Question 1

Test marketing is used more frequently by industrial companies than consumer goods companies.

Accepted Answer

A) True 
 B)False

Question 2

Financial ratios are computed from an organization's income statement and balance sheet.

Accepted Answer

A) True 
 B)False

Question 3

According to William King, a task force of managers from different units of the organization should be charged with determining the 20 most important strengths and weaknesses that should influence the future of the organization.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is NOT a key question that can reveal internal strengths and weaknesses regarding a firm's marketing function?

Accepted Answer

A)  Does the firm have an effective sales organization? 
B)  Has the firm's market share been increasing? 
C)  Are markets segmented effectively? 
D)  Are the firm's products and services priced appropriately? 
E)  Does the firm have good liquidity? 
A)  Does the firm have an effective sales organization? 
B)  Has the firm's market share been increasing? 
C)  Are markets segmented effectively? 
D)  Are the firm's products and services priced appropriately? 
E)  Does the firm have good liquidity?

Question 5

The times-interest-earned ratio would be classified as a(n)

Accepted Answer

A)  activity ratio. 
B)  leverage ratio. 
C)  profitability ratio. 
D)  liquidity ratio. 
E)  growth ratio. 
A)  activity ratio. 
B)  leverage ratio. 
C)  profitability ratio. 
D)  liquidity ratio. 
E)  growth ratio.

Question 6

"Showrooming" is when shoppers check out products in stores, but buy them online.

Accepted Answer

A) True 
 B)False

Question 7

________ exemplifies the complexity of relationships among the functional areas of business.

Accepted Answer

A)  Government auditing 
B)  External auditing 
C)  Financial ratio analysis 
D)  Environmental scanning 
E)  Distribution strategy 
A)  Government auditing 
B)  External auditing 
C)  Financial ratio analysis 
D)  Environmental scanning 
E)  Distribution strategy

Question 8

Identify the four basic functions of management, and describe each function.

Accepted Answer

The four basic functions of management a

Question 9

The Robinson-Patman Act affects a company's

Accepted Answer

A)  pricing. 
B)  product/service planning. 
C)  customer analysis. 
D)  marketing research. 
E)  distribution. 
A)  pricing. 
B)  product/service planning. 
C)  customer analysis. 
D)  marketing research. 
E)  distribution.

Question 10

Successful strategy formulation generally rests upon the ability of an organization to sell some product or service.

Accepted Answer

A) True 
 B)False

Question 11

Selling includes all of these marketing activities EXCEPT

Accepted Answer

A)  advertising. 
B)  dealer relations. 
C)  customer analysis. 
D)  publicity. 
E)  sales promotion. 
A)  advertising. 
B)  dealer relations. 
C)  customer analysis. 
D)  publicity. 
E)  sales promotion.

Question 12

According to James Van Horne the functions of finance and accounting comprise three decisions: the investment decision, the financing decision, and the dividend decision.

Accepted Answer

A) True 
 B)False

Question 13

A limitation of financial ratios is the fact that they are based on accounting data.

Accepted Answer

A) True 
 B)False

Question 14

What are the five basic functions of marketing?

Accepted Answer

(1) marketing research and tar

Question 15

According to James Van Horne, what are the three decisions that comprise the functions of finance? Describe each function.

Accepted Answer

The three basic functions of finance, ac

Question 16

The strategic-management process takes place largely within a particular organization's ________.

Accepted Answer

A)  business model 
B)  culture 
C)  finances 
D)  supplier base 
E)  customer base 
A)  business model 
B)  culture 
C)  finances 
D)  supplier base 
E)  customer base

Question 17

Marketing research is the systematic gathering, recording, and analyzing of data to identify and define opportunities and problems relating to the marketing of goods and services.

Accepted Answer

A) True 
 B)False

Question 18

Which management function includes breaking tasks into jobs, combining jobs to form departments, and delegating authority?

Accepted Answer

A)  Motivating 
B)  Staffing 
C)  Organizing 
D)  Controlling 
E)  Planning 
A)  Motivating 
B)  Staffing 
C)  Organizing 
D)  Controlling 
E)  Planning

Question 19

The purpose of organizing is to achieve coordinated effort by defining task and authority relationships.

Accepted Answer

A) True 
 B)False

Question 20

What category of ratios measures how effectively a firm can maintain its economic position in the growth of the economy and industry?

Accepted Answer

A)  Profitability 
B)  Liquidity 
C)  Leverage 
D)  Revenue Growth 
E)  Growth 
A)  Profitability 
B)  Liquidity 
C)  Leverage 
D)  Revenue Growth 
E)  Growth

Test marketing is used more frequently by industrial companies than consumer goods companies.

Financial ratios are computed from an organization's income statement and balance sheet.

According to William King, a task force of managers from different units of the organization should be charged with determining the 20 most important strengths and weaknesses that should influence the future of the organization.

Which of the following is NOT a key question that can reveal internal strengths and weaknesses regarding a firm's marketing function?

The times-interest-earned ratio would be classified as a(n)

"Showrooming" is when shoppers check out products in stores, but buy them online.

________ exemplifies the complexity of relationships among the functional areas of business.

Identify the four basic functions of management, and describe each function.

The Robinson-Patman Act affects a company's

Successful strategy formulation generally rests upon the ability of an organization to sell some product or service.

Selling includes all of these marketing activities EXCEPT

According to James Van Horne the functions of finance and accounting comprise three decisions: the investment decision, the financing decision, and the dividend decision.

A limitation of financial ratios is the fact that they are based on accounting data.

What are the five basic functions of marketing?

According to James Van Horne, what are the three decisions that comprise the functions of finance? Describe each function.

The strategic-management process takes place largely within a particular organization's ________.

Marketing research is the systematic gathering, recording, and analyzing of data to identify and define opportunities and problems relating to the marketing of goods and services.

Which management function includes breaking tasks into jobs, combining jobs to form departments, and delegating authority?

The purpose of organizing is to achieve coordinated effort by defining task and authority relationships.

What category of ratios measures how effectively a firm can maintain its economic position in the growth of the economy and industry?

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Marketing Issues

Implementing Strategies: Finance and Accounting Issues

Strategy Evaluation and Governance

Business Ethics, Environmental Sustainability, and Social Responsibility

Global and International Issues

Filters

Exam 4: The Internal Assessment

Test marketing is used more frequently by industrial companies than consumer goods companies.

Financial ratios are computed from an organization's income statement and balance sheet.

According to William King, a task force of managers from different units of the organization should be charged with determining the 20 most important strengths and weaknesses that should influence the future of the organization.

Which of the following is NOT a key question that can reveal internal strengths and weaknesses regarding a firm's marketing function?

The times-interest-earned ratio would be classified as a(n)

"Showrooming" is when shoppers check out products in stores, but buy them online.

________ exemplifies the complexity of relationships among the functional areas of business.

Identify the four basic functions of management, and describe each function.

The Robinson-Patman Act affects a company's

Successful strategy formulation generally rests upon the ability of an organization to sell some product or service.

Selling includes all of these marketing activities EXCEPT

According to James Van Horne the functions of finance and accounting comprise three decisions: the investment decision, the financing decision, and the dividend decision.

A limitation of financial ratios is the fact that they are based on accounting data.

What are the five basic functions of marketing?

According to James Van Horne, what are the three decisions that comprise the functions of finance? Describe each function.

The strategic-management process takes place largely within a particular organization's ________.

Marketing research is the systematic gathering, recording, and analyzing of data to identify and define opportunities and problems relating to the marketing of goods and services.

Which management function includes breaking tasks into jobs, combining jobs to form departments, and delegating authority?

The purpose of organizing is to achieve coordinated effort by defining task and authority relationships.

What category of ratios measures how effectively a firm can maintain its economic position in the growth of the economy and industry?

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Marketing Issues

Implementing Strategies: Finance and Accounting Issues

Strategy Evaluation and Governance

Business Ethics, Environmental Sustainability, and Social Responsibility

Global and International Issues

Filters