Exam 4: The Internal Assessment

Distribution includes

The Internal Factor Evaluation (IFE) Matrix should be developed on a multiple business unit basis in multidivisional firms.

Explain briefly the marketing function of promotion.

What category of ratios includes return on total assets and return on stockholders' equity?

The average total weighted score in the IFE Matrix is

The process of performing an internal audit, compared to the external audit, provides more opportunity for participants to understand how their jobs, departments, and divisions fit into the whole organization.

Land is an example of a(n) ________ resource.

What marketing function includes test marketing?

Since ________ resources can more easily be bought and sold, ________ resources are often more important for gaining and sustaining competitive advantages.

An organization's culture compares to an individual's personality in the sense that no two organizations have the same culture and no two individuals have the same personality.

Linkages between a firm's culture and strategies often determine success.

Describe the controlling function of management. Include the four basic steps that comprise this function in your description.

Allocating resources is one of the four basic activities (functions) performed by managers.

All of the following are basic functions of marketing EXCEPT

Issuance of stock is a(n) ________ decision.

The management function that is most important for strategy implementation is

Activity ratios measure how effectively a firm is using its resources.

Discuss the three separate fronts on which an effective financial ratio analysis is conducted.

The maximum weight for a factor in the IFE Matrix is

Which of the three finance and accounting decisions involves determining the best capital structure for the firm?