Question 1

Some potential customers are unwilling to buy online because ____________.

Accepted Answer

A) they cannot see the product itself 
B) online prices are higher than department store prices 
C) buying online is inconvenient 
D) good bought online cannot be returned 
A) they cannot see the product itself 
B) online prices are higher than department store prices 
C) buying online is inconvenient 
D) good bought online cannot be returned

Question 2

The purpose of Starbuck's content marketing campaigns is to promote its products.

Accepted Answer

A) True 
 B)False

Question 3

The use of RFID (radio-frequency identification)tags attached to an item can be used to collect data on customers.

Accepted Answer

A) True 
 B)False

Question 4

If a college student is making a purchasing decision,it is unlikely that he or should would be interested in this type of product.

Accepted Answer

A) digital-based products 
B) technology-based products 
C) entertainment-based products that have been around for many years 
D) products that connect one electronic device to another 
A) digital-based products 
B) technology-based products 
C) entertainment-based products that have been around for many years 
D) products that connect one electronic device to another

Question 5

Which of the following is a false statement?

Accepted Answer

A) Consumers do not want to see slick ads or know they are being marketed to 
B) Consumers want to be entertained and allowed to control when and where they receive their messages 
C) Spending on digital marketing by advertisers is predicted to increase substantially whereas spending on traditional advertising is predicted to decline 
D) The onslaught of intrusive or misleading ads frustrates consumers,but there is nothing they can do to make them disappear 
A) Consumers do not want to see slick ads or know they are being marketed to 
B) Consumers want to be entertained and allowed to control when and where they receive their messages 
C) Spending on digital marketing by advertisers is predicted to increase substantially whereas spending on traditional advertising is predicted to decline 
D) The onslaught of intrusive or misleading ads frustrates consumers,but there is nothing they can do to make them disappear

Question 6

Amazon uses Big Data for all of the following purposes except ________.

Accepted Answer

A) run seminars to educate other online companies on data security 
B) monitor,track and secure items stored in its fulfilment centers 
C) educate customer representatives so they can provide quality support to customers 
D) uses knowledge gleaned from the analysis of its Big Data to prepare and sell information packages to marketers 
A) run seminars to educate other online companies on data security 
B) monitor,track and secure items stored in its fulfilment centers 
C) educate customer representatives so they can provide quality support to customers 
D) uses knowledge gleaned from the analysis of its Big Data to prepare and sell information packages to marketers

Question 7

Content marketing is intended to attract potential buyers by building a strong brand reputation through online content,including:

Accepted Answer

A) blogs 
B) TV commercials 
C) electronic billboards 
D) direct mail 
A) blogs 
B) TV commercials 
C) electronic billboards 
D) direct mail

Question 8

Which of following is not a reason Palmer Luckey offered his "do-it-yourself" kit to 9,500 Kickstarter Campaign backers:

Accepted Answer

A) To let them assemble the virtual reality headgear themselves 
B) To bring in a steady stream of needed-cash 
C) To solicit feedback from them 
D) To engage them as cheerleaders for the company,promoting the product and building brand awareness 
A) To let them assemble the virtual reality headgear themselves 
B) To bring in a steady stream of needed-cash 
C) To solicit feedback from them 
D) To engage them as cheerleaders for the company,promoting the product and building brand awareness

Question 9

A hotel's hurdle rate is ________

Accepted Answer

A) lowest rate a hotel will offer for a particular room 
B) highest rate a hotel will charge for a particular room 
C) average profit per room 
D) range of prices charged for similar rooms 
A) lowest rate a hotel will offer for a particular room 
B) highest rate a hotel will charge for a particular room 
C) average profit per room 
D) range of prices charged for similar rooms

Question 10

Which of the following is false about dynamic pricing?

Accepted Answer

A) It has been used by the St.Louis Cardinals to price tickets to its games 
B) Revenue optimization is an example of dynamic pricing 
C) In setting a price using dynamic pricing,a seller considers consumer demand and interest in alternative products 
D) All consumers are happy with dynamic pricing 
A) It has been used by the St.Louis Cardinals to price tickets to its games 
B) Revenue optimization is an example of dynamic pricing 
C) In setting a price using dynamic pricing,a seller considers consumer demand and interest in alternative products 
D) All consumers are happy with dynamic pricing

Question 11

Using dynamic pricing a company monitors price changes on a constant basis and adjusts its prices effortlessly.

Accepted Answer

A) True 
 B)False

Question 12

Big Data is used by small retail stores in all of the following ways,except ______________.

Accepted Answer

A) view store traffic through the use of sophisticated cameras 
B) generate revenue by selling their Big Data 
C) get to know their customers and do things,such as send personalized emails 
D) greet their customers when they enter the store 
A) view store traffic through the use of sophisticated cameras 
B) generate revenue by selling their Big Data 
C) get to know their customers and do things,such as send personalized emails 
D) greet their customers when they enter the store

Question 13

The most important outcome of Palmer Luckey's Kickstarter campaign was receiving $2.4 million in funding.

Accepted Answer

A) True 
 B)False

Question 14

How does content marketing attract potential customers?

Accepted Answer

A) produces interesting,customer-focused content 
B) let's customers control when and where they receive their messages 
C) uses social marketing to disseminate content that consumers are interested in and want to hear about 
D) all of the above 
A) produces interesting,customer-focused content 
B) let's customers control when and where they receive their messages 
C) uses social marketing to disseminate content that consumers are interested in and want to hear about 
D) all of the above

Question 15

Dynamic pricing has been used to price tickets to professional sporting events.

