Question 1

Which of the following statements is not true about the Chatbooks content marketing campaign?

Accepted Answer

A) The video produced for the campaign incorporates simple directions on how to use the new product 
B) The interesting video highlights a super-efficient mother creating a beautiful book of pictures of her children 
C) The Chatbooks campaign was very effective in building brand awareness 
D) The Chatbooks video appeared on Facebook,YouTube and other media outlets 
A) The video produced for the campaign incorporates simple directions on how to use the new product 
B) The interesting video highlights a super-efficient mother creating a beautiful book of pictures of her children 
C) The Chatbooks campaign was very effective in building brand awareness 
D) The Chatbooks video appeared on Facebook,YouTube and other media outlets

Question 2

You are making plane reservations on the phone and see an attractive rate.But,before you can finish booking your reservations,the rate increases.Why has this happened?

Accepted Answer

A) the airline is using demand-based pricing 
B) he airline has reached its hurdle rate 
C) the airline is using dynamic pricing 
D) the airline is using artificial intelligence 
A) the airline is using demand-based pricing 
B) he airline has reached its hurdle rate 
C) the airline is using dynamic pricing 
D) the airline is using artificial intelligence

Which of the following statements is not true about the Chatbooks content marketing campaign?

You are making plane reservations on the phone and see an attractive rate.But,before you can finish booking your reservations,the rate increases.Why has this happened?

The Foundations of Business

Entrepreneurship

Selecting a Form of Business Ownership

Business Ethics and Social Responsibility

Managing for Business Success

Recruiting, Motivating, and Keeping Quality Employees

Product Design and Development

Operations Management in Manufacturing and Service Industries

Business in a Global Environment

Marketing: Providing Value to Customers

The Role of Accounting in Business

Managing Financial Resources

Teamwork and Communications

Personal Finances

Managing Information and Technology

The Legal and Regulatory Environment of Business

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Exam 11: Operating in a Digital Marketing and Social Networking

Which of the following statements is not true about the Chatbooks content marketing campaign?

You are making plane reservations on the phone and see an attractive rate.But,before you can finish booking your reservations,the rate increases.Why has this happened?

The Foundations of Business

Entrepreneurship

Selecting a Form of Business Ownership

Business Ethics and Social Responsibility

Managing for Business Success

Recruiting, Motivating, and Keeping Quality Employees

Product Design and Development

Operations Management in Manufacturing and Service Industries

Business in a Global Environment

Marketing: Providing Value to Customers

The Role of Accounting in Business

Managing Financial Resources

Teamwork and Communications

Personal Finances

Managing Information and Technology

The Legal and Regulatory Environment of Business

Filters