social class strata are typically conspicuous users of new wealth?

WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area. He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories. To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status. In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs. -In the WATCH MINI CASE, seeking a job with higher income and greater prestige, Bob is trying to exercise ________.

Vacuum cleaner manufacturers should conduct research on children who perform housekeeping chores by themselves in their roles as ________.

________ parents are very restrictive and not nurturing in respect to consumer socialization.

Most adolescents and teens prefer to look to their parents and older siblings in the development of consumer behavior norms.

What are the stages of the traditional family life cycle? What happens at each stage?

The Stoic socialization-related attitude is characterized as a mother who has the highest income and education, is rational, teaches her children to shop and spend responsibly, and resents the influence of the media on her children.

The feeling of social-group membership is referred to as ________.

The family commonly provides the opportunity for product exposure and trial and imparts consumption values to its members.

The family life cycle is a composite variable that combines marital status, size of family, age of family members (focusing on the age of the oldest or youngest child), and employment status of the head of household, and then classifies the family into a "typical" stage.

________ involves the transfer of values, product loyalties, or brand preferences from one generation to another.

The birth of the first child marks the transition from the ________ stage to the ________ stage of the traditional family life cycle.

Ken and Kira recently married and do not currently have any children. They both work and are conscientiously saving their money so that they can go on a cruise next summer. Ken and Kira are best described as being at the ________ stage of the traditional family life cycle.

________ is a measure of the amount of economic assets an individual possesses.

A(n) ________ is a weighted measure of the following socioeconomic variables: occupation, source of income (not amount of income), house type, and dwelling area (quality of neighborhood).

Relative to working-class study participants, young professionals are more likely to perceive themselves as ________.

________ is a weighted measure of occupation, source of income, house type, and quality of neighborhood to assess social class.

The choice of how many different social classes to use depends on the amount of detail that the researcher believes is necessary to explain adequately the attitudes or behavior under study.

Mothers are stronger consumer socialization agents than their husbands because ________.

Deborah is married and has a career. She multitasks and teaches her children how to become good consumers. She lets them learn from experience and make buying mistakes. When characterizing mothers' socialization-related attitudes, Deborah would be categorized as a ________.