Accepted Answer

A) True 
 B)False

Question 16

The practice of using dynamic pricing was started in the 1980’s by American Airlines as an effort to compete with a now out-of-business discounter airline, People’s Express.  Dynamic pricing then moved to other industries, including hotels and car rental companies, but only became popular when e-commerce arrived.  
You are a consultant to a number of different organizations that use dynamic pricing, including American Airlines, St. Louis Cardinals, Coca Cola, and Marriott International. You are advising your clients of the use of dynamic pricing.  Here are some questions that they have raised:
-Which of the following statements about dynamic pricing is false?

Accepted Answer

A) A Revenue Optimization System is an industry example of dynamic pricing 
B) Dynamic pricing is a pricing strategy where the price of a product changes frequently based on complex algorithms 
C) Prices can go down as well as up 
D) Using dynamic pricing,sellers and service providers monitor changes in prices of competitors' goods 
A) A Revenue Optimization System is an industry example of dynamic pricing 
B) Dynamic pricing is a pricing strategy where the price of a product changes frequently based on complex algorithms 
C) Prices can go down as well as up 
D) Using dynamic pricing,sellers and service providers monitor changes in prices of competitors' goods

Question 17

Social media marketing is an interesting form of product marketing.

Accepted Answer

A) True 
 B)False

Question 18

The testing site for Amazon's drone delivery system is Arizona.

Accepted Answer

A) True 
 B)False

Question 19

Product marketing is not about "what you sell",it's about "what you stand for."

Accepted Answer

A) True 
 B)False

Question 20

Big Data used by a particular company has to be collected internally by that company.

Accepted Answer

A) True 
 B)False

Some potential customers are unwilling to buy online because ____________.

The purpose of Starbuck's content marketing campaigns is to promote its products.

The use of RFID (radio-frequency identification)tags attached to an item can be used to collect data on customers.

If a college student is making a purchasing decision,it is unlikely that he or should would be interested in this type of product.

Which of the following is a false statement?

Amazon uses Big Data for all of the following purposes except ________.

Content marketing is intended to attract potential buyers by building a strong brand reputation through online content,including:

Which of following is not a reason Palmer Luckey offered his "do-it-yourself" kit to 9,500 Kickstarter Campaign backers:

A hotel's hurdle rate is ________

Which of the following is false about dynamic pricing?

Using dynamic pricing a company monitors price changes on a constant basis and adjusts its prices effortlessly.

Big Data is used by small retail stores in all of the following ways,except ______________.

The most important outcome of Palmer Luckey's Kickstarter campaign was receiving $2.4 million in funding.

How does content marketing attract potential customers?

Dynamic pricing has been used to price tickets to professional sporting events.

Social media marketing is an interesting form of product marketing.

The testing site for Amazon's drone delivery system is Arizona.

Product marketing is not about "what you sell",it's about "what you stand for."

Big Data used by a particular company has to be collected internally by that company.

The Foundations of Business

Entrepreneurship

Selecting a Form of Business Ownership

Business Ethics and Social Responsibility

Managing for Business Success

Recruiting, Motivating, and Keeping Quality Employees

Product Design and Development

Operations Management in Manufacturing and Service Industries

Business in a Global Environment

Marketing: Providing Value to Customers

The Role of Accounting in Business

Managing Financial Resources

Teamwork and Communications

Personal Finances

Managing Information and Technology

The Legal and Regulatory Environment of Business

Filters

Exam 11: Operating in a Digital Marketing and Social Networking

Some potential customers are unwilling to buy online because ____________.

The purpose of Starbuck's content marketing campaigns is to promote its products.

The use of RFID (radio-frequency identification)tags attached to an item can be used to collect data on customers.

If a college student is making a purchasing decision,it is unlikely that he or should would be interested in this type of product.

Which of the following is a false statement?

Amazon uses Big Data for all of the following purposes except ________.

Content marketing is intended to attract potential buyers by building a strong brand reputation through online content,including:

Which of following is not a reason Palmer Luckey offered his "do-it-yourself" kit to 9,500 Kickstarter Campaign backers:

A hotel's hurdle rate is ________

Which of the following is false about dynamic pricing?

Using dynamic pricing a company monitors price changes on a constant basis and adjusts its prices effortlessly.

Big Data is used by small retail stores in all of the following ways,except ______________.

The most important outcome of Palmer Luckey's Kickstarter campaign was receiving $2.4 million in funding.

How does content marketing attract potential customers?

Dynamic pricing has been used to price tickets to professional sporting events.

Social media marketing is an interesting form of product marketing.

The testing site for Amazon's drone delivery system is Arizona.

Product marketing is not about "what you sell",it's about "what you stand for."

Big Data used by a particular company has to be collected internally by that company.

The Foundations of Business

Entrepreneurship

Selecting a Form of Business Ownership

Business Ethics and Social Responsibility

Managing for Business Success

Recruiting, Motivating, and Keeping Quality Employees

Product Design and Development

Operations Management in Manufacturing and Service Industries

Business in a Global Environment

Marketing: Providing Value to Customers

The Role of Accounting in Business

Managing Financial Resources

Teamwork and Communications

Personal Finances

Managing Information and Technology

The Legal and Regulatory Environment of Business

Filters