Exam 5: Magazines

Today,there are more than _____________ magazines in operation in the United States.

_____________ occurs when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria.Free airline and hotel magazines fit this category.

Readers who neither subscribe to nor buy single copies of a magazine but who borrow or read one in a doctor's office or library are a magazine's

Who and what were the muckrakers?

The magazine industry typically categorizes consumer magazines in terms of their

The Postal Act of 1879 increased literacy and reduced cover prices,and _____________ fueled the booming interest in mass circulation magazines after the Civil War.

When you read Vogue,Sports Illustrated,or Wired,you're reading _____________ magazine.

Briefly explain some of the reasons why magazines have been able to survive challenges over the years.

The depth of the relationship between readers and the magazine advertising they see is called

Of all the magazines in operation in the United States today,approximately _____________ are general-interest consumer magazines.

Magazine circulation comes in the form of subscription,single-copy sales,and

The very first colonial magazines were expensive and aimed at the small number of literate colonialists.Their content was composed primarily of

_____________ are ads that appear in magazines that take on the appearance of genuine editorial content.

Overall,what percent of American adults read a magazine?

The _____________ was established in 1914 to provide reliability to a booming magazine industry playing loose with self-announced circulation figures.

Magazine content placed near an ad that is designed to reinforce the advertiser's message (or at least not negate it)is called

What factors spurred the success of magazines' mass-circulation era?

Advertorials are ads that appear in magazines and take on the appearance of genuine editorial content.

What factors spurred the success of the early magazine industry?

List five categories of consumer magazines and provide an example of each.