Exam 7: Implementing Strategies: Management and Marketing Issues

Horizontal consistency is less important than vertical consistency in developing annual objectives, but it still contributes to improved objectives.

Which word or phrase would be most suitable to use in written objective statements?

Which of the following is NOT a management issue central to strategy implementation?

With a divisional structure by customer, an organization can effectively cater to the requirements of clearly defined customer groups.

"All of our locations will be open at least two evenings per week until 8:30 p.m." is an example of a(n)

The work and family issue is overwhelmingly a women's issue.

Conflict is highly unusual in well-run organizations.

The percentage of a manager's annual bonus attributable to short-term versus long-term results should vary by

Which organizational structure has the disadvantage of ambiguous roles for some senior executives?

A dual bonus system is based on both annual objectives and long-term objectives.

What change strategy involves giving orders and enforcing those orders?

Restructuring is sometimes called

How does reengineering differ from restructuring?

What is NOT one of the basic ways a divisional structure can be organized?

Discuss how work life/home life balance is being addressed by organizations.

Changing a strategy to fit an existing culture is not as effective as changing a firm's culture to fit a new strategy.

All of the following are strategic marketing issues or decisions EXCEPT

Serving two segments with the same strategy is not a step in perceptual mapping.

Which of the following is NOT true about objectives?

Holding a meeting at which conflicting parties present their views and work through their differences is part of the defusion technique of managing conflict